Introduction:

On this page are 15 top marketing tips every excavation contractor should know.  So let’s get into it…

  1. Your Excavation Website is a Reflection of Your Business—Make Sure it’s a Good One!

In today's digital age, your excavation website is often the first point of contact between you and your potential customers. That's why it's so important to make sure that your website is an accurate reflection of your brand and leaves a good impression. If your excavation website is outdated, hard to navigate, or full of errors, it could be turning potential customers away and damaging your company's reputation—regardless of how good your product or service may be. 

On the other hand, if you have a well-designed website that is easy to use and provides visitors with the information they're looking for, you're much more likely to convert those visitors into customers. In fact, studies have shown that 46% of people say a website's design is the number one factor in deciding the credibility of a business. 

So, what does it take to create a great excavation website? Keep reading to find out!

There are endless possibilities when it comes to excavation website design, but there are certain elements that all great websites have in common. Here are a few things to keep in mind as you create or update your website: 

Simplicity is key—Your excavation website should be easy to navigate and free of clutter. Visitors should be able to find what they're looking for quickly and easily. 

Include relevant, keyword-rich content—Make sure all of the content on your site is relevant to your business and includes keywords that will help boost your site's ranking in search engine results pages. 

Fresh content is also important—Aim to add new blog posts or other types of content on a regular basis to give visitors a reason to keep coming back. 

Make sure your site is mobile-friendly—More and more people are using their smartphones and tablets to access the internet, so it's important to make sure that your site can be viewed on all devices. 

Pay attention to the details—From typos and broken links to missing images and incorrect contact information, small errors can make a big impression on visitors. Be sure to proofread everything on your site before making it live. 

If you keep these things in mind as you work on your website, you'll be well on your way to creating a site that accurately reflects your business and helps you attract new customers!  We put together a free guide that has a simple checklist of what to include on your excavation website called The Ultimate Excavation Website Conversion Machine.

2.  Yard Signs/Bandit Signs

For decades this has been a proven tactic to get work for residential excavation, septic and demolition jobs. This low cost form of marketing is simple to execute. For existing jobs, always post a sign so neighbors can see who is doing the work. The property owner won't care. When you're finished with the job, just leave it. You'll probably get another week or two of free advertising before they remove it. You can also post your signs in high traffic areas around town. In some counties they may not allow this and simply remove your sign. There is little to no repercussion in most counties... you may get a call from a city worker telling you not to do this. This tactic does work. So if you're starting out in the business and don't have a lot of money for advertising this can be a great way to drum up business.

   3. Get Your Targeted Excavation Clients with Google Ads

One of the great things about Google Ads is that it allows excavation businesses to target your ads to specific excavation jobs you want… i.e. land clearing, site work, demolition, septic system installs and so on. For example, you can target people who live in a certain area, who have searched for specific keywords, or who have visited your website in the past. This ensures that your ads are being seen by people who are likely to be interested in what you have to offer.

Google Ads is a form of online advertising that allows excavation businesses to target potential customers with ads that appear in Google's search results. By using Google Ads, you can reach people who are actively searching for the products or services that your business offers.  Lets discuss why you should use Google Ads for your excavation business.

Increase Your Online Visibility with Google Ads For Excavation companies.

Another benefit of using Google Ads is that it can help increase your online visibility. When people see your ads in Google's search results, they'll be more likely to remember your business when they're ready to purchase excavation services. Additionally, if people see your ads multiple times, they'll begin to recognize and trust your brand. This is why it's important to use Google Ads as part of a comprehensive digital marketing strategy. 

Generate More Excavation Leads and Sales with Google Ads

Ultimately, the goal of using Google Ads is to generate more leads and sales for your business. By targeting potential customers with relevant ads, you can increase the likelihood that they'll visit your website and contact you about your services. If you're not currently using Google Ads for your business, we encourage you to give it a try! 

  4. The Importance of Social Marketing for Excavation Businesses

The image above shows what's called a "Lead Magnet." Excavation companies can do the same thing. An example that works is "The Ultimate Guide To Hiring A Residential Excavation Company." You put in top recommendations and have a graphic artist on Fiverr make it look pretty. Your potential customers appreciate the helpful guide and they have something on their computer or smartphone with your contact information. This method has been proven since the start of the internet. But you can go a simpler route too... You can also post picture of your jobs in local areas where you want to attract customers. If you're in the excavation business, then you know that social marketing is important. After all, social media is one of the most powerful tools that you have at your disposal when it comes to marketing your business. Not only can social media help you reach a wider audience, but it can also help you build relationships with potential customers and clients. 

