Here’s What’s Wrong with Your Online Presence

1. Why Your Phone Isn’t Ringing Anymore

Let’s just say what you’re probably already thinking:
You’ve paid for ads, built a website, maybe even tried one of those lead generation services… and somehow, you’re still not getting consistent calls. The ones that do come in are junk—low-budget, tire-kickers, or completely outside your service area.

You’re frustrated. You’re not lazy. You’re not doing anything wrong in your actual work. In fact, you probably do great work. But you’re tired of wondering where the next decent lead is coming from.

At Excavation Marketing Pros, we’ve talked to a lot of contractors in this exact position. If you’re feeling stuck or worried about slow seasons getting worse, you’re not alone—and more importantly, you’re not broken. The problem? It's usually your online presence. Not your skills.

2. The Real Problem Isn’t the Economy—It’s Visibility

We hear this all the time:

“People in my area just aren’t spending like they used to.”
Sure, the economy shifts. But right now, people are still building homes, repairing septic systems, clearing land, and doing site work. The question is—are they finding you when they search online?

If your phone isn’t ringing, chances are they’re calling your competitor—often just because that company shows up higher on Google. Visibility isn’t about being the best; it’s about being seen.

3. Your Website Looks Good… But Is It Working?

You might have a clean website with great pictures and a nice logo. But that doesn’t mean it’s working for you.

Here’s what we ask our clients:

• Can a homeowner tell in 5 seconds exactly what you do and where you do it?
  
  

• Is there a clear way to call, text, or schedule a quote—without hunting for it?
  
  

• Does your site load fast on mobile, where most people are searching?
  
  

If not, you're not converting visitors into calls. A pretty website that doesn’t get you business is like a fancy truck that doesn’t run.

4. Google Business Profile: The Silent Sales Rep You’re Ignoring

Google Business Profile (formerly Google My Business) might be the most overlooked tool in your arsenal. Think of it like your silent salesperson. It shows your business name, reviews, phone number, hours, and location—right at the top of search results.

But here’s the catch:
If your profile is incomplete, unverified, or hasn’t been updated in months… Google pushes you lower in local rankings. That means fewer eyeballs. And fewer eyeballs mean fewer phone calls.

We’ve had clients get 20+ calls per month just by optimizing this one free tool correctly.

5. Reviews, Trust, and Why Nobody’s Clicking

When was the last time you called a contractor with two reviews and no photos?

Homeowners are doing the same thing to you. You might be great, but if your competitors have more (and better) reviews, you're getting passed over—even if you’re cheaper or closer.

It’s not about begging for 5-stars. It’s about making it easy for happy clients to leave honest reviews. If someone’s thrilled with your service, they usually want to help—you just have to ask the right way.

6. Dead Leads? Or Just the Wrong Ones?

Not all leads are created equal. If you’re getting “leads” who ghost you, waste your time, or don’t know what they want, the problem might be how you're positioned online.

People judge your business based on:

• What your ads say
  
  

• What your website shows
  
  

• What your reviews confirm
  
  

If your online message says “We’ll do anything for anyone,” then don’t be surprised when you get low-quality leads. A good online presence repels the wrong customers and attracts the right ones.

7. The Trap of One-Size-Fits-All Marketing

Most contractors we talk to have either been burned by a cookie-cutter marketing company or tried to duct tape a DIY solution from YouTube videos and Facebook groups.

That’s why we built Excavation Marketing Pros—to be different.

We’re not a massive agency juggling 1,000 clients. We specialize in septic and excavation. That means every website, ad, and automation we build is custom-fit for how your business actually works.

You shouldn’t have to adapt to your marketing. Your marketing should adapt to you.

8. Social Media Isn’t a Magic Wand (But It Helps)

Posting random jobsite photos on Facebook once a month isn’t going to flood you with work. But when used right, social media can support your online presence—especially for building trust and staying top of mind.

Here’s a quick example:
One of our clients booked a $45,000 site prep job because the customer’s wife followed them on Facebook and “liked how reliable they seemed.” No paid ad. Just consistent posts and a solid impression.

Social media isn’t magic—but it makes your business feel real and relatable when people are checking you out online.

9. How to Know If You’re Losing Money Right Now

You don’t need a fancy report to figure this out. Just ask yourself:

• How many visitors does your website get each month?
  
  

• How many actually call you or fill out a form?
  
  

• Do you track where your best leads come from?
  
  

If you’re not tracking anything, there’s a good chance you’re leaving thousands on the table.

We see it constantly:
Contractors getting 200+ visits a month with ZERO phone calls—because the website had no clear CTA, no trust factors, and no mobile optimization. That’s not just bad luck. That’s fixable.

10. Fixing the Foundation of Your Online Presence

You wouldn’t build a house on soft dirt. But that’s exactly what many contractors are doing with their online presence.

If your foundation (website, Google profile, listings, reputation) is weak, it doesn’t matter how much money you throw at ads—you’ll be spinning your wheels.

Here’s how we fix the foundation:

• Tune up your Google profile to show up more often in local searches
  
  

• Rebuild your site for clarity, speed, and conversion
  
  

• Set up automation so you never lose a hot lead again
  
  

• Get you real reviews and reputation boosters that build trust
  
  

Once that foundation is in place, everything else works better—ads, referrals, and even repeat clients.

11. What We’ve Learned Helping Septic & Excavation Contractors

We’ve helped everyone from 1-man operations to multi-crew outfits. And the lesson is always the same:

You don’t need to be everywhere online.
You just need to show up in the right places, with the right message, to the right people.

Your business isn’t generic. So your marketing shouldn’t be either.

We customize everything—from your ad offers, to your follow-up process, to the tone of your site—based on what kind of jobs you want and what kind of clients you actually enjoy working with.

12. What to Do Next (Even If You Don’t Hire Us)

If you’ve made it this far, chances are you care about growing your business—and you're probably a little tired of guessing.

Here’s what we recommend, even if we never talk again:

1. Google your business name—what shows up?
   
   

2. Visit your website on your phone—is it clear and fast?
   
   

3. Ask 3 happy clients for reviews—you’ll be shocked how many say yes
   
   

4. Start tracking where leads come from—Google, Facebook, referrals?
   
   

Want help doing all this? That’s what we do—without the runaround or tech talk.

We don’t work with everyone. But if you’re serious about fixing your online presence and getting better leads, we’d love to see if we’re a fit.

Ready to Stop Guessing?

Book a quick discovery call with Excavation Marketing Pros. No sales pressure. Just clarity on what’s working, what’s not, and how we might help.

You’ve already got the hard part down—doing great work. Now let’s make sure people can actually find you.