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What Other Excavation & Septic Contractors Are Saying:

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Social Media Social Media Strategies for Excavation Companies

February 09, 20233 min read

Social Media Strategies for Excavation Companies


As an excavation business, you understand the value of digging deep and laying a strong foundation. The same can be said for your online presence. In today’s world, having a strong online presence is essential to any business, and social media is one of the best ways to grow it. Let’s take a look at how excavation companies can benefit from social marketing.

social marketing for excavation companies

The Benefits of Social Media Marketing

Social media marketing provides numerous advantages that help you stand out in the crowded landscape of excavation companies. Here are just a few of them:

• Increased Brand Awareness – Use your company’s social media accounts to showcase your services and attract new customers. You can also post pictures and videos of completed projects to further boost your brand awareness.

• Improved Customer Service – Soliciting feedback from customers on social media is a great way to improve customer service. Responding quickly and professionally to customer comments will show potential customers that you care about their experience with your company.

• Increased Reach – With social media, you can reach potential customers who wouldn’t have otherwise found out about your services. You can also use targeted ads to get your message across more effectively.

• Improved Search Rankings – Studies have shown that businesses with active social media accounts tend to rank higher in search engine results pages (SERPs). This means that when someone searches for an excavation company, yours will be more likely to appear among the top results if you have an active social media presence.

How to Get Started with Social Media Marketing

If you want to start leveraging the power of social media marketing for your excavation business but don’t know where to begin, here are some tips:

• Create Accounts on Popular Platforms – Start off by creating accounts on popular platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube (if applicable). Once these accounts are created, make sure they are filled out completely with all relevant information about your business and its services/products.   • Develop a Content Strategy – Once you have set up your accounts on these platforms, decide what type of content you want to post and how often you want to post it (monthly? weekly? daily?). Make sure that this content is engaging; otherwise, people won’t pay attention or interact with it. Try posting videos or photos related to projects or stories about customers who have used your services successfully in the past.    • Monitor Your Progress – Finally, keep track of how well each post performs so that you can adjust your strategy accordingly if needed. This will help ensure that every post gets maximum impact while still staying within budget (if applicable).

CONCLUSION: Social media marketing has become essential for any type of business in today's digital age—including excavation companies! By utilizing popular platforms such as Facebook and Twitter and developing an effective content strategy focused on engagement and interaction with customers, businesses like yours can significantly increase brand awareness while improving their customer service at the same time.. With proper monitoring and strategic planning in place, businesses that invest in social media will reap the rewards over time! So don't wait - get started today!


Again, if you need some help, go to excavationmarketingpros.com/quicklinks and we've got free resources on that page for you, including the mastermind group.

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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

excavation company marketing case study


"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

excavation company leads

You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

pond leads for excavators

YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

excavation contractor SEO

Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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Excavation Marketing Pros is a Licensed trademark with serial numbers:
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Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.