We're going to take a look at why social marketing is so important for businesses in the excavation industry. We'll also provide some tips on how you can use social media toWhy Social Marketing is Important for Ex market your business effectively. So, let's get started!

There are a number of reasons why social marketing is so important for businesses in the excavation industry. First and foremost, social media provides you with an opportunity to reach a wider audience. With over 2 billion active users on social media platforms like Facebook and Twitter, there's no doubt that you'll be able to reach more people by promoting your business on these platforms. 

In addition to reaching a wider audience, social media also allows you to build relationships with potential customers and clients. By interacting with them on a regular basis, you'll be able to create a rapport that could eventually lead to them doing business with you. 

Finally, social media provides you with an opportunity to showcase your work in a way that is visually appealing and easy to share. With platforms like Instagram and Pinterest, you can share photos and videos of your work with potential customers and clients, which could help convince them to hire you for their next project. 

Tips for Effective Social Marketing Excavation Contractor Services:

Now that we've looked at why social marketing is so important for businesses in the excavation industry, let's take a look at some tips that will help you market your business effectively on social media: 

1) Post high-quality content: One of the most important things that you need to do when marketing your business on social media is to post high-quality content. This means creating posts that are interesting, informative, and visually appealing. In order to do this, make sure to hire a professional photographer or videographer to help capture photos and videos of your work that are worthy of being shared on social media. 

2) Use relevant hashtags: Hashtags are a great way to ensure that your content is seen by people who are interested in what you do. When creating hashtags for your posts, make sure to use ones that are relevant to your industry and target audience. For example, if you're an excavation company based in New York City, some relevant hashtags that you could use include #excavationNYC #constructionNYC #diggingNYC #demolitionNYC. 

3) Engage with other users: In order for social marketing to be effective, it's important that you engage with other users on a regular basis. This means liking and commenting on their posts, as well as sharing their content with your followers. By doing this, you'll not only get more exposure for your own business, but you'll also build relationships with other users which could lead to them doing business with you in the future. 

4) Run ads: Another great way to market your business on social media is by running ads. Ads allow you to narrow down your target audience so that your content is seen by people who are most likely to be interested in what you do. And best of all, they're relatively inexpensive compared to other forms of advertising such as TV or print ads. 

5) Offer discounts: Everyone loves getting a good deal, so offer discounts exclusively for fans of your page or followers of your account. This will not only help increase exposure for your business, but it will also convince people who may be on the fence about using your services to give you a try. 

  5. The Importance of Reputation Management for Excavation Companies

In the excavation industry, your company's reputation is everything. If you're not careful, one negative review online can have a devastating effect on your business. That's why it's so important to have a solid reputation management strategy in place. Here are four reasons why reputation management is essential for excavation companies.

1. It protects your bottom line. 

Your company's reputation is one of its most valuable assets. A bad reputation can lead to a loss of customers and revenue, while a good reputation can help you attract new business and drive growth. That's why it's so important to protect your company's good name. Reputation management can help you do that by identifying and addressing negative reviews and feedback. 

2. It sets you apart from the competition. 

In the excavation industry, there are dozens of companies competing for the same jobs. Your company's reputation can be the deciding factor when a potential customer is choosing between you and another company. If you have a good reputation, they're more likely to choose you over a competitor with a poor reputation. 

3. It builds trust with your customers. 

Customers want to do business with companies they trust. If your company has a good reputation, it will be easier to build trust with potential customers. And once you have their trust, they're more likely to use your services again in the future and recommend you to others. 

4. High value clients want the best

If your stuck doing smaller jobs you don’t want think about what a high value client would want to see.  Would they take a chance on investing tens of thousands dollars on a company with little to no reputation?  Probably not.  So once you get a high value client make sure you get their testimonial… better yet, get a video testimonial.  That’s the most powerful.

  6.  How to Use Lead and Call Tracking for Your Excavation Marketing

If you want to be successful marketing your excavation business, lead and call tracking is a must. The image above shows our client call tracking dashboard which shows where the lead came from. In this instance we can see it came from a Google ad shown by the Tag column on the right. You want to know which leads are coming from which advertising channel so you know your return on investment. Without a system for tracking leads you're spending your hard earned money blindly. By using lead and call tracking, you can see which marketing efforts are working and which ones are not. This information is essential in order to make adjustments to your marketing strategy. Keep reading to learn more about how lead and call tracking can benefit your business.

