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OFFER ENDS DECEMBER 31ST, 2024 - SEPTIC SALES TSUNAMI ® - 5 SPOTS MAX..

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Case Study

SEPTIC CONTRACTOR - DYER INC

A Common Problem

Relied for decades on word of mouth referrals which became an unpredictable lead source.
Unfortunately business had slowed down with huge gaps between jobs post Covid.
They had an outdated website that didn’t convert many leads.
No KPI tracking in place to know exactly where calls or email leads came.
They did not show up on Google, Yahoo or Bing for their “near me” keywords: “septic services near me”, “septic installer near me”.
They also had the poorest online reputation in their area to boot- from a few bad apple clients which distorted the overall perception of what it was like working with them.

The Strategy

Revamp the Website for Better Lead Conversion
Redesign the website with a modern, user-friendly layout and strong call-to-action elements to maximize lead generation and conversions.
Implement an Online Reputation Management System
Launch a proactive system to monitor, address, and improve online reviews, restoring trust and credibility in the local market.
Integrate Lead Tracking
Set up advanced lead tracking tools to measure the performance of marketing efforts and identify what’s driving calls and inquiries.
Optimize the Website with SEO
Focus on top money-making services and optimize the site for high-intent “near me” keywords like “septic services near me” and “septic installer near me” to improve search engine rankings

Their Results

Website (Before)

Their website had broken elements, was outdated and not mobile friendly. It did not convert leads. It did not appear in the search engines for any service keywords.

Website (After)

We modernized their website and added in key conversion tactics to help it convert leads. Made it findable in search, added a CTA, seasonal specials, video, authentic images of their business, team, equipment, trust seals of their associations to differentiate them from competitors and show their Authority & Expertise in their local market.

Dyer Inc. has implemented a system to consistently generate 5-star Google reviews, significantly boosting buyer confidence and converting more leads.
Went from three 1 Star reviews (worst reputation) to over 73 Five Star Reviews (best reputation).
This added social proof became a key factor in winning over new potential clients & converting web traffic window shoppers into cash paying customers.
With a focus on SEO, they began ranking for “near me” septic service keywords of value in their top service areas.
This newfound online visibility brought in a steady flow of leads and created new opportunities for growth.
Stability: As a result, Dyer Inc. is now booked solid through what used to be their slow season.
Bigger projects: With the help of their updated Brand and Excellent Online Reputation they recently landed one of their largest projects to date—a resort septic system installation featuring two 10,000-gallon septic tanks and a 14,000-square-foot mound system. Their online marketing efforts have become one of the company’s most valuable assets, increasing profitability and making the business more attractive to future investors when they decide to sell.
Updated their business model to a systemized approach for lead capture, booking appointments and collecting payments using their New App and Quickbooks, thus speeding up their cash flow.
Have a transparent, scalable system in place where new Investors looking to buy their business can clearly see where their leads and customers are coming from online
MORE FREE TIME - As a result of their well defined business systems in place they were able to hire help to an answer the phones and handle office admin work.

But Don't take our Word For It... Seeing Is Believing!

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CASE STUDIES

Excavation Marketing Pros is a Licensed trademark with serial numbers:
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Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.