The Problem Wastewater Contractors Face

You're great at what you do. Whether it's installing septic systems, maintaining wastewater treatment solutions, or handling emergency repairs, you know how to get the job done right. But let’s be honest—getting new customers is a whole different challenge.

Homeowners and businesses don’t always understand the importance of wastewater services until they desperately need them. And when they do, they’re likely to search online for a quick solution. If your business isn’t showing up where they’re looking, you’re losing out to competitors—plain and simple.

We get it. Marketing isn’t your expertise. You’re busy running your business, managing crews, and making sure your projects stay on track. The last thing you want is to waste time and money on marketing efforts that don’t work.

That’s where digital marketing tools come in. With the right tools, you can attract more leads, turn them into paying customers, and keep your business growing—all without spending countless hours on trial-and-error marketing strategies.

In this guide, we’ll break down the 10 best digital marketing tools that every wastewater contractor should be using. These tools will help you get found online, track leads, and increase sales while keeping marketing as simple and effective as possible.

Here is The ULTIMATE Ultimate Free & Low Cost Marketing Resources Checklist https://excavationmarketingpros.com/free-marketing-resources

Why Digital Marketing Matters for Wastewater Contractors

Think about how people search for services today. When their septic system backs up or they need a new installation, they Google it. If your business isn’t appearing in search results, you’re practically invisible.

With the right digital marketing strategy, you can:
✅ Show up at the top of search results when potential customers are looking for your services.
✅ Target the right audience (homeowners, property managers, commercial businesses).
✅ Build trust with online reviews and a strong web presence.
✅ Track what’s working so you’re not wasting money on ineffective marketing.

These aren’t just nice-to-haves—they’re essential for growing your business in today’s digital world.

How the Right Tools Can Boost Your Leads and Sales

The best digital marketing tools do the heavy lifting for you. They help you:
✔ Automate customer follow-ups so you never lose a lead.
✔ Track phone calls and website visits to see what’s driving results.
✔ Improve your SEO so your business ranks higher on Google.
✔ Create targeted ads that bring in high-quality leads.

Now, let’s get into the 10 best tools that will help you grow your wastewater contracting business.

10 Best Digital Marketing Tools for Wastewater Contractors

1. Google My Business – Get Found Locally

Why You Need It: 46% of all Google searches are for local businesses. If your Google My Business (GMB) profile isn’t optimized, you’re losing local leads.

What It Does:

• Helps your business show up in local search results and Google Maps.

• Allows customers to see your contact info, reviews, and services at a glance.

• Increases trust with Google Reviews, which influence buying decisions.

Pro Tip: Keep your profile updated with photos, posts, and accurate service details.

2. Google Ads – Drive Targeted Leads

Why You Need It: Want to skip to the top of Google search results? Google Ads lets you bid on keywords like “septic tank installation near me” and appear before your competitors.

What It Does:

• Brings in high-intent leads—people actively searching for your services.

• Works fast, unlike SEO, which takes time.

• Lets you control your budget so you only pay when people click.

Pro Tip: Use negative keywords (e.g., “DIY septic repair”) to avoid wasting money on bad leads.

3. Facebook Ads – Reach Homeowners and Businesses

Why You Need It: Facebook is great for brand awareness and lead generation—especially for targeting homeowners.

What It Does:

• Lets you target specific demographics (age, location, interests).

• Works well for both lead generation ads and brand-building.

• Allows retargeting—showing ads to people who already visited your site.

Pro Tip: Run before-and-after project ads to show off your work and build trust.

4. SEMrush – Spy on Competitors and Improve SEO

Why You Need It: If you want to rank higher on Google, you need SEO tools. SEMrush helps you see what’s working for your competitors and use it to your advantage.

What It Does:

• Find high-ranking keywords for your business.

• Tracks your website’s SEO performance.

• Helps you outrank competitors by analyzing their strategies.

Pro Tip: Use SEMrush’s Local SEO tool to optimize for “near me” searches.

5. Ahrefs – Build a Strong Online Presence

Why You Need It: Ahrefs helps with link building, which improves your Google ranking.

What It Does:

• Shows you where your competitors are getting backlinks.

• Helps you find guest posting opportunities.

• Tracks your domain authority over time.

Pro Tip: Write blog posts answering common customer questions and share them online.

6. CallRail – Track Calls and Improve Conversions

Why You Need It: 60% of leads call first before hiring a contractor. CallRail tracks these calls and shows you which marketing efforts are working.

What It Does:

• Records calls for quality control.

• Tracks which ads or keywords lead to calls.

• Helps you improve customer interactions.

Pro Tip: Use call tracking to see which services get the most inquiries.

7. HubSpot – Automate and Manage Customer Relationships

Why You Need It: HubSpot automates follow-ups so you don’t lose leads.

What It Does:

• Keeps track of customer interactions.

• Automates email follow-ups for inquiries.

• Organize your customer database.

Pro Tip: Set up automated emails for appointment confirmations and service reminders.

8. Mailchimp – Stay in Touch with Clients

Why You Need It: Keeps past customers engaged so they refer you to others.

What It Does:

• Sends email newsletters and promotions.

• Helps you maintain customer relationships.

• Drives repeat business.

Pro Tip: Send seasonal reminders for maintenance services.

9. WordPress – Build a Professional Website

Why You Need It: A strong website makes your business look trustworthy and professional.

What It Does:

• Boosts your SEO rankings.

• Showcases your services and customer testimonials.

• Provides a place for customers to contact you easily.

Pro Tip: Include a clear “Call Now” button for easy inquiries.

10. Chatbots – Convert Visitors into Customers

Why You Need It: Live chat bots answer questions 24/7, so you don’t lose leads.

What It Does:

• Captures leads instantly.

• Provides instant answers to customer questions.

• Increases conversions.

Pro Tip: Use chatbots to book free estimates automatically.

Final Thoughts

These digital marketing tools take the guesswork out of lead generation. By using the right mix of tools, you can increase visibility, drive leads, and grow your wastewater contracting business—without wasting time or money.

Need help implementing these tools? Excavation Marketing Pros specializes in helping wastewater contractors get more leads and close more sales. Let’s talk!