What is Lead and Call Tracking? 

Lead and call tracking is the process of monitoring phone calls and online inquiries in order to determine which marketing channels are generating the most leads. This information is then used to make adjustments to your marketing strategy. 

Lead and call tracking can be done manually or with the help of software. If you choose to do it manually, you will need to keep track of all phone calls and online inquiries yourself. This can be time-consuming and may not provide you with accurate results. 

Software that offers lead and call tracking will automate the process for you. All you need to do is set up the software and it will do the rest. The software will track all phone calls and online inquiries that come into your business. It will then provide you with detailed reports so that you can see which marketing channels are generating the most leads. 

Why Use Lead and Call Tracking? 

There are many benefits of using lead and call tracking for your business. First, it will save you time. As mentioned above, manually tracking leads can be time-consuming. Software that offers lead and call tracking will automate the process for you so that you can focus on other aspects of your business. 

Second, lead and call tracking provides accurate results. When you manually track leads, there is always a chance for human error. This can skew your results and cause you to make inaccurate decisions about your marketing strategy. Software that offers lead and call tracking eliminates this possibility by providing accurate data that you can rely on. 

Third, lead and call tracking allows you to see which marketing channels are working and which ones are not. This information is essential in order to make adjustments to your marketing strategy. Without lead and call tracking, it would be difficult to know which changes are having a positive impact on your business and which ones are not. 

Fourth, lead and call tracking helps you budget more effectively. When you know which marketing channels are working, you can allocate more of your budget to those channels in order to get better results. On the other hand, if you know that a certain channel is not working, you can reduce your spending on that channel in order to save money. 

Finally, lead and call tracking allows you to measure your return on investment (ROI). This information is essential in order to determine whether or not your marketing efforts are paying off. Without knowing your ROI, it would be difficult to justify spending money on marketing at all. 

  7.  How Email Marketing Can Help You Reach Home Builders, Engineers, and Realtors.

Email marketing can be a great way to reach out to potential partners in the excavation industry who may be interested in your product or service. By building a list of email addresses and sending out targeted content, you can stay top-of-mind with your audience and increase your chances of making a sale.

We'll take a look at how email marketing can help you reach home builders, engineers, and realtors. We'll also provide some tips on how to create an effective email marketing campaign. 

1. Why Email Marketing? 

Email marketing is a great way to reach out to potential customers who may be interested in your product or service. By building a list of email addresses and sending out targeted content, you can stay top-of-mind with your audience and increase your chances of making a sale. 

2. How to Build an Email List 

There are a few different ways that you can build an email list. One way is to purchase a list of email addresses from a reputable source. Another way is to collect email addresses from people who visit your website or sign up for your newsletter.  Another way is to hire advanced scrapers to compile very targeted lists.

3. Tips for Creating an Effective Email Marketing Campaign 

Once you have a list of email addresses, you'll need to create an effective email marketing campaign. Here are a few tips:

* Keep it short and sweet - People are busy and they don't have time to read long emails. Keep your emails short and to the point.

* Personalize the subject line - Your subject line should be specific to the recipient and not generic. For example, "How We Can Help You Save Time and Money" is better than "Newsletter." 

* Send relevant content - Only send content that is relevant to your audience. If you try to sell them something they're not interested in, they're likely to unsubscribe from your list. 

* Use images sparingly - Too many images can make your email look like spam. Use images sparingly and only if they add value to your message. 

* Test, test, test - Before you send out your email campaign to your entire list, send it to a small group of people first (e.g., family and friends) and ask for feedback. This will help you catch any mistakes before you send it to everyone on your list. 

  8.  Excavation Services: How to Get Found Online 

If you offer excavation services, then you know that one of the best ways to get new clients is through online directories. By getting your business listed on high traffic sites, you can attract people who are actively searching for excavation services in your area.  We'll share some tips on how to get your business listed on popular directories so that more people can find you online.

1. Yelp 

Yelp is a popular directory for local businesses, and it's especially useful for finding services like restaurants, bars, and cafes. However, you can also find businesses in other categories, such as residential excavation. To get your business listed on Yelp, create a free account and then claim your business listing. Once you've claimed your listing, you can add photos, hours of operation, and other important information that potential customers will want to know. 

