OFFER ENDS DECEMBER 31ST, 2024 - SEPTIC SALES TSUNAMI ® - 5 SPOTS MAX..
Pay us one time, No recurring fees,
No retainers, Set up in 2 days,
Sales KPIs met or you don’t pay. *
Get Ready To Sell More HIGH-VALUE Demolition Services
We get it—finding high-quality excavation leads is no small task. You’ve invested in your equipment, trained your team, and built a reputation for delivering excellent work, but somehow, the phone isn’t ringing as much as you’d like. Worse, the inquiries you do get seem to focus on low-budget jobs or people just fishing for quotes.
It’s frustrating, isn’t it? You’re not looking for every project out there—you want the right ones: high-value jobs that match your expertise, justify your pricing, and keep your business growing. That’s where content marketing comes in. Done right, it’s a game-changer for getting those premium leads you need to take your excavation business to the next level.
At Excavation Marketing Pros, we’re not a massive firm, but we are passionate about creating custom solutions for businesses like yours. Today, we’re diving into some of the best content marketing ideas to help you generate high-value excavation leads.
Before creating content, it’s crucial to know your audience. High-value excavation leads are typically homeowners or developers looking for more than just a dig—they’re searching for expertise, reliability, and someone who can solve their specific problem.
These leads often ask questions like:
“How much will this cost?”
“How long will the project take?”
“Can I trust this company to get it right the first time?”
Your content needs to address these concerns, positioning you as the trusted expert who delivers solutions—not just services.
Traditional advertising like flyers or radio ads might catch attention, but they lack the ability to build trust over time. Content marketing, on the other hand, educates, informs, and nurtures potential clients at their pace. By consistently providing valuable information, you stay top of mind when they’re ready to start a project.
Plus, content marketing is cost-effective. A well-written blog post or an engaging video can generate leads for months—or even years—after it’s created.
Imagine a blog series that breaks down common excavation questions:
“What Does Excavation Cost for a New Home Build?”
“How to Prepare Your Property for Excavation”
“The Different Types of Excavation Explained”
This type of content is not only helpful but also positions you as the go-to resource in your area. Homeowners will appreciate your transparency and expertise.
Nothing speaks louder than real-world results. Write case studies highlighting past projects:
Explain the problem the client faced.
Show how you tackled it.
Highlight the successful outcome.
Include before-and-after photos to visually demonstrate your impact.
Video content is engaging and easy to consume. Walk potential clients through completed jobs, explaining the challenges you overcame and the techniques you used. This builds trust and lets your audience see the quality of your work.
A Frequently Asked Questions (FAQ) page isn’t just useful—it’s an SEO goldmine. Compile the most common queries you hear, and answer them in a straightforward, helpful way. For example:
“Do I need permits for excavation?”
“What’s the difference between trenching and grading?”
Price is always a concern, but you can frame it in terms of value. Create content that explains why quality excavation costs what it does—and why cutting corners could lead to bigger expenses down the road.
Post project updates, share client testimonials, and engage with local groups. Facebook is perfect for connecting with your target audience in your area.
Post high-quality images or time-lapse videos of your work. A simple caption explaining the project’s scope and results can grab attention and spark inquiries.
If you work with contractors or developers, LinkedIn is the place to network. Share industry insights and completed project highlights to establish authority in your field.
Focus on long-tail keywords like “residential excavation services near me” or “cost of grading a backyard.” These terms are more specific and likely to attract ready-to-buy leads.
Include location-specific terms throughout your content. Mention the neighborhoods or regions you serve to make it clear you’re a local expert.
Each blog post or page needs a compelling meta description. This is your chance to entice potential clients to click on your content when it appears in search results.
It’s essential to track what’s working. Use tools like Google Analytics to measure page views, time on site, and conversions. Monitor which blog posts or videos generate the most inquiries and adjust your strategy accordingly.
Too Salesy: Content that feels like an ad will turn readers away. Focus on educating and building trust instead.
Inconsistent Posting: Regular updates keep your audience engaged. Create a content calendar to stay on track.
