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Best Practices for Creating Digital Ads That Attract Premium Excavation Clients

Best Practices for Creating Digital Ads That Attract Premium Excavation Clients

November 22, 20245 min read

Best Practices for Creating Digital Ads That Attract Premium Excavation Clients

Introduction: We Understand Your Challenge

Picture this: you’re running an excavation business, and while you’re great at technical work, finding premium clients feels like mining for gold. You’ve likely tried word-of-mouth or maybe even some basic online ads, but the results haven’t matched the effort. If you’re here, you’re probably wondering, “How can I make my digital ads actually work?”

We get it. The digital advertising world can feel like an overwhelming maze of algorithms, buzzwords, and constant updates. At Excavation Marketing Pros, we’ve seen these challenges firsthand. You’re not just looking for clients—you’re looking for the right clients who value your expertise and are willing to pay for quality work. Let’s dive into how to make that happen.

1. Understanding the Premium Excavation Client

To attract premium clients, you first need to know who they are and what they care about. These clients aren’t shopping for the cheapest option; they want reliability, professionalism, and a job done right the first time.

  • What They Want: A stress-free experience, clear communication, and quality results.

  • What They Fear: Unprofessionalism, delays, or projects going over budget.

By understanding their mindset, you can tailor your ads to address these concerns and position your company as the obvious choice.

2. Why Digital Ads Are Essential for Excavation Businesses

Gone are the days when a few yard signs or referrals were enough. Today’s premium clients are online, researching their options before they even pick up the phone.

  • The Shift to Online Discovery: Platforms like Google and Facebook dominate how people find local services. If you’re not advertising where your clients are looking, you’re missing out.

  • High ROI Potential: Digital ads allow you to reach the right people at the right time, often for less than traditional advertising methods.

3. Setting the Foundation: Defining Your Ad Goals

Your first step is to establish clear goals for your campaigns. Ask yourself:

  • Who is your ideal client? Homeowners with large-scale projects? Developers seeking trusted partners?

  • What services do you want to highlight? High-value offerings like site preparation, drainage solutions, or septic installations are great candidates.

By focusing on these details, you can create ads that are laser-focused on your most profitable opportunities.

4. Crafting an Irresistible Offer

Premium clients aren’t just hiring you for a service—they’re investing in peace of mind. Your ads need to reflect that by showcasing value.

  • Focus on Results: Instead of saying, “We dig foundations,” say, “We ensure your foundation is stable, durable, and built to last.”

  • Use Guarantees: Offers like “On-time project completion, or your money back” can set you apart.

Example: Imagine an ad headline like, “Turnkey Excavation Services for Your Dream Home—Guaranteed!” That speaks directly to the client’s goals and concerns.

5. Choosing the Right Platforms for Your Digital Ads

Different platforms serve different purposes. Here’s where to focus:

  • Facebook: Ideal for raising awareness and building trust. Use it to share before-and-after photos or testimonials.

  • Google Ads: Perfect for capturing intent. When someone searches “excavation companies near me,” a well-targeted ad can put you at the top of their list.

  • Instagram: Great for showcasing visual work like landscaping or grading projects.

6. Building Ads That Speak Directly to Premium Clients

The best ads feel personal, like you’re talking directly to the person on the other side of the screen.

  • Headlines That Grab Attention: Use phrases like “Ready to Build? Partner with Experts You Can Trust.”

  • Visuals That Stand Out: Include high-quality images of completed projects or a professional team in action.

  • Calls-to-Action (CTAs): Encourage specific actions like “Schedule Your Free Consultation Today” or “Get a Custom Quote in 24 Hours.”

7. Leveraging Social Proof and Testimonials

Premium clients trust companies with a track record of success. That’s why social proof is crucial.

  • Highlight Reviews: Share quotes from satisfied customers who praise your professionalism and reliability.

  • Showcase Case Studies: Detail a successful project, including the challenges you overcame and the results you delivered.

Example: “After John’s property experienced severe drainage issues, we installed a custom solution within budget and ahead of schedule. Here’s what he had to say: ‘I couldn’t be happier!’”

8. Ad Targeting: Reaching the Right People at the Right Time

Even the best ad won’t work if it’s shown to the wrong audience.

  • Geo-Targeting: Focus on local neighborhoods, communities, or areas where premium clients live.

  • Audience Insights: Use demographic data to target homeowners, contractors, or developers in specific age and income brackets.

9. Measuring and Optimizing Your Campaigns

Digital advertising isn’t “set it and forget it.” Regular monitoring and adjustments are key.

  • Track Key Metrics: Click-through rates (CTR), cost per lead (CPL), and return on ad spend (ROAS) are crucial indicators of success.

  • A/B Testing: Experiment with different headlines, visuals, and CTAs to see what resonates most.

10. Common Pitfalls to Avoid

To make the most of your investment, steer clear of these common mistakes:

  • Overspending Without Clear Goals: Always tie your campaigns to specific objectives.

  • Ignoring Mobile Users: Ensure your ads and landing pages are mobile-friendly.

  • Neglecting Follow-Up: Don’t let potential clients slip through the cracks—use email or phone outreach to nurture leads.

Conclusion: The Path to Premium Excavation Clients

Creating digital ads that attract premium excavation clients isn’t about flashy gimmicks or spending a fortune. It’s about understanding your audience, crafting a message that speaks to their needs, and delivering value at every stage.

At Excavation Marketing Pros, we believe in customizing strategies to fit the unique needs of businesses like yours. By following the best practices outlined here, you’ll not only reach more clients—you’ll reach the right ones.

Ready to take your excavation business to the next level? Start building your digital ad strategy today, and watch your business grow.


Digital ads for excavation and septic businessesAttract premium excavation and septic clients
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

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"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation Company Marketing Strategies & Systems⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

marketing plan for excavation companies

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

excavation contractor SEO

Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.