Predictable Septic Install Demand. Built the Right Way.
What Real Excavation & Septic Operators Are Saying
"I can breathe now, it has helped the calls come in, we have all the key components in place "
"We're at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
10 Ways Septic and Excavation Contractors Can Get More Visibility Online
Why Most Septic and Excavation Contractors Struggle to Get Found Online
If you run a septic or excavation business, you have probably had this thought at some point.
“You know you do good work. You know your pricing is fair. You know you can handle the jobs. But for some reason, the phone is not ringing like it should.”
You might even see other companies in your area getting more calls, showing up higher on Google, or posting jobs on Facebook every week.
And it makes you wonder:
What are they doing that I am not?
Why am I not showing up online?
Do I need to spend more money on marketing?
At the same time, you are busy running your business.
You are managing jobs. Talking to customers. Dealing with equipment. Keeping your crew moving.
Marketing feels like something you should be doing, but you do not always have the time or a clear plan.
That creates a frustrating spot to be in.
You know there is opportunity out there, but you are not sure how to consistently tap into it.
We see this all the time at Excavation Marketing Pros.
Most contractors are not lacking effort. They are lacking visibility.
And visibility is what turns into calls, estimates, and jobs.
What “Online Visibility” Actually Means for Your Business
Online visibility is simple.
It means that when a homeowner in your area needs your services, they can find you easily.
That could happen in a few ways:
They search on Google and your company shows up
They see your reviews and trust you
They come across your business on Facebook
They land on your website and decide to call
If you are not showing up in those places, you are missing opportunities.
And the important thing to understand is this.
Visibility is not one thing. It is a combination of small systems working together.
The good news is that you do not need to do everything.
You just need to do the right things consistently.
Optimize Your Google Business Profile to Show Up for Local Searches
This is one of the most important pieces of your visibility.
When someone searches:
septic repair near me
excavation contractor in your city
Google shows local businesses first.
If your profile is not set up properly, you are not even in the game.
To improve your visibility:
Make sure your business name, phone number, and service area are correct
Add real photos from your jobs
Choose the right categories
Ask for reviews after every job
Respond to reviews
This is not a one time setup.
The more active your profile is, the more Google trusts it.
Build a Website That Clearly Explains Your Services and Service Area
A lot of contractor websites are confusing.
They might look fine, but they do not clearly explain:
What you do
Where you work
How to contact you
A good website should answer these questions right away.
For example:
Do you handle septic replacements or just pumping?
Do you install new systems?
What towns do you serve?
Homeowners are not going to dig around for answers.
If it is not clear, they leave.
Your website should make it easy for someone to say:
“This is exactly who I need. I am calling them.”
Use Google Ads to Capture High-Intent Homeowners Ready to Hire
Google Ads allows you to show up at the top of search results.
This is powerful because these homeowners are already looking.
They are not browsing. They have a problem.
Some example searches:
septic system replacement cost
excavator near me
drain field repair
If you show up at the right time, you get the call.
The key is to keep it simple:
Target the right keywords
Focus on your service area
Send people to a page that matches what they searched
When done right, this can become a steady source of leads.
Create Service Pages for Each Core Excavation and Septic Service
This is one of the most overlooked things.
Many websites have one page that lists all services.
That makes it harder for Google to understand what you do.
Instead, you should have separate pages for services like:
Septic system installation
Septic repair
Drain field replacement
Land clearing
Site prep
Each page gives you a better chance to show up when someone searches for that specific service.
It also helps the homeowner feel like you specialize in what they need.
Collect More Google Reviews to Build Trust and Rank Higher
Reviews do two things.
They help you rank higher, and they help homeowners trust you.
Think about it from their perspective.
If they see:
One company with 10 reviews
Another with 75 strong reviews
Who are they calling?
The good news is that reviews are within your control.
After every job, ask.
Keep it simple. Send them a link. Make it easy.
Over time, this builds momentum.
Post Real Job Photos and Videos to Show Proof of Your Work
Homeowners want to see real work.
Not stock photos. Not generic images.
They want to see:
Your equipment
Your crew
Your jobs in progress
Before and after results
This builds trust quickly.
You can post these on:
Your Google Business Profile
Your website
Your Facebook page
You do not need to overthink it.
Just document what you are already doing.
Use Facebook Ads to Stay Top of Mind in Your Local Area
Facebook is not about people searching.
It is about people seeing you before they need you.
You can run simple ads like:
Free septic inspection and quote this week in your area.
Or:
Having septic issues? We can take a look and give you a clear plan.
This keeps your name in front of homeowners.
So when they do need help, they remember you.
Create Simple Offers That Encourage Homeowners to Reach Out
Most contractors say:
Call us for a quote.
That is not very motivating.
Instead, give people a reason to take action.
Examples:
Free consultation
Fast turnaround on quotes
Clear pricing with no surprises
You are not discounting your work.
You are making it easier for them to start the conversation.
Set Up Fast Follow Up Systems to Capture More Jobs
This is where a lot of contractors lose jobs.
A homeowner reaches out, and:
They do not get a response quickly
They move on to the next company
Speed matters.
A simple follow up system can include:
Instant text reply after a form is submitted
Quick call back
A few follow up messages over the next few days
The company that responds first often wins.
Track What Is Working So You Can Improve Results
You do not need complicated systems.
You just need to know:
Where your leads are coming from
Which ones turn into jobs
If something is working, do more of it.
If something is not, adjust it.
Even basic tracking can give you clarity.
Common Online Marketing Mistakes Septic and Excavation Contractors Make
We see these mistakes all the time:
Trying too many things at once
Not following up with leads
Having an unclear website
Ignoring reviews
Expecting instant results
Marketing works best when it is focused and consistent.
What a Simple Visibility Strategy Looks Like for Contractors
You do not need a complicated setup.
A strong foundation can look like this:
Optimized Google Business Profile
Clear website with service pages
Google Ads for high intent searches
Facebook presence and simple ads
Review system
Basic follow up process
This covers the main ways homeowners find and choose a contractor.
How Long It Takes to Start Getting More Visibility Online
Some things work faster than others.
Google Ads can bring leads quickly
Google Business Profile builds over time
SEO takes longer but grows steadily
Facebook Ads need consistency
Most contractors start seeing traction within 30 to 90 days.
The key is to stay consistent.
Final Thoughts: Building Visibility That Turns Into Real Jobs
This is not about chasing every marketing trend.
It is about building a system that works for your business.
A system where:
People can find you
They trust you
They reach out
You win the job
At Excavation Marketing Pros, we have seen that the contractors who grow the most are not doing everything.
They are doing the right things, over and over again.
If you focus on visibility, the jobs follow.
And when the jobs become consistent, everything else in your business gets easier.
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation & Septic Company Marketing Strategies That Actually Work ⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
You Deserve The Unfair Advantage.
They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.
OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
Here2Help, LLC dba Excavation Marketing Pros™
All Rights Reserved
ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing
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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.
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