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LIMITED TIME OFFER: Pay us one time, No recurring fees, No retainers, Set up in 2 days, Sales KPIs met or you don’t pay.*
What Other Excavation & Septic
Business Owners Have To Say:
"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."
"We're definitely busier, at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
How Real Contractors Used Reviews to Land High-Value Excavation Jobs
How Real Contractors Used Reviews to Land High-Value Excavation Jobs
Introduction: Why Reviews Matter More Than Ever
Picture this: you’ve done all the hard work to position your excavation business as reliable, experienced, and capable of handling big projects. Yet, when it comes to landing those high-value clients—the ones who demand excellence and are willing to pay for it—it feels like you’re constantly overlooked.
Why? It’s not because you lack the skills. It’s because potential clients can’t always see the proof of your expertise. Unlike a new car or a kitchen remodel, your work often gets buried—literally—leaving your prospects searching for another way to gauge your reliability.
That’s where customer reviews come in. At Excavation Marketing Pros, we’ve seen how the right reviews can change everything. Reviews provide the reassurance clients need to trust you with their high-stakes projects. They tell your story through the words of satisfied customers, creating a bridge of trust before you even speak to a prospect.
Let’s explore how real contractors used reviews to elevate their businesses and land the kinds of jobs they’d been striving for.
The Power of Reviews in the Excavation Industry
How Reviews Build Instant Credibility
Think about the last time you made a big purchase. Did you read reviews? For most people, reviews are the modern word-of-mouth recommendation, offering social proof that your business is not only legitimate but trustworthy.
For excavation contractors, where the stakes (and project costs) are high, reviews can make or break your chances of being chosen. A glowing testimonial from a past client can show prospective clients that you’ve successfully handled projects similar to theirs, easing their fears and concerns.
The Psychology Behind Why Clients Trust Reviews
Reviews work because they feel unbiased. When someone else vouches for your skills, it validates your claims in a way that no marketing copy ever could. Even just a handful of positive reviews can tip the scales in your favor, particularly with high-value clients who need reassurance before making a decision.
Case Study 1: From Average Projects to Premium Clients
The Challenge: Standing Out in a Crowded Market
One contractor in Ohio had years of experience but struggled to differentiate themselves from competitors. Most of their work came from small-scale residential jobs, and they wanted to expand into more profitable commercial projects.
The Approach: Highlighting Specialized Projects in Reviews
We helped them encourage clients to leave reviews that emphasized specific aspects of their work, such as attention to detail, timeliness, and the ability to handle complex site preparations. By strategically placing these reviews on their Google Business Profile and website, they showcased their expertise to potential clients searching for commercial contractors.
The Results: Securing High-Paying Contracts
Within three months, their inquiries for commercial projects increased by 40%. One high-value client even mentioned that the reviews specifically convinced them to choose this contractor over a larger competitor.
Case Study 2: Using Reviews to Overcome Client Hesitation
The Challenge: Earning Trust with Minimal Online Presence
A small excavation company in rural Texas was struggling to generate leads. Their website was basic, and they had only two Google reviews—one of which wasn’t particularly flattering.
The Approach: Leveraging Satisfied Clients to Tell the Story
We worked with the contractor to identify their most satisfied clients and asked them to write detailed reviews about their experience. We also responded professionally to the less-than-stellar review, showing their commitment to client satisfaction.
The Results: Turning Hesitant Leads into Confident Customers
In less than six months, their Google rating improved from 3.5 to 4.8 stars, and they saw a significant increase in website traffic. One homeowner who hired them for a $50,000 project admitted that the updated reviews gave them the confidence to make the call.
How to Get Reviews That Attract High-Value Jobs
Timing Is Everything: When and How to Ask for Reviews
The best time to request a review is right after you’ve completed a successful project, while the positive experience is still fresh in the client’s mind. A simple, friendly request—whether through email, text, or in person—goes a long way.
Example:
“Thanks for letting us work on your project! If you’re happy with our work, we’d really appreciate it if you could share your experience in a quick review. Your feedback helps us grow and lets others know they can count on us.”
Guiding Clients to Write Detailed, Impactful Testimonials
Not all reviews are created equal. While a “Great job!” is nice, a review that mentions specific details, like your punctuality or ability to handle unexpected challenges, is far more compelling.
Where to Showcase Your Reviews for Maximum Impact
Optimizing Your Google Business Profile
Your Google Business Profile is often the first thing clients see when searching for your services. Make sure it’s updated with high-quality photos, accurate contact information, and your best reviews front and center.
Featuring Testimonials on Your Website
Create a dedicated page for client testimonials and sprinkle relevant reviews across service pages. For example, a review praising your septic system installation should appear on your septic services page.
Sharing Reviews Across Social Media
Turn your reviews into eye-catching social media posts. Pair a quote from a happy client with a photo of the completed project to create content that builds trust and engages potential customers.
Turning Negative Reviews into Opportunities
Responding Professionally to Build Trust
Negative reviews aren’t the end of the world—if you handle them correctly. Acknowledge the issue, apologize if necessary, and explain how you’re addressing the problem.
Example:
“We’re sorry to hear about your experience and appreciate your feedback. We’re committed to improving and would love the chance to make things right. Please reach out so we can discuss further.”
Demonstrating Commitment to Client Satisfaction
When potential clients see you responding constructively to criticism, it shows that you care about your reputation and are willing to go the extra mile to satisfy your customers.
Lessons Learned: What These Success Stories Teach Us
The common thread in these success stories is simple: reviews matter. They help build trust, establish credibility, and attract the kinds of clients who are willing to invest in your expertise. By being proactive about collecting and showcasing reviews, you can set your business apart from the competition.
How Excavation Marketing Pros Can Help
At Excavation Marketing Pros, we specialize in helping contractors like you leverage the power of reviews to grow your business. From crafting review request strategies to optimizing your online profiles, we’re here to guide you every step of the way.
Ready to take your business to the next level? Let’s create a custom plan to help you land the high-value jobs you deserve. Contact us today to get started.
Conclusion: Reviews Are Your Best Marketing Tool
In the world of excavation, where trust is everything, reviews can be the deciding factor between landing a premium client or losing them to a competitor. By learning from contractors who’ve successfully leveraged reviews, you can transform your own business—attracting clients who not only need your services but also value your expertise.
Start making reviews work for you, and watch your business grow. Let’s get started!
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation Company Marketing Strategies & Systems⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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