We Help Septic & Excavation Contractors Generate More High-Value Jobs.

Through paid ads, local SEO, automation, and proven follow-up systems that consistently generate qualified opportunities.

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What Real Excavation & Septic Operators Say After Running the Numbers

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Turn Waste Into Profit podcast episode featuring Micah Tysver and mobile concrete crushing equipment

Stop Hauling Your Profit Away: How Excavation Contractors Can Turn Concrete Rubble Into Margin

September 01, 2026

You can have good crews, capable operators, reliable equipment, and a full slate of demolition or site-work projects - and still let profit leave the jobsite every time a truck hauls concrete rubble away.

That was the central lesson in Scott Andreasen's conversation with Micah Tysver, founder of Crush Mode Aggregate Solutions, on The Excavation & Septic Profits Podcast. For an established excavation contractor, the question is not simply whether to buy a crusher. The real question is whether the material leaving your sites is actually waste, or an asset you have not yet built a system to capture.

The Material You Call Waste May Be a Margin Problem

On a demolition project, road removal, or heavy site-work job, the normal pattern can become expensive without anyone noticing it. Concrete and asphalt rubble are loaded out. Trucks haul it away. Disposal fees get paid. Then, when the job needs road base, backfill, or sub-base, fresh aggregate is purchased and hauled back in.

That process creates three separate costs: outbound trucking, disposal, and replacement material. Micah's point was simple: when the project volume and operating process support it, crushing that material onsite can cut trucking and material costs while creating a usable product for the same job or a future one. The material has not changed. What changes is whether the contractor has a plan to process it instead of paying to get rid of it.

“They’re sending it to someone else’s yard. They’re crushing it. They’re selling it. … They’re looking at it as garbage. It’s waste.”
- Micah Tysver, Crush Mode Aggregate Solutions
Excavation professionals reviewing production data beside a crushing and screening operation

When Does Onsite Crushing Start Making Financial Sense?

There is no honest one-size-fits-all answer. Owning equipment is not automatically a smart move just because crushing looks profitable on one project. The decision starts with volume, frequency, material type, labor, yard space, transportation costs, local aggregate pricing, and the contractor’s real ability to operate the process well.

Micah offered a useful operating guideline from the crushing side of the business. If a contractor handles crushing work only once or twice a year, or uses the equipment for only a month or two, renting may make more sense. Ownership becomes more compelling when crushing and processing represent a meaningful and recurring part of the operation, particularly when it is approaching half of the work being done.

Business condition Likely first move What to measure before deciding
Occasional concrete or asphalt processing Rent or outsource crushing Project frequency, haul/disposal cost, rental expense, and material replacement cost
Recurring demolition or roadway work with usable material Evaluate a repeatable onsite crushing process Monthly tons, production cost per ton, material resale or reuse value, and operator availability
High-volume, consistent material flow Evaluate ownership and a dedicated production system Throughput, margin by product, screen capacity, maintenance, labor, and equipment support

In the interview, Micah shared an illustrative margin conversation contractors often overlook. If a company can process material for roughly $7 to $8 per ton and the finished product has a local sale value of $15 or more per ton, the opportunity is worth investigating. That is not a promise of profit. It is a reason to calculate the actual economics of your own jobs instead of assuming hauling away is the easiest answer.

Busy Crews Do Not Automatically Produce Profitable Tons

Excavation business owners know what a busy day looks like. Trucks are moving. Operators are working. Machines are running. But activity is not the same as production, and production is not the same as margin.

Micah’s recommendation is to put a real number on output and compare it against a real number on cost. In crushing, that means measuring tons produced and calculating the true cost per ton delivered to the ground. If it costs more to make the material than it costs to buy an equivalent product locally, the owner has an operations problem to solve or a decision to make about whether the process belongs in the business.

That mindset matters beyond aggregate processing. Established excavation contractors who want bigger-ticket jobs and more predictable margins need to know where crews lose time, where trucking erodes profitability, which jobs create reusable material, and which equipment is actually producing a return. A dashboard does not need to be complicated. It needs to answer whether the work is earning the margin the estimate assumed.

Do Not Buy a Bigger Crusher Before You Find the Bottleneck

One of the strongest lessons from the conversation is that more equipment is not always the answer. In aggregate operations, Micah often sees owners assume they need a larger crusher to get more volume. The constraint may actually sit farther down the line in screening, material separation, plant feed, or the way operators prepare the material before it enters the system.

That is a lesson every excavation contractor can use. Before making a large capital purchase, diagnose the process. Look at how material is fed, what is contaminating the flow, what product is required at the end, where equipment waits, and which stage is limiting production. A larger machine cannot solve a weak handoff or untrained operator.

Training is part of the investment. Micah described time spent in the field with customers, helping operators learn what to feed into a plant, what not to feed into it, and what to watch and listen for. Modern crushing equipment has become more intelligent, with sensors, cameras, chamber-level alerts, and diagnostic codes. Yet technology works best when the team operating it understands the process behind it.

The Best Equipment Partner Is Still There After the Invoice

When evaluating a dealer or equipment partner, price matters. Support matters more than many contractors realize. A machine that sits waiting for parts, technicians, or knowledgeable assistance can quickly turn an attractive equipment payment into an expensive interruption.

Micah’s standard is straightforward: will the dealer answer the phone, provide parts, send support, and help the contractor succeed once the equipment is on site? A supplier who only drops off equipment and sends an invoice may win one transaction. The partners who create long-term value help the contractor run a better operation.

Build a More Valuable Excavation Business, Not Just a Busier One

The excavation companies that grow from a solid local operation into a more diversified, higher-margin business do not rely on random moves. They review the material flowing through their projects. They measure cost per ton. They identify bottlenecks. They decide when rental makes more sense than ownership. And when an opportunity is real, they build the training and support system to execute it well.

To learn more about crushing, screening, recycled aggregate, and operational support for contractors, visit Crush Mode Aggregate Solutions or connect with Micah Tysver on LinkedIn.

Want Better Jobs and a More Predictable Pipeline?

Operational discipline protects margin once work is in the door. A reliable marketing system helps make sure the right work keeps coming in. If you run an established excavation or septic business and want better-qualified calls, stronger local visibility, cleaner lead intake, and trackable ROI instead of random leads, send us a message today to find out how Excavation Marketing Pros can help you build a system that supports real growth.

excavation contractor marketingconcrete recyclingonsite crushingconstruction profitabilityaggregate processingMicah TysverCrush Mode Aggregate Solutions
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

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"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

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Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647

Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

BEST KNOWN FOR: Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Septic Business Growth, Excavation Business Growth, Demolition Leads, Construction leads, Landscape Construction leads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.