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What Other Excavation & Septic Contractors Are Saying:

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"We're definitely busier, at the point of picking and choosing the jobs we want."

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The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Is Your Excavation Pricing Bleeding Profit?

Is Your Excavation Pricing Bleeding Profit?

July 03, 20256 min read

Here’s the Summer Strategy to Fix It

If you’re like most excavation contractors we talk to, you’ve probably had that moment lately where you step back, wipe the sweat off your brow, and think:

“Why am I working so hard, but my bank account doesn’t show it?”

We get it. You’re not alone. Summer 2025 has made pricing feel like a gamble. You quote a job, think you’re in the clear, and then—boom. Fuel prices go up. Your supplier adds a delivery fee. A rock the size of a small car shows up right where you were planning to dig.

At Excavation Marketing Pros, we’re not a huge firm, but we work with excavation and septic contractors every day. And we’re obsessed with helping you price your work right—so you can protect your profit, win the right jobs, and keep your crews busy without feeling like you’re losing money on every bid.

It’s about sharing what’s working right now so you can stop the profit bleed and grow stronger this summer.

Why Excavation Pricing Feels Like a Gamble Right Now

Let’s call out the elephant in the room. Pricing excavation jobs in summer 2025 feels harder than ever.

Fuel costs keep jumping — One week diesel is $3.50 a gallon. Next, it’s $4.10. That’s real money when you’re running machines and hauling equipment.

Suppliers are charging more — Materials, pipe, gravel, septic tanks, delivery fees — everything seems to cost more this summer.

Jobs are taking longer — Heat slows down your crew. Equipment overheats. Sites are drier, dustier, and harder on your machines.

Customers compare you to the lowest bidder — And you know that low bidder probably isn’t pricing for the real costs.

All of this makes it easy to underprice — without even realizing it — because you’re trying to stay competitive. But when you do, you’re working hard for little to no profit.

The Real Reasons Contractors Bleed Profit in Summer

Most excavation contractors we work with aren’t losing money because they don’t know what they’re doing. They’re losing money because they’re stuck in habits that no longer work in today’s market.

Here’s what we see:

Bidding based on last year’s costs — But your costs aren’t what they were last year. Not even close.

Not pricing for the “hidden extras” — Machine wear. Fuel spikes. Added travel time. Rental fees for that extra piece of equipment.

Giving away work to win the job — A little extra grading. Moving a few boulders. Fixing a drainage issue “while we’re here.” It adds up.

Not adjusting bids often enough — Summer prices move fast. If you’re quoting the same way all season, you’re probably undercharging.


Hidden Summer Costs That Sneak Up On You

Let’s break this down with some real examples. Here’s where contractors are seeing their profit leak this summer:

 Fuel price hikes — A 60-cent increase per gallon on a 100-gallon job = $60 gone. Do five of those in a week, and that’s $300 out of your pocket.

 Higher material delivery fees — Your supplier is busier, too. They’re charging more to drop off what you need.

 Equipment wear and tear — Dry, dusty conditions = filters clog faster. Heat = more downtime for machine cool-downs.

 Slow crews — It’s not their fault. When it’s 95 degrees, everyone slows down. That eight-hour job can stretch to ten or twelve.

 Unplanned rental costs — Hit rock? Need a breaker? That’s a cost that needs to be covered.


The Summer 2025 Excavation Pricing Strategy That Works

So, how do you stop the bleed? How do you price so you’re fair to your client—but not working for free?

Here’s the strategy we help contractors use.

1️⃣ Know Your Real Costs First

Don’t guess. Before you bid, figure out:

  • Fuel cost for the job (including hauling machines)

  • Equipment wear (filters, tires, oil — yes, these add up)

  • Labor (including time lost to heat)

  • Rentals (if the job might need one)

  • Delivery charges for materials

Write it down. If you don’t, you’re guessing — and guesses don’t protect profit.


2️⃣ Add a Smart Summer Buffer

At Excavation Marketing Pros, we tell our clients:
Add
10-15% buffer on summer bids for:

  • Fuel spikes

  • Supplier fees

  • Slowdowns

  • Unplanned minor extras

That’s not padding — that’s protection. It keeps you from losing money on a job because of something out of your control.


3️⃣ Be Upfront About Scope and Extras

Don’t be afraid to spell out what your price includes — and what it doesn’t.

You can say:
“This bid covers excavation of 1,200 sq ft, up to X ft depth, and removal of debris. If rock is hit or extra grading is requested, that would be additional.”

That way, you’re not the bad guy when you need to charge for extras. You’re just being clear.


4️⃣ Update Pricing Every Week

Summer prices move. If you’re quoting off numbers you pulled three weeks ago, you’re probably behind.

Review your costs every 7-10 days.
Adjust your bid sheet or calculator.
Talk to your suppliers weekly.

The best contractors we work with win jobs and protect profit by staying on top of costs — not just guessing what’s fair.


How to Raise Your Price Without Losing the Job

Here’s what most contractors fear:

“If I price it higher, the homeowner will go with the cheaper guy.”

But here’s the truth:
Homeowners want value, not just the lowest price.

👉 Show your value: Explain your price covers the real cost to do the job right, safely, and on schedule.

👉 Give options: Offer ways to adjust the scope if they need to hit a budget (e.g., skip that extra grading for now).

👉 Be confident: If your price is fair and covers the real work, stand by it. People trust pros who know their value.


Simple Tools to Help You Price Right

You don’t need fancy software. Just keep it simple and consistent.

Fuel apps (like GasBuddy) — Track local fuel price trends.

Supplier check-ins — Call once a week and ask: “What’s changed on materials or delivery fees?”

Cost tracker sheet — Even a basic spreadsheet that lists fuel, materials, rental costs keeps you sharp.

Job notes — Write down any unexpected costs on every job. Use that info to price the next one smarter.


When to Hold Firm, When to Negotiate

👉 Hold firm when:

  • You’ve explained your pricing clearly.

  • The client is asking for more without wanting to pay more.

  • The job has risks you priced for (bad access, tricky dig, rocky soil).

👉 Negotiate smart when:

  • The client is willing to change scope.

  • You can shift timing to help their budget (e.g., a discount for a flexible schedule).


Final Thoughts: Stop the Bleed, Build the Profit

Summer 2025 is tough — but you can protect your pricing.

Know your costs.
Price for the real world.
Communicate clearly.
Adjust often.

You’ll do more than stop the profit bleed — you’ll build a business that lasts.

At Excavation Marketing Pros, this is what we help contractors do every day. No gimmicks. No fluff. Just strategies that work.

👉 If you’re ready to tighten up your pricing and grow stronger this summer, let’s chat. We’re here to help.


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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

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"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

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THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

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Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

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Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

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Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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