Septic & Excavation Contractors: We Help You Grow By Getting You The Right Jobs & Recruiting The Right People To Do Those Jobs.

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What Real Excavation & Septic Operators Say After Running the Numbers

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Carl Preusser and Scott Andreasen, Septic Design Just Got Faster: Landplan.io

Faster Septic Design and Clearer Estimates with Carl Preusser of Landplan.io

November 04, 2026

Faster Septic Design and Clearer Estimates with Carl Preusser of Landplan.io

A homeowner asks for a septic estimate. Before you can give a useful answer, you need to understand the property, the soil, the system options and what the work could involve. For excavation and septic contractors, that planning time matters, especially when you are competing for a job you have not won yet.

Carl Preusser, CEO and cofounder of Landplan.io, joined Scott Andreasen to discuss a practical way to tackle that bottleneck. His browser-based septic design and land-planning software brings property information, drawing tools, calculations and estimates into one workflow. The goal is to help experienced people move from scattered information to a clearer plan.

This is not a story about software replacing a designer, skipping fieldwork or approving its own plans. It is a conversation about making the preparation more efficient while keeping professional judgment where it belongs. For contractors, the opportunity is a better starting point for site visits, more specific proposals and a clearer explanation of the work ahead.

Built Around the Work Septic Contractors Actually Do

Carl's background helps explain the approach. He began working as a health inspector in Northeast Ohio in 2006, started doing septic designs around 2009 and moved into design full time around 2017. The software he developed for his own work, originally called New Septic, evolved into Landplan.io.

In the interview, he describes a familiar contractor problem: you may need to show a homeowner what could work before you have a signed contract. That preliminary effort has value, but it still takes time. Bringing the drawing and planning process together is intended to make that early legwork more practical.

The distinction is important. A preliminary layout can support a conversation about the project. It is not the same as a verified, approved design. Keeping that distinction clear protects both your estimating process and the customer's expectations.

Start With Property Data, Then Verify the Site

Landplan lets a user begin with an address, parcel ID, coordinates or a phone's GPS location. Carl demonstrated how a project pulls together available parcel information, aerial imagery and elevation contours. Other available layers can help identify planning concerns such as floodplains, wetlands or nearby sewer infrastructure.

That gives a contractor context before arriving on site. You can consider where a system might fit, how the terrain affects the layout and whether the homeowner's plans for a pool or other improvements need discussion. Instead of treating every visit as a blank slate, you have a starting point to investigate.

But a detailed map does not make the underlying records more accurate. Carl describes a hierarchy of accuracy: begin with available geographic information, then improve the plan with survey information, soil evaluation and field measurements.

“It does not replace a boundary survey or actual survey data.”

That is Carl's warning, not a footnote. County parcel records can differ from surveyed boundaries. Soil survey information is not a substitute for the site-specific soil evaluation required for a project. Terrain and property conditions may also have changed since the available data was collected. If a layout depends on a precise property line or elevation, verify it rather than relying on the screen.

Turn a Layout Into a More Complete Plan

During the demonstration, Carl walked through placing a building, a sewer line, tanks and a mound system. The software includes a treatment train tool for arranging a series of tanks, with reusable combinations that can be drawn to scale.

The product information matters beyond the picture. Carl showed tank dimensions and volume information, along with pump selection and dosing calculations. Reports can bring together the map, cross-sections, a hydraulic profile, calculations, construction notes and a materials estimate.

For a contractor, those connected details can make the handoff between planning and installation clearer. They also give a reviewer more than a generic sketch. However, the user still needs to check the inputs, the selected equipment and the output. A calculation based on an incorrect elevation or unsuitable product is not made reliable by a polished report.

Carl also made clear that system selection still involves human decisions. An experienced installer or designer considers the site, the soil findings and applicable requirements. The tool supports that judgment rather than assuming responsibility for it.

What Carl's Time Example Actually Means

Carl uses the software in his own septic design work. He estimates that he can draft a plan in roughly 15 minutes, while his total time, including drive time and fieldwork, is usually about an hour and a half at most on the plans he described.

Those are Carl's personal estimates from an established workflow, not a promised result for every contractor or property. They do not mean a complete site evaluation, professional review and permit approval happen in 15 minutes. Project complexity, data quality and local requirements still affect the work.

The useful takeaway is to separate drafting time from the whole job. If you evaluate a planning tool, consider the time spent gathering information, verifying the site, preparing the plan and making revisions. Faster drawing can help without eliminating those other responsibilities.

Clearer Estimates Need Your Own Pricing

Landplan's estimate tools connect the drawn components with materials information and allow labor to be added. Carl also explained that users can maintain their own price book, with their pricing reflected on their designs.

That is a meaningful distinction because the demonstration did not show live distributor inventory or real-time supplier pricing. Product selections came from Landplan's own database, and Carl said distributor integration remained a gap they wanted to close.

“There is a disconnect between us and distributors right now.”

For contractors, a database price is a starting point, not a current supplier quote. Confirm product availability and actual costs before treating an estimate as a firm proposal. Keep your price book current and account for the labor and site conditions relevant to your business.

A plan can also make the customer conversation more specific. Showing where components may go and how the layout relates to a future pool is more informative than a single unexplained number. Describe what is preliminary and what still depends on verification so clarity does not become an unintended promise.

AI Helps, but It Does Not Approve the Work

Carl draws a distinction between AI and traditional software automation. He described using AI to help track regulation changes and update planning configurations, as well as to write scripts and refine interfaces. The design workflow itself uses the program's tools, calculations and configured rules, not an autonomous AI agent taking a project from request to approval.

Requirements vary by jurisdiction, including who may prepare or submit a design and when licensed professional involvement is required. Contractors must confirm current state and local rules, required evaluations and the permitting process with the applicable authority. Software settings and automated checks do not guarantee compliance or replace required review.

Make the Next Customer Conversation More Useful

One of Carl's clearest goals is preparation: “That's the goal, is to make every site visit really matter.” Better preliminary information can help you arrive with focused questions, then strengthen the plan with what you actually find on the property.

To explore the software or ask about a demonstration, visit Landplan.io or contact Carl Preusser at carl@landplan.io.

Better planning is one part of building a stronger business. Reaching the right homeowners and explaining your value matter too. Send us a message today to find out how Excavation Marketing Pros can help excavation and septic contractors market their businesses. Schedule a conversation with EMP.

septic designseptic contractorsexcavation contractorsseptic estimatesseptic design softwareland planningLandplan.ioCarl Preusseronsite wastewater
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

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"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

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THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

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Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

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Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647

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BEST KNOWN FOR: Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Septic Business Growth, Excavation Business Growth, Demolition Leads, Construction leads, Landscape Construction leads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.