"They can copy your name & logo but not your results."
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What Other Excavation & Septic Contractors Are Saying:
"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."
"We're definitely busier, at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
Seasonal Marketing Strategies for Septic & Excavation Businesses
Why Seasonal Marketing Matters for Your Septic & Excavation Business
If you own a septic or excavation business, you know that demand isn’t the same year-round. There are busy months where calls flood in, and then there are slow periods where you’re left wondering where the leads went. This ebb and flow can make it difficult to plan ahead, keep cash flow steady, and maximize your marketing budget.
We get it. You don’t want to waste money on marketing that doesn’t work. But what if you could adjust your strategy based on the season? At Excavation Marketing Pros, we specialize in helping businesses like yours attract leads when they need them most. This guide will break down exactly how to adjust your marketing approach throughout the year so your business stays busy, no matter the season.
Here is our 2025 Internet Marketing Plan For Excavation Businesses And Septic Contractors
Spring Marketing Strategies: Preparing for the Busy Season
Targeting Homeowners Planning Spring Projects
Spring is when homeowners start tackling major projects, from septic inspections to land clearing. This is the perfect time to ramp up your marketing efforts.
Run targeted Google Ads for keywords like “septic inspection near me” or “excavation services for spring construction.”
Update your website content with spring-related services to match customer search trends.
Launch a spring maintenance campaign via email and social media to remind past customers to schedule their service.
SEO Strategies for Seasonal Searches
Your website should reflect the services in demand during spring.
Optimize pages with seasonal keywords like “spring septic maintenance” or “best time for excavation.”
Post fresh blog content on topics like “Why Spring is the Best Time for Septic Inspections.”
Ensure your Google Business Profile is updated with new photos and spring promotions.
Leveraging Social Media & Content Marketing
Spring is when people are more active online, looking for service providers.
Post before-and-after pictures of excavation projects from previous springs.
Share homeowner tips on septic care after winter.
Run limited-time Facebook promotions to encourage early bookings.
Summer Strategies: Maximizing Peak Demand
Running Seasonal Promotions & Discounts
Summer is often the busiest season for septic and excavation businesses. Make sure you're capturing as many leads as possible.
Offer time-sensitive discounts (e.g., “Book in June, Get $100 Off Your Septic Pumping”).
Bundle services (e.g., excavation + septic install) for larger projects.
Use urgency-driven ad copy like “Summer is Here – Book Before Slots Fill Up!”
Using Paid Ads to Capture High-Intent Customers
Since summer brings an influx of construction and home improvement projects, Google Ads and Facebook Ads can be a game-changer.
Target homeowners searching for excavation, septic pumping, and land clearing.
Use geo targeting to focus on specific service areas.
Run retargeting ads for people who visited your site but didn’t book.
Community Engagement & Sponsorships
Many local events take place in summer—sponsoring or attending them builds brand trust.
Sponsor local fairs, sports teams, or community events.
Set up an informational booth to educate homeowners about septic maintenance.
Partner with contractors who may need excavation work.
Fall Marketing: Closing Out Strong Before Winter
Promoting Preventative Maintenance Services
As colder months approach, many homeowners want to prepare their septic systems for winter.
Run a “Winter-Ready Septic” campaign to encourage maintenance services.
Educate customers on why fall is the best time for septic pumping before the ground freezes.
Use email reminders to past customers about scheduling fall inspections.
Targeting Commercial & Contractor Clients for Large Projects
While homeowners slow down on projects, contractors may still be in full swing.
Adjust ad targeting to focus on commercial clients who need excavation work.
Offer bulk service deals for larger-scale construction projects.
Create case studies showcasing successful excavation jobs to attract high-paying contracts.
Gathering & Showcasing Customer Testimonials
Fall is a great time to strengthen your online reputation.
Request reviews from summer clients while their experience is fresh.
Post customer success stories and video testimonials on your website and social media.
Highlight positive feedback in marketing materials.
Winter Strategies: Keeping Leads Coming During the Slow Season
Investing in Long-Term SEO & Brand Awareness
Winter is typically the slowest time for septic and excavation businesses, making it the perfect time to focus on long-term marketing.
Work on SEO to improve rankings for high-value keywords.
Publish educational blog posts that position your business as an industry leader.
Update and improve website pages based on performance data from the year.
Running Retargeting Ads to Stay Top of Mind
Even if people aren’t ready to book now, they will be in the spring.
Use retargeting ads to stay visible to past website visitors.
Promote off-season discounts for early bookings.
Stay active on social media so your business remains in people’s minds.
Preparing for the Next Year’s Marketing Strategy
Use the slower months to plan for next year’s success.
Analyze data from the past year to see what worked and what didn’t.
Adjust your marketing budget based on seasonal performance.
Set goals for the new year’s advertising, SEO, and lead generation strategies.
Year-Round Marketing Essentials: Consistency is Key
Keeping Google Business Profile & Reviews Up to Date
Your Google Business Profile should always be fresh and accurate.
Regularly update hours, photos, and promotions.
Respond to reviews and engage with customers online.
Ensure your contact information is consistent across all directories.
Tracking & Adjusting Strategies Based on Performance
Data-driven marketing always wins.
Use Google Analytics to track website traffic and conversions.
Monitor which ads generate the most leads.
Adjust spending and strategies based on real performance data.
The Power of Email Marketing to Maintain Customer Relationships
Stay in touch with past customers.
Send seasonal maintenance reminders.
Offer loyalty discounts for repeat services.
Share valuable tips and updates to keep your audience engaged.
Conclusion: Creating a Seasonal Marketing Plan That Works for You
Marketing for septic and excavation businesses isn’t one-size-fits-all. Adjusting your strategy based on seasonal demand keeps your lead pipeline full year-round. If you need help building a customized marketing plan that works, Excavation Marketing Pros is here to help. Let’s get your business in front of the right customers—no matter the season.