How to Grow Your Septic or Excavation Business with Digital Marketing & AI

(Based on our NOWRA Webinar with Scott Andreasen from Excavation Marketing Pros)

Hey there, contractor! 👋 If you work in septic, excavation, or anything wastewater-related — this one's for you.

I recently did a live training with NOWRA (the National Onsite Wastewater Recycling Association) on how to grow your business using digital marketing and some simple AI tools. Whether you're a one-man crew or running multiple rigs, this training was built to help you book more jobs, land better leads, and free up your time.

Let’s break it down for you.

Who's NOWRA and Why Should You Care?

NOWRA is the biggest group in the U.S. supporting people in the onsite wastewater world — septic installers, designers, engineers, regulators, manufacturers, and more. They’ve got over 5,500 members and are all about helping you succeed through training, connections, and making sure the government doesn’t forget about our industry.

We teamed up to give septic and excavation pros like you the tools to grow online and take control of your leads.

Why Word of Mouth Isn’t Enough Anymore

We all love referrals. They're the best kind of job to land — the customer already trusts you. But here's the problem: they’re not predictable. Sometimes they dry up. If you’re serious about staying booked solid and picking better jobs (instead of taking whatever comes in), you need another source for leads.

That’s where digital marketing comes in.

What You’ll Learn in the Full Training (Yes, You Can Still Watch It)

Here is the webinar video:

We covered:

• How to plan your revenue goals and reverse-engineer how many jobs and leads you need
  
  

• Simple tools (like ChatGPT) to help you write content and generate leads fast
  
  

• How to rank higher on Google for “near me” searches like “septic installer near [your city]”
  
  

• A real case study of a septic business that went from 3 one-star reviews to 70+ five-star reviews and landed their biggest job ever — a resort system with two 10,000-gallon tanks
  
  

• What your website must have to convert visitors into real calls and paying jobs
  
  

• How to follow up fast with leads (and why speed matters more than ever)
  
  

Free Tools & Bonuses for NOWRA Members

If you're a NOWRA member, you're in luck. We gave out: 

✅ A free website template built to convert leads
✅ A step-by-step worksheet to plan your marketing for 2025
✅ Facebook Ads and Google Local Services Ads training
✅ Plug-and-play AI prompts to write content for your business
✅ A full digital strategy you can copy to generate better jobs

All of that’s inside your NOWRA Learning Academy under our course.

Real Talk: What This Can Do for You

This isn’t fluff. Contractors who use this system are seeing:

• More leads coming in like clockwork
  
  

• Less stress during slow seasons
  
  

• Bigger jobs booked (even resort installs!)
  
  

• And the ability to finally hire help and take a breather
  
  

One contractor had a busted reputation online — three one-star reviews. After we set them up with the right tools and follow-up system, they shot up to over 70 five-star reviews and ranked #1 in their area. Leads started rolling in, and they stayed fully booked through the winter.

What You Can Do Right Now

✅ Start with the free worksheet we gave you
✅ Make sure your website has these basics: phone number up top, clear offer, reviews, and a form
✅ Use the copy-and-paste review text to start building your reputation
✅ Think about how to follow up with leads fast — speed wins

And don’t forget — use ChatGPT to help with the heavy lifting. You can drop in your county, your service, and it'll help write specials, blog posts, or even social media content.

Why This Works (Even If You’re Not Tech-Savvy)

Here’s the thing—most contractors we talk to don’t consider themselves “tech guys.” And you don’t have to be. This system doesn’t require you to become a social media expert or spend hours on the computer. We’ve simplified everything down so that even if you’re busy running equipment or managing crews, you can still build a lead-generating machine in the background.

The tools we recommend are low-cost (or free), and most of the work can be outsourced or automated. AI tools like ChatGPT can help you write job descriptions, respond to reviews, post updates to your Google Business Profile, and even follow up with leads via email or text. We’re not replacing your expertise—we’re just giving you tools that work for your business while you’re out in the field.

What Happens If You Don’t Change

We’ve seen it too many times. Good contractors who do quality work but stay stuck relying only on referrals and repeat customers. The problem? That leaves you vulnerable during slow months, or when the phone just stops ringing. If your competitors are showing up online and you’re not, guess who gets the job? (Hint: not the best contractor—just the one who’s easier to find.)

The reality is this: You can be the best in your area, but if people don’t see you online, they won’t call you. And that’s money left on the table.

Still Not Sure Where to Start?

That’s why we built this system. Go watch the training, grab the worksheet, and start taking small steps. Just one update to your website or one follow-up text to a lead can mean another job on the books.

You’ve got the grit. Now let’s give you the tools.

Ready to Level Up?

This training was built just for septic and excavation pros like you. Whether you’re new to digital marketing or you’ve tried ads before and didn’t get the results you wanted, this gives you the blueprint.

👉 Go to excavationmarketingpros.com and get access to more free tools, strategies, and community.

Let’s keep your schedule full and your equipment moving.