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The Best Marketing Tools for Growing Your Demolition Business

The Best Marketing Tools for Growing Your Demolition Business

April 02, 20255 min read

The Marketing Struggle in Demolition

If you own a demolition business, you already know how tough it can be to find steady work. One month, your phone won’t stop ringing. The next? Silence. It’s frustrating, unpredictable, and worst of all, it makes planning for the future almost impossible.

You’ve probably tried different marketing strategies—maybe some online ads, word of mouth, or even hiring a marketing company—only to feel like you’re throwing money into a black hole. And with so many competitors popping up, you can’t afford to sit back and hope customers find you.

We get it. At Excavation Marketing Pros, we specialize in helping contractors like you cut through the noise and attract high-quality leads. The good news? You don’t need a massive budget to make marketing work. You just need the right tools.

Let’s break down the best marketing tools that can help you grow your demolition business and keep your schedule full.

Get The ULTIMATE Internet Marketing Checklist For Excavation & Septic Businesses Here: https://excavationmarketingpros.com/marketing-checklist

1. Build a Strong Online Presence

Your Website: The Digital Storefront

Your website is the first impression most customers will have of your business. If it looks outdated, loads slowly, or doesn’t explain your services clearly, potential clients will move on. A professional, easy-to-navigate site with clear calls to action (like “Get a Free Quote”) can make a huge difference.

SEO: Helping Customers Find You First

Search Engine Optimization (SEO) makes sure your business shows up when people search for demolition services in your area. By using the right keywords (like “demolition company near me”), optimizing your website speed, and getting backlinks from trusted sources, you can rank higher on Google.

Google Business Profile: A Goldmine for Local Leads

Your Google Business Profile (GBP) is one of the most powerful free marketing tools available. It puts your business on Google Maps and search results, making it easier for local customers to find and contact you. Keep it updated with photos, reviews, and accurate contact information.

2. Use Paid Ads to Attract More Clients

Google Ads: Get in Front of Customers Fast

Google Ads let you appear at the top of search results instantly. When someone types in “commercial demolition service,” your ad can show up first. The key is to use targeted keywords and track which ads bring the best leads.

Facebook & Instagram Ads: Worth It?

Social media ads can work, but only if done right. Facebook and Instagram allow you to target specific groups (like homeowners or contractors), but they work best for branding rather than direct leads. Use engaging videos or before-and-after images to capture attention.

Retargeting: Bringing Back Lost Leads

Ever looked at a product online and then seen ads for it everywhere? That’s retargeting. By using retargeting ads, you can remind potential customers about your services and increase the chances they’ll call you back.

3. Social Media & Content Marketing

What to Post on Social Media

You don’t have to post daily, but sharing job photos, time-lapse videos, and customer testimonials can build credibility. Show potential clients what you do and why they should trust you.

Video Marketing: Show, Don’t Just Tell

Demolition is visual. People love watching buildings come down, so take advantage of video marketing. Post job site footage, before-and-after transformations, and even educational content on safety and best practices.

Blogging: Turning Your Knowledge into Leads

A blog isn’t just for writers—it’s an SEO powerhouse. Answer common questions like “How much does demolition cost?” or “What permits do I need for demolition?” By providing valuable information, you attract potential clients who are already looking for answers.

4. Lead Generation Tools That Work

CRM Software: Organize Your Leads

Customer Relationship Management (CRM) software helps you track and follow up with leads. Instead of losing phone numbers on sticky notes, a CRM keeps everything in one place. Options like Jobber, HubSpot, or Housecall Pro can streamline your sales process.

Call Tracking: Know What’s Working

With call tracking software, you can see which ads or marketing efforts are bringing in calls. This helps you focus on what works and stop wasting money on what doesn’t.

Online Quote Forms: Easy Conversions

Having an easy-to-use quote form on your website encourages visitors to take action. The less effort they have to put in, the more likely they are to reach out.

5. Reputation Management: Turn Customers into Advocates

Get More 5-Star Reviews

Reviews are one of the biggest factors in whether a customer chooses you. Encourage satisfied clients to leave Google and Facebook reviews by making it easy—send them a direct link after the job is done.

Respond to Negative Reviews Like a Pro

Bad reviews happen. The key is to respond professionally and offer to make things right. A well-handled complaint can turn an unhappy customer into a repeat client.

Showcasing Testimonials

Highlight positive reviews and testimonials on your website and social media. People trust real customer experiences over any sales pitch.