2. Facebook Business Page 

Another great way to reach potential customers is by creating a Facebook Business Page. This is a free and easy way to promote your business online, and it's also a great platform for engaging with your customers. To create a Facebook Business Page, simply go to the Facebook website and create an account for your business. Once you've created your account, you can add information about your business, including photos, contact information, and hours of operation. You can also use your Facebook Business Page to post updates about your business, special offers, and events. 

3. Yellow Pages 

Yellow Pages is another popular directory for local businesses. To get your business listed on Yellow Pages, simply create a free account and then claiming your listing. Once you've claimed your listing, you can add photos, hours of operation, and other important information that potential customers will want to know. 

  9.  How to Brand Yourself for Your Ideal Client Avatar

If you're in business, it's important to make sure that your excavation branding reflects the type of clientele you're trying to attract. Are you looking for high-end jobs with home builders? Commercial projects? Or are you trying to target residential consumers for pool excavation, forestry mulching or land clearing? Are you going after strictly commercial excavation jobs? Be clear who you want to work with an alienate whoever you don't. Your website and branding should reflect that. Here are a few tips on how to brand yourself for your ideal client avatar.

1. Do your research.Before you even start thinking about your branding, it's important to do your research and figure out who your ideal client is. What do they look like? What are their interests? What needs do they have that you can fill? Once you have a good understanding of who your ideal client is, you can start thinking about how to reach them.

2. Keep it consistent. Once you've decided on a look and feel for your brand, it's important to be consistent with it across all platforms. Your website, social media, business cards, and any other marketing materials should all reflect your brand identity. This will help people recognize and remember your brand when they see it.

3. Make sure your website is up to par. In today's day and age, having a well-designed website is crucial for any business. potential clients will likely visit your website before they ever step foot in your office, so it's important to make sure that it represents you well. If your website is outdated or poorly designed, it could reflect badly on your business as a whole. 

   10. The Importance of Networking for Excavation Contractors

As an excavation contractor, you know that networking is important.  There’s association networking and networking with potential clients like home builders, real estate brokerages and engineers.  Some top associations include NUCA - National Utility Contractors Association  or ABC  Associated Builders and Contractors  - or both!  It allows you to connect with other business owners and professionals in your industry, which can lead to new opportunities for your business. But what you may not realize is just how important networking really is. In fact, networking is essential for the success of your business. Here's why:

When you network with other business owners, you have the opportunity to learn from their successes and failures. You can also get advice and feedback on your own business. Additionally, networking gives you the chance to build relationships with other professionals who may be able to help you in the future.

Networking also allows you to stay up-to-date on industry news and trends. This knowledge can help you make better decisions for your business and stay ahead of your competition. Additionally, by networking with other professionals, you can find out about new products and services that can benefit your business.

Finally, networking gives you the opportunity to promote your business to a wider audience. When you meet new people, they will likely tell others about your business. This word-of-mouth marketing can be extremely beneficial for your company. So don't underestimate the power of networking - it really is essential for the success of your business! 

promote your company to a wider audience. So get out there and start networking! Your business will thank you for it.

  11.  How to Write an Effective Press Release For An Excavation Business

A press release is a tool that businesses use to generate media attention for their latest news. Whether it's a new product launch, a company milestone, or even just a great blog post, a press release can be a powerful way to get the word out. But how do you write an effective press release? Here are a few tips:

1. Keep it short and sweet. The first step to writing an effective press release is to keep it short and sweet. The average attention span of an online reader is only 8 seconds, so you want to make sure that your press release is easy to read and digest. Get straight to the point and don't use any fluff or filler - your readers will thank you for it.

2. Use strong headlines. Just like with any other piece of writing, your headline is crucial. A good headline will grab the attention of your readers and make them want to read more. Avoid using jargon or buzzwords - instead, focus on making your headline clear and concise.

3. Include quotes. Quotes from happy customers or industry experts can add credibility and weight to your press release. If possible, try to include a quote from someone who is directly involved with your news item - this could be the CEO of your company, the inventor of your new product, etc. 

4. Use images and videos. Online readers are visual creatures - so make sure to include images and videos along with your press release. These can help break up the text and add some extra interest for your readers. 

5. Distribute your press release wisely. Once you've written your press release, it's time to start distributing it! There are a number of ways to do this, but one of the most effective is through an online newswire service like PRWeb or PR Newswire. This will ensure that your press release reaches a wide audience of potential customers and clients.

  12.  The Importance of Keeping in Touch With Your Business Contacts 

In business, it's been said that "it's not what you know, it's who you know." This couldn't be more true in the excavation industry. That's why it's so important to stay in touch with your business contacts on a regular basis, whether they are customers, suppliers, or other associates. By staying in touch, you build relationships and keep your finger on the pulse of what's going on in your industry. Here are a few tips on how to stay connected.