Ignoring Mobile Optimization: Ensure your website and content look great on smartphones, as many homeowners search on mobile devices.
Every excavation business is different. A one-size-fits-all approach won’t work. At Excavation Marketing Pros, we’re passionate about tailoring strategies to meet your unique needs. Whether you specialize in residential, commercial, or niche excavation projects, your content should reflect that focus.
Now that you know the best content marketing ideas, it’s time to take action. Start with one or two strategies that resonate with you, and gradually build from there. Need guidance? We’re here to help you create a plan that works for your business.
By focusing on high-value leads, educating your audience, and positioning yourself as an expert, you’ll not only grow your business but also attract the kind of clients you really want to work with.
Get Found!
We help Excavation Companies that sell demolition services to get more of their top money making services by getting found on search engines for those services.
Just imagine how it would impact your demolition business showing up in the organic search listings getting all the FREE clicks and high ticket leads for:
✔️House Demolition
✔️Shed Removal
✔️Interior Demolition
✔️Selective Demolition
✔️Mechanical Demolition
✔️Dismantling
✔️Deconstruction
Now compound that exposure in all the local surrounding areas where you operate...
Better yet, just focus on the ideal jobs you want more of and ONLY compound demolition leads for those!
That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.
Customer ROI Tracking!
We track everything and will show PROOF to you DOLLAR for DOLLAR where your demolition customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .
"So how many leads are coming from your website or Facebook Ads or Google Ads?"
The common answer most business owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Don't Worry... We got you! We know how to set up the right systems for demolition companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Demolition Sales!
Why should people hire your Demolition company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."
Look, every demolition company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
We will give you one to tell your story and set yourself apart from the rest.
We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest demolition marketing trends to compel your ideal demolition customers to want to hire you for the EXACT DEMOLITION SERVICES YOU WANT MORE OF!
Your Demolition Service Marketing Experts In Online Marketing 👷
We know the excavation business and for many in the industry, providing demolition service is part of what you do... When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.
IF YOU OWN A DEMOLITION COMPANY, PREPARE TO BE AMAZED!
But only if you take action and book a call.
Demolition Marketing Strategies & Systems⚙️
Are you ready to take your Demolition Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Demolition Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your EXCAVATIOn Company Money, We Don't Deserve Yours!
When you work with Exacavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our demolition clients love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊
100% Accountability, NO BS... We Provide A $1 MIL Revenue Guarantee.
Demolition Marketing Services
Proven Demolition Service Ad Campaigns, Ad Copy For Demolition Services
Nobody has the level of specific experience and campaign data for the excavation industry like we do. We'll target your ideal demolition service jobs on Google and Facebook. Then filter out the best leads and even do the follow up. By the time you get the lead it's of the highest quality.
Bullseye Targeting For Your Ideal Demolition Services
We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube. You can skip the trial and error with us.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal clients ON DEMAND.
Client Acquisition Data Analysis
This is fancy talk for knowing your cost per lead and cost to acquire a customer from each ad channel: Google, Facebook, organic SEO and so on... Watch us lower your cost to acquire a new customer from the web using methodical data analysis based on your cost per lead and cost per customer. See it all in your dashboard we give you in plain English.
Reputation Management
It's bidding a race to the bottom if your reputation doesn't hold weight! High quality clients want to see a solid reputation before spending the big money, am I right? So stop bidding lower prices then your competitors and increase your profitability and worth by proactively increasing 5 Star Reviews while mitigating bad reviews before they go public... We do all this for you.
Your Business Has A UniqueMedia Selling Proposition (USP)
Get ready to skyrocket sales to new levels based on your USP. We'll tell your unique story in a way to attract clients and set yourself apart from the competitors. You've got unique aspects to your business that your competitors don't have and cannot compete with... We'll find it and use it. Then ramp things up with Specials and Seasonal promotions that are guaranteed to yield a strong return on investment.
Excavation Marketing Pros™
TM - All Rights Reserved
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
*
*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
Facebook
Instagram
X
LinkedIn
Youtube
TikTok