6. Email & SMS Marketing: Keep Clients Engaged

Email Campaigns That Build Trust

A simple email newsletter can keep you on past clients’ minds. Share project updates, special offers, and helpful tips to encourage repeat business.

SMS Marketing: Quick and Effective

Text message marketing has a high open rate. Use it to remind clients about appointments, send promotions, or follow up on quotes.

Follow-Ups: Turning One Job Into More

A quick “thank you” text or email after a job can lead to referrals and repeat business. Customers appreciate good follow-up.

7. Track and Improve Your Marketing Strategy

Key Metrics to Watch

Monitor your website traffic, lead sources, and ad performance. This helps you double down on what’s working and tweak what isn’t.

Adjusting for Better ROI

Marketing isn’t set-and-forget. Track, analyze, and refine your strategy regularly to get the best return on investment.

Conclusion: Build a Marketing System That Works

Growing your demolition business doesn’t have to be a guessing game. By using the right marketing tools—SEO, paid ads, social media, lead tracking, and reputation management—you can create a steady flow of customers and keep your phone ringing.

At Excavation Marketing Pros, we help demolition companies build marketing strategies that work. Need help getting started? Let’s talk.


Demolition Business Marketing SEO for Demolition Contractors Grow Your Demolition Company Digital Marketing Tools for Demolition
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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HOW WE HELP DRIVE DEMOLITION SALES

Get Found!

Total demolition leads

We help Excavation Companies that sell demolition services to get more of their top money making services by getting found on search engines for those services.


Just imagine how it would impact your demolition business showing up in the organic search listings getting all the FREE clicks and high ticket leads for:


✔️House Demolition
✔️Shed Removal

✔️Interior Demolition

✔️Selective Demolition

✔️Mechanical Demolition

✔️Dismantling

✔️Deconstruction


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound demolition leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

Interior demolition leads

We track everything and will show PROOF to you DOLLAR for DOLLAR where your demolition customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most business owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for demolition companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Demolition Sales!

Selective demolition

Why should people hire your Demolition company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every demolition company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest demolition marketing trends to compel your ideal demolition customers to want to hire you for the EXACT DEMOLITION SERVICES YOU WANT MORE OF!

Your Demolition Service Marketing Experts In Online Marketing 👷

We know the excavation business and for many in the industry, providing demolition service is part of what you do... When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Mechanical demolition leads

IF YOU OWN A DEMOLITION COMPANY, PREPARE TO BE AMAZED!

But only if you take action and book a call.

Demolition Marketing Strategies & Systems⚙️

Are you ready to take your Demolition Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Demolition Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

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Our Motto

marketing plan for demolition companies

If We Can't Make Your EXCAVATIOn Company Money, We Don't Deserve Yours!

When you work with Exacavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our demolition clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability, NO BS... We Provide A $1 MIL Revenue Guarantee.

Demolition Marketing Services

demolition ad copy

Proven Demolition Service Ad Campaigns, Ad Copy For Demolition Services

Nobody has the level of specific experience and campaign data for the excavation industry like we do. We'll target your ideal demolition service jobs on Google and Facebook. Then filter out the best leads and even do the follow up. By the time you get the lead it's of the highest quality.

demolition contractor paid ads

Bullseye Targeting For Your Ideal Demolition Services

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube. You can skip the trial and error with us.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal clients ON DEMAND.

demolition contractor SEO

Client Acquisition Data Analysis

This is fancy talk for knowing your cost per lead and cost to acquire a customer from each ad channel: Google, Facebook, organic SEO and so on... Watch us lower your cost to acquire a new customer from the web using methodical data analysis based on your cost per lead and cost per customer. See it all in your dashboard we give you in plain English.

demolition contractor advertising company

Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! High quality clients want to see a solid reputation before spending the big money, am I right? So stop bidding lower prices then your competitors and increase your profitability and worth by proactively increasing 5 Star Reviews while mitigating bad reviews before they go public... We do all this for you.

demolition Contractor Marketing Services

Your Business Has A UniqueMedia Selling Proposition (USP)

Get ready to skyrocket sales to new levels based on your USP. We'll tell your unique story in a way to attract clients and set yourself apart from the competitors. You've got unique aspects to your business that your competitors don't have and cannot compete with... We'll find it and use it. Then ramp things up with Specials and Seasonal promotions that are guaranteed to yield a strong return on investment.

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