1. Make a point to reach out regularly. Whether it's a phone call, email, or text message, make sure you reach out to your contacts on a regular basis, even if there's nothing specific to discuss. Just checking in shows that you care about the relationship and want to stay connected.

2. Get involved in industry events. Industry events are a great way to network and stay up-to-date on what's happening in your field. If you can't attend an event in person, many times they will be live-streamed or recorded so you can watch them later. 

3. Use social media. Social media is a great way to connect with people without being too intrusive. For example, LinkedIn is a great platform for connecting with business contacts and staying up-to-date on industry news. Twitter is also useful for following thought leaders and influencers in your field. 

  13.  How to Tap into Today’s Trends and Pop Culture

As a business owner, it’s important to stay current with the latest trends and pop culture. Not only will this help you better understand your target audience, but it will also give you a competitive edge. Here are four tips on how to tap into today’s trends and pop culture:

1. Social Media

Social media is a great way to stay up-to-date with the latest trends and pop culture. Platforms like Twitter, Instagram, and Snapchat are constantly being updated with new content that you can use to your advantage. For example, if you see a trend starting on Twitter, you can quickly jump on it and create relevant content for your own channels. Just be sure not to overdo it – no one likes a try-hard!

2. Google Trends

Google Trends is a free tool that allows you to see what people are searching for on the internet. You can use this tool to your advantage by creating content around popular topics. This is a great way to attract new readers or viewers to your website or blog. 

3. News Sites

Another great way to stay current with the latest trends is by reading news sites like BuzzFeed, Huffington Post, and Mashable. These sites are always featuring the latest viral trends, so you can be sure that you won’t miss out on anything important. Plus, they’re usually pretty entertaining to read!

4. Influencers

Influencers are people who have a large following on social media due to their personal brand or expertise in a certain area. Keep an eye on influencers in your industry so you can see what they’re talking about and join the conversation. This is also a great way to get some free promotion for your business! 

  14.  The Many Benefits of Community Involvement

When it comes to running a successful excavation business there’s more to it than making a profit. In today's socially and environmentally conscious world, customers want to know that the businesses they support are good corporate citizens. One way to show your commitment to the community is by getting involved in local charitable causes and events. Not only is this a great way to give back, but it can also have a positive impact on your bottom line. Here are just a few of the benefits of community involvement.

1. Boosts employee morale.

When employees see that their company is committed to making a difference in the community, it can give them a boost of pride and motivation. They'll feel good knowing that they're working for an organization that cares about more than just profits and that their hard work is making a positive impact. In turn, this can lead to increased productivity and lower turnover rates.

2. Helps you stand out from the competition.

In today's competitive marketplace, it's important to find ways to differentiate your business from the competition. Community involvement can be a key part of your marketing strategy, helping you attract customers who are looking for companies that share their values.

3. Increases brand awareness.

When you get involved in local causes, you're increasing the visibility of your brand and reaching new potential customers. Make sure to promote your community involvement on your website and social media channels for maximum effect.

4. Builds goodwill with local leaders.

By getting involved in the community, you're building relationships with local leaders and influencers who can help you promote your business. These relationships can also come in handy if you ever need help with zoning or other regulations affecting your business.

  15.  Video Marketing For Excavation Contractors

Youtube is the number two search engine in the world.  For high-value purchases like residential excavation consumers flock to YouTube to learn more about the excavation process for their particular project before hiring an excavation contractor.  Put  out videos that answers questions about the excavation process they're looking for.  Some topics might be:  “How To Hire An Excavation Contractor”  “How The Pool Excavation Process Works”  “5 Tips To Grading A Driveway.” You get the idea.  Take stock of all the different excavation services you offer…  then think of questions you get asked during the sales process or when people call up it make videos about those topics.  Stanley “Dirt Monkey” Genedak has done a fantastic job at this on Youtube as well as Ken White Construction.  Stanley shoots very simple videos probably with a Gopro camera documenting projects.  Ken White does the same only he has a camera man and drone footage… you can see both styles of excavation video marketing that work well.  If you’re just starting out you can use your smartphone.  Youtube video shorts are videos under 5 minutes that get increased traffic.  These can be as short as 30 seconds and you’ll fund they can easily get thousands of views.  

If you need further assistance marketing your excavation business check out these free resource links.