How to Rank Higher and Get More Calls

Why SEO Matters for Wastewater Contractors

You’ve spent years building your business. You know how to install and repair septic systems, handle wastewater management, and keep properties safe and compliant. But despite your expertise, there’s one big problem: Your phone isn’t ringing as much as it should.

Maybe you’ve paid for a website, but it’s not bringing in new leads. Maybe you’ve tried some advertising but feel like you’re throwing money into a black hole. The real issue? If people can’t find you online, they can’t hire you.

This is where SEO (Search Engine Optimization) comes in. When done right, SEO helps your website show up when homeowners and businesses search for wastewater services. Instead of relying only on referrals, you get a steady flow of high-quality leads from Google.

Let’s dive into the best SEO strategies to make sure your wastewater company ranks higher and attracts more customers.

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Understanding Your Ideal Customers Search Behavior

Most homeowners don’t think about wastewater systems until they have a problem. When they do, they turn to Google. Your potential customers are searching for things like:

• “Septic tank repair near me”

• “Emergency septic pumping [city]”

• “How much does septic installation cost?”

They want fast answers and a company they can trust. If your website isn’t showing up—or worse, if it looks outdated or confusing—they’ll move on to a competitor.

This means your SEO strategy needs to focus on the right keywords and the right experience for your visitors.

On-Page SEO: The Basics That Make a Big Impact

On-page SEO is all about making your website easy to find and easy to use. Here’s what matters most:

1. Choosing the Right Keywords

You need to use the words your customers are actually searching for. Instead of guessing, use tools like Google’s Keyword Planner or Ubersuggest to find terms with high search volume and low competition.

Best keywords for wastewater companies:

• Septic tank installation [city]

• Septic pumping services [city]

• Best wastewater treatment company near me

Once you have your keywords, place them naturally in:

• Page titles

• Headings (like this one!)

• Website copy

• Image alt text

• URLs

2. Creating Location-Based Service Pages

Google prioritizes local businesses in search results. If you serve multiple cities or counties, create separate pages for each service area.

For example:

• /septic-services-dallas

• /septic-repair-houston

Each page should have unique content—don’t copy and paste!

3. Writing Clear, Customer-Friendly Content

Most homeowners don’t know wastewater jargon. Your content should be clear, easy to understand, and focused on their concerns. Instead of saying:

“Our company specializes in aerobic and anaerobic treatment methodologies.”

Try this:

“We install and repair all types of septic systems, including advanced systems for properties with poor drainage.”

Local SEO: How to Show Up for Customers in Your Area

Local SEO is what helps you show up when people search for “septic services near me.” Here’s how to optimize:

1. Google Business Profile: Claim It & Optimize It

Your Google Business Profile (GBP) is one of the most important ranking factors for local searches. Make sure:

• Your business name, address, and phone number are correct (and match your website!)

• You add real photos of your team, trucks, and past projects

• You regularly update your page with posts and special offers

2. Getting More Reviews (And Making Them Work for You)

Reviews help build trust and improve rankings. Ask happy customers to leave a review on Google. Pro tip: Respond to every review—good or bad! This shows potential customers you care.

3. Making Sure Your Business Info Is Consistent

Your NAP (Name, Address, Phone Number) should be exactly the same across your website, Google, Yelp, and industry directories. Inconsistent info confuses search engines and lowers your ranking.

Content Marketing: How Helpful Information Brings in More Calls

Creating helpful content does two things:

1. Boosts your SEO (Google loves fresh content!)

2. Builds trust with potential customers

Blog Topics That Actually Attract the Right Customers

• How often should I pump my septic tank?

• Signs your septic system is failing (and what to do)

• Do I need a new drain field?

Homeowners searching for these topics are already looking for solutions—make sure they find YOU.

The Power of Backlinks: Getting Google to See You as an Authority

A backlink is when another website links to yours. The more reputable sites link to you, the higher you rank.

How to get backlinks:

• Get listed in local business directories

• Partner with plumbers, realtors, and home inspectors for cross-promotion

• Write guest articles for industry blogs

Technical SEO: How Website Performance Affects Your Rankings

A slow or broken website will tank your rankings. Here’s what to check:

• Speed: Use Google PageSpeed Insights to test your site. Optimize images and use fast hosting.

• Mobile-friendliness: Over 60% of searches happen on phones. Your site should be easy to use on mobile.

• Fix broken links: Dead pages = bad user experience = lower rankings.

Measuring Your SEO Success: What to Track and Improve

SEO isn’t “set it and forget it.” Use Google Analytics and Google Search Console to track:

• How many people visit your site

• What pages they spend time on

• What keywords bring in traffic

• How many visitors convert into calls and inquiries

Final Thoughts: Making SEO Work for Your Business

SEO takes time, but the right strategies can bring in more calls and better jobs. If you’ve been relying on word-of-mouth, now’s the time to take control of your online presence.

At Excavation Marketing Pros, we specialize in helping wastewater companies like yours rank higher and turn clicks into customers. If your website isn’t working for you, let’s fix it.

👉 Want a free SEO audit? Let’s chat.