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LIMITED TIME OFFER: Pay us one time, No recurring fees, No retainers, Set up in 2 days, Sales KPIs met or you don’t pay.*
What Other Excavation & Septic
Business Owners Have To Say:
"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."
"We're definitely busier, at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
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Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
Customer Reviews Matter: How to Leverage Them to Attract Premium Excavation Projects
Customer Reviews Matter: How to Leverage Them to Attract Premium Excavation Projects
Introduction: Why Customer Reviews Are Key for Excavation Companies
If you’re running an excavation company, you know that landing premium clients isn’t easy. These clients often want more than just basic excavation; they expect top-tier service, reliability, and proof that you can handle their specific needs. Yet, when potential clients can’t see your work firsthand, they turn to something else for reassurance—customer reviews.
Let’s be real: reaching out to premium clients can be intimidating, especially if you’re worried about how they’ll perceive your business. Maybe you’ve done everything right, but you still feel overlooked by the high-end market. At Excavation Marketing Pros, we get it. We’ve helped companies just like yours harness the power of reviews to make a lasting impression and earn trust. And while gathering reviews might feel like a simple task, knowing how to leverage them effectively can make all the difference in who chooses you over your competitors.
We'll cover how customer reviews play a huge role in winning over premium clients, from gathering the right reviews to showcasing them across different platforms. By the end, you’ll have a roadmap to use your clients’ words as powerful tools to attract the kinds of jobs you really want.
The Power of Reviews in Today’s Excavation Market
How Reviews Build Trust with Potential Clients
In an industry like excavation, where a single mistake can cost thousands, trust is everything. Potential clients—especially those interested in premium services—need reassurance. Reading reviews from real people who vouch for your professionalism, reliability, and quality of work gives potential clients a reason to believe you can meet their high standards.
When potential clients read that others had a positive experience with your business, they’re more likely to picture themselves in the same position. Premium clients want to know they’re hiring someone who’s proven to deliver on projects similar to their own.
The Role of Reviews in Differentiating from Competitors
Your competitors may offer similar services, so how do you stand out? Reviews offer a unique chance to show potential clients why you’re different, what sets you apart, and why others have trusted you with major projects. High-quality reviews highlight specific strengths, whether it’s your attention to detail, efficiency, or ability to tackle complex jobs. These testimonials can make your brand stand out, showing clients exactly why they should choose you.
Types of Reviews That Matter Most for Premium Projects
Not all reviews have the same impact. When trying to attract high-value excavation clients, certain types of reviews carry more weight.
Project-Specific Reviews
Premium clients care most about reviews that reflect their own needs. If you specialize in residential excavation, make sure clients talk about their successful residential projects. Commercial clients will look for reviews highlighting your experience with commercial sites or large-scale projects. Detailed, project-specific reviews show you’ve handled work similar to what a prospective client needs.
Highlighting Unique Services
If your business offers specialized services, like site preparation for large developments, pond construction, or detailed grading work, encourage clients to highlight those aspects in their reviews. Unique services set you apart and give potential clients more confidence that you have the skills they need.
How to Gather High-Quality Reviews from Your Best Clients
Getting reviews isn’t about quantity; it’s about quality. Here are ways to gather high-quality reviews that speak to premium clients.
Tips for Requesting Reviews Effectively
After a project wraps up and your client is happy with the results, that’s the best time to ask for a review. Be clear and straightforward, letting them know that their feedback is valuable and will help other clients make confident decisions. You can send a friendly email, or if you’re in regular contact, ask them in person or over the phone.
Timing: When to Ask for a Review and Who to Ask
Timing is key. Request a review when the positive experience is fresh in the client’s mind, ideally right after project completion. It’s also crucial to ask the right people. Prioritize reviews from high-value clients, as their perspective will resonate more with the kind of clients you’re aiming to attract.
Making the Most of Customer Reviews on Your Website and Listings
Once you have quality reviews, where you showcase them is just as important.
Optimizing Your Google Business Profile and Other Platforms
Google is often the first place clients will look for reviews, so make sure your Google Business Profile is fully optimized with detailed information, high-quality images, and recent reviews. Encourage clients to leave reviews on Google to help potential clients see your ratings quickly. Don’t forget to optimize your presence on other relevant platforms, like industry-specific directories, to reach clients where they’re looking.
Adding Reviews to Your Website to Attract High-Value Clients
Your website is the perfect place to show off customer reviews. Create a dedicated page for testimonials and consider adding specific reviews to relevant service pages. When potential clients read feedback directly related to the services they need, it reinforces your expertise and builds confidence.
Showcasing Reviews Across Marketing Channels
Reviews aren’t just for your website or Google—they can be leveraged across multiple marketing channels to reach premium clients.
Social Media, Newsletters, and Email Campaigns
Social media is a great way to keep reviews front and center. Share positive testimonials as posts or stories, tagging clients if appropriate. Email newsletters are another valuable space for reviews, allowing you to reach existing clients and prospects with social proof. In email campaigns, include a few testimonials or feature a full client story to show the results you’ve delivered.
Using Reviews in Paid Ads to Build Credibility
Paid ads are more effective when they feature social proof. Consider incorporating star ratings or quotes from client reviews in your paid search or social ads. When potential clients see high ratings and positive comments in your ad, they’re more likely to view your business as credible and reliable.
Addressing Negative Reviews: Turning Challenges into Opportunities
While positive reviews are ideal, even negative reviews can become opportunities when handled well.
How to Respond to Negative Feedback Professionally
When faced with a negative review, it’s crucial to respond calmly and professionally. Acknowledge the client’s feedback, apologize if necessary, and explain how you’re working to address the issue. A well-handled response shows potential clients that you care about quality and customer satisfaction.
Leveraging Honest Responses to Build Trust
If potential clients see that you respond to feedback constructively, it gives them confidence in your professionalism. They’ll know that, should an issue arise, your team is responsive and willing to make things right, which can actually strengthen your reputation in the long run.
Conclusion: Using Reviews to Consistently Attract Premium Excavation Projects
Customer reviews are powerful tools in today’s excavation market, especially when you’re aiming for premium clients who demand top quality and reliability. These clients look for reassurance, and reviews provide that trust. By focusing on gathering high-quality, project-specific reviews, you can attract clients who are willing to pay for your expertise and are more likely to value what you bring to the table.
At Excavation Marketing Pros, we’ve seen how leveraging reviews effectively can transform a business’s appeal to premium clients. Use these strategies to make reviews an integral part of your marketing approach, showcasing them across multiple platforms, and turning feedback—both positive and negative—into opportunities. With the right approach, you’ll find that customer reviews aren’t just words on a page; they’re stepping stones toward building lasting client relationships and securing the high-value projects your business deserves.
Let’s get started building your reputation and bringing in the clients who truly appreciate the value of your work.
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation Company Marketing Strategies & Systems⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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