FOR NOVEMBER - SEPTIC SALES TSUNAMI ® - SPECIAL LIMITED TIME OFFER:
Pay us one time, No recurring fees,
No retainers, Set up in 2 days,
Sales KPIs met or you don’t pay. *
LIMITED TIME OFFER: Pay us one time, No recurring fees, No retainers, Set up in 2 days, Sales KPIs met or you don’t pay.*
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
If you're an excavation contractor, you know that landing high-value projects—like full-site grading for new homes or large-scale land clearing—can significantly boost your bottom line. But getting those premium leads isn't easy, and it often feels like you're spending more on marketing than you're getting back in return. It’s frustrating to pour money into ads, SEO, and other campaigns only to see minimal results or attract the wrong kind of clients.
At Excavation Marketing Pros, we understand the pressure you face to get the best ROI on your marketing spend. We’re a small firm, but we’re big on customizing strategies to fit each client's unique needs. In this article, we’ll share practical digital strategies to help you lower your lead costs while still attracting high-value excavation projects. Let’s dive in and explore how you can stretch your budget without sacrificing quality.
Marketing can be one of your biggest business expenses, and if your lead costs are too high, it eats into your profit margins. When you’re aiming for high-value projects, it’s not just about getting as many leads as possible; it’s about getting the right leads at the lowest cost. Lowering your lead costs allows you to reinvest savings into other areas, like equipment upgrades or employee training, which further enhances your service.
When you can reduce your lead costs, it frees up funds for other parts of your business. Instead of blowing your entire budget on expensive ad campaigns, you can diversify your approach, use multiple channels, or even try new strategies that you may not have considered before. This way, your marketing dollars work smarter, not harder.
Search Engine Optimization (SEO) helps your website rank higher in search results, making it easier for homeowners to find you without paying for each click. Targeting high-intent keywords like “foundation excavation for new home” or “land grading in [Your City]” can help bring in visitors who are actively looking for the services you provide.
Local SEO is particularly important for excavation contractors. Optimizing your website for local searches ensures that when someone nearby searches for "excavation contractor near me," your business shows up. Make sure your website is optimized with local keywords, your Google Business Profile is up to date, and you’re earning quality backlinks from other local businesses.
Use negative keywords to prevent your ads from showing up in irrelevant searches, and always track the performance of your campaigns. By regularly optimizing your ads based on what works, you can lower your cost-per-click (CPC) and maximize your budget.
Here is a webinar about how to maximize your PPC on Google.
Social media isn’t just for sharing pictures of your latest project. It’s a powerful tool for reaching homeowners who may be considering big construction or landscaping projects. Use platforms like Facebook and Instagram to showcase your expertise, share before-and-after photos, and post content that educates your audience. Paid social media ads can also be targeted by location, interests, and even homeowner demographics, allowing you to get the most value from your advertising budget.
High-value clients often do their homework before reaching out. They want to understand the process, know what to expect, and learn about potential challenges. Creating educational content that answers their questions can help establish you as an expert. Blog posts like “How to Prepare Your Land for a New Build” or “Understanding the Costs of Foundation Excavation” can attract visitors who are actively searching for information related to their project.
Video content can be especially effective in showcasing your expertise. Short videos demonstrating your equipment, explaining excavation processes, or showing completed projects can build trust. Case studies that detail past projects, including the challenges you overcame and the results you achieved, can also persuade potential clients that you’re the right choice for their job.
You don’t need to create new content for every platform. Repurpose your blog posts into social media snippets, turn videos into infographics, or use client testimonials in email newsletters. This approach ensures you get the most out of each piece of content while reaching your audience on different platforms.
When a potential client contacts you, they’re likely reaching out to multiple contractors. If you don’t respond quickly, you risk losing the job to someone else. Even if you can’t provide a detailed quote right away, acknowledge their inquiry promptly and let them know you’ll follow up soon.
Use Customer Relationship Management (CRM) software to track leads, follow-ups, and communications. Tools like automated email responders can help you stay on top of inquiries and make it easier to manage multiple leads. This ensures that no potential client falls through the cracks.
Not every lead will convert immediately. For those who need time to make a decision, continue engaging them with useful content through email newsletters or remarketing ads. Share articles, project updates, or even limited-time offers to keep them interested and remind them of the value you bring.
Track metrics like cost per lead, conversion rate, and return on ad spend (ROAS) to understand which strategies are delivering the best results. If a campaign isn’t generating high-quality leads, make adjustments, such as refining your targeting or testing new ad copy.
A/B testing involves running two variations of an ad, landing page, or email to see which one performs better. Try different headlines, images, or calls to action to determine what resonates most with your audience. Use the insights gained from A/B testing to optimize future campaigns and maximize your budget.
Marketing isn’t a one-size-fits-all approach, and what works for one contractor may not work for another. Regularly review your marketing efforts, make data-driven changes, and don’t be afraid to shift your budget to the strategies that yield the best results.
Local SEO helps you target homeowners in your area who need excavation services. If your business ranks high in local search results, you’re more likely to attract high-value leads who are ready to start their project.
Ensure your Google Business Profile is complete with accurate business information, photos of recent projects, and positive customer reviews. Regularly update your profile to reflect changes in hours or services, and encourage clients to leave reviews, as these can significantly boost your local rankings.
Reviews build trust and can impact your search engine rankings. Make it a habit to ask satisfied clients for reviews, and respond to feedback—both positive and negative—to show that you value your customers' opinions.
Digital strategies like SEO, PPC, and social media marketing are powerful tools for reducing lead costs and maximizing your marketing budget. By focusing on targeted approaches, creating quality content, and continuously optimizing your campaigns, you can attract high-value leads without overspending.
At Excavation Marketing Pros, we’re passionate about helping contractors get the most out of their marketing budget. We may not be the biggest agency out there, but our customized approach delivers big results. If you’re ready to lower your lead costs and attract premium projects, let’s work together to maximize your ROI.
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation Company Marketing Strategies & Systems⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
*
*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
Facebook
Instagram
X
LinkedIn
Youtube
TikTok