Your Complete Internet Marketing Plan

Download your Internet Marketing Plan Workbook A hands-on, fill-in-the-blanks workbook built to help excavation and septic business owners create a real marketing plan that actually gets results. Inside, you’ll define your ideal customer, clarify your message, set a monthly lead goal, and map out exactly what to do each week to stay consistent. Whether you're just starting out or ready to scale, this workbook keeps you focused, organized, and in control of your growth.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<ACCESS YOUR CHECKLIST HERE> A step-by-step guide designed specifically for excavation and septic pros who want to dominate their local market. This checklist walks you through everything—from setting up a high-converting website, optimizing your Google Business Profile, running profitable Google and Facebook ads, to generating 5-star reviews and tracking every lead. No fluff—just a proven blueprint to attract more calls, book more jobs, and grow your business online.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<CLICK HERE FOR INSTANT DOWNLOAD> This no-nonsense guide reveals how to turn your website into a lead-generating machine. Built specifically for excavation and septic businesses, it breaks down the exact layout, messaging, trust elements, and call-to-action strategies needed to convert clicks into booked jobs. From mobile responsiveness to fast loading speeds and persuasive copy—this blueprint shows you how to make your website work as hard as you do.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<GET THE GUIDE> A practical, step-by-step guide to help excavation and septic contractors rank higher on Google Maps and get found by more local customers. This checklist covers everything from setting up and optimizing your Google Business Profile to gathering reviews, posting updates, and using keywords the right way—so you show up where it matters most.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> A simple guide that walks excavation and septic contractors through the exact steps to claim and verify their Google Business Profile. Whether you’re setting it up for the first time or recovering access, this quick-start resource helps you get verified fast—so you can start showing up in local searches and attracting more qualified leads.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> At Excavation Marketing Pros, we help excavation and septic contractors build trust, showcase their work, and generate consistent leads through high-impact social media and video content. From jobsite walk-throughs and before-and-after transformations to educational videos, client testimonials, and expert tips—our proven 30-day content calendar keeps your brand visible, relatable, and top of mind with homeowners in your local area. It’s not about going viral—it’s about getting the right people to know, like, and trust you.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> Running a successful excavation or septic business requires more than just hard work—it takes systems. Our SOP Starter Kit gives contractors a plug-and-play framework to streamline field operations, improve safety, train new hires, and maintain consistency across every job. It includes ready-to-use templates and SOP outlines across core areas like excavation, septic installs, equipment maintenance, and customer service.

Inside the kit, you’ll also get a complete Septic System Installation SOP, walking your crew through every step of a standard install—from layout and trenching to inspection and customer walkthroughs.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> Know someone who needs septic or excavation work? Send them our way and get rewarded. Our referral program makes it easy—when your friend or neighbor hires us for a qualifying job, you’ll receive a $100 bonus or 10% off your next service as a thank-you. There’s no limit to how many people you can refer, and joining is simple. Just share their info and we’ll handle the rest.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> Stop guessing where your best jobs come from. Our lead tracking dashboard gives excavation and septic contractors a clear view of which marketing sources are generating real leads, booked jobs, and profitable projects. Track every call, estimate, and sale by source—whether it’s Facebook, Google, referrals, or your website. Know your cost per lead, conversion rates, and job values at a glance so you can make smarter decisions and grow your business with confidence.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> Kickstart your lead generation with our ready-to-import Google Ads campaign file—designed specifically for excavation and septic service businesses. This template includes pre-built campaigns, ad groups, and high-converting keywords for services like land clearing, septic installs, drain field replacement, and emergency repairs. Whether you're running your own ads or working with an agency, this file gives you a proven foundation to launch faster and track results more effectively.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>

<DOWNLOAD YOUR GUIDE> Plan ahead, stay booked, and promote the right services at the right time—every season. Our Seasonal Marketing Toolkit gives excavation and septic contractors everything they need to run professional, high-converting campaigns throughout the year. This white-label package includes customizable Canva template ideas for spring, summer, fall, and winter promotions, ready-to-use ad copy, and a full campaign calendar.

This is a Google Doc/sheet. (So no need to request access) If you have Gmail or Google Workspace Account just click the link to open the Google sheet and go to File > Make A Copy ... Rename it for yourself. Another option is to simply Download it by going to File > Download after you click the link and open the Google sheet. <SEE IMAGE HOW TO DOWNLOAD>