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What Other Excavation & Septic Contractors Are Saying:

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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AI for Septic Contractors: What It Costs and How to Budget Smartly

AI for Septic Contractors: What It Costs and How to Budget Smartly

January 29, 20256 min read

AI for Septic Contractors: What It Costs and How to Budget Smartly


Introduction: The Cost Challenges Facing Septic Contractors

Running a septic business isn’t for the faint of heart. Every day, you juggle tight schedules, rising costs, and unpredictable challenges. Whether it’s unexpected equipment breakdowns or the constant need to find new clients, it can feel like there’s always more money going out than coming in.

You might be wondering if there’s a way to break the cycle—to make your business run smoother, cut costs, and grow your bottom line. That’s where AI (Artificial Intelligence) comes in. While it might sound complicated or expensive, AI is quickly becoming a practical tool for businesses like yours. The question is: What does it cost, and can it actually help you save money?

At Excavation Marketing Pros, we understand the tough decisions you face. That’s why we’ve created this guide to help you understand how AI works, how much it costs, and how to budget for it without breaking the bank. Let’s dive in.

What Is AI, and How Can It Help Septic Contractors?

Understanding AI in Simple Terms

AI, or Artificial Intelligence, refers to smart computer systems that can analyze data, learn patterns, and make decisions faster than humans. It’s not about replacing your crew—it’s about using tools that can make your job easier and more efficient.

Think of AI like the GPS in your truck. It helps you get where you’re going faster and with fewer wrong turns. In your septic business, AI might mean tools that help you predict maintenance needs, create accurate job quotes, or even find the best leads for new clients.

The Role of AI in Septic Services

For septic contractors, AI can assist in several key areas:

  • Optimizing how you schedule jobs.

  • Preventing expensive equipment downtime.

  • Helping you provide faster, more accurate estimates.

  • Improving customer communication through automated systems.


Key Areas Where AI Can Help Your Business

Improving Job Estimations

One of the hardest parts of running a septic business is pricing jobs accurately. Underestimate, and you lose money. Overestimate, and you risk scaring away potential clients. AI can analyze past projects, material costs, and market data to help you create estimates that are fair, accurate, and competitive.

Enhancing Customer Communication

AI chatbots can handle basic customer inquiries, like scheduling service or providing FAQs, freeing up your team to focus on more complex tasks. These tools can work 24/7, ensuring you never miss an opportunity to connect with a potential client.

Predicting Equipment Maintenance Needs

Downtime is costly. AI-powered predictive maintenance tools can monitor your equipment, spotting problems before they turn into expensive breakdowns. For example, sensors on your pump trucks or excavation tools can send alerts when parts need servicing.

Optimizing Scheduling and Project Management

AI tools can analyze your schedule and recommend the most efficient routes and job orders. This helps you reduce travel time, fuel costs, and wasted hours, ultimately allowing you to take on more jobs.


What Does AI Cost? A Breakdown for Septic Contractors

Software and Tools: Initial Investments

The cost of AI tools varies widely, depending on what you need. For basic scheduling or customer management tools, you might spend $50–$100 per month. More advanced tools, like predictive maintenance systems, can cost thousands upfront for sensors and equipment.

Training Your Team to Use AI

Even the best AI tools are useless if your team doesn’t know how to use them. Budget for training sessions or onboarding support, which might cost $500–$2,000, depending on the complexity of the tool.

Subscription Fees and Maintenance Costs

Most AI software operates on a subscription model, with monthly fees ranging from $50 to $500, depending on the features. Be sure to factor in annual maintenance costs or software updates, which can add a few hundred dollars a year.

Unexpected Costs to Watch Out For

Some tools require hardware upgrades, like sensors for your equipment or faster computers to run the software. It’s also wise to budget for troubleshooting or IT support as you integrate AI into your operations.


How AI Saves You Money Over Time

Reducing Expensive Repairs and Downtime

By catching issues early, AI tools can save you thousands in emergency repair costs. For example, predictive maintenance systems might alert you to a small pump issue before it causes a complete system failure.

Cutting Labor Costs with Automation

AI doesn’t replace your crew—it enhances their productivity. By automating repetitive tasks like scheduling or invoicing, your team can focus on higher-value work, allowing you to get more done without adding extra labor costs.

Increasing Efficiency in Customer Management

AI-powered CRM (Customer Relationship Management) tools can track leads, send follow-ups, and even automate marketing emails. This means less time spent chasing clients and more time closing deals.


How to Budget Smartly for AI in Your Septic Business

Assessing Your Current Challenges

Start by identifying your biggest pain points. Are you losing money to equipment downtime? Struggling to keep up with customer inquiries? AI is most effective when it’s solving a specific problem.

Choosing Scalable AI Solutions

You don’t have to dive in headfirst. Many AI tools offer scalable plans, so you can start small and upgrade as your business grows. Look for solutions that match your current needs but have room to expand.

Setting a Realistic Budget

AI can be an investment, but it doesn’t have to break the bank. Start with tools that deliver the highest ROI, like predictive maintenance or CRM software. Budget for both initial setup and ongoing costs.

Evaluating ROI Over Time

Once you’ve implemented AI, track the savings and benefits it delivers. Are you taking on more jobs? Reducing repair costs? Use this data to adjust your budget and decide whether to invest further.


Is AI Right for Your Septic Business?

AI isn’t for everyone—but it’s worth considering if you’re looking to reduce costs, improve efficiency, and stay competitive. The key is to start small, test the waters, and focus on tools that address your biggest challenges.

At Excavation Marketing Pros, we believe in helping businesses like yours thrive by embracing smart, practical solutions. Whether you’re ready to dive into AI or just exploring your options, we’re here to help you navigate the path forward.


Conclusion: Future-Proofing Your Septic Business with AI

The septic industry is evolving, and AI offers a way to stay ahead of the curve. While it requires an initial investment, the long-term savings and efficiency gains can make it well worth your time and money. By starting small and budgeting smartly, you can leverage AI to build a more profitable, streamlined business.

AI isn’t the future—it’s the now. Are you ready to take the first step?


AI For Septic Contractors AI benefits for septic contractors
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

excavation company marketing case study


"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

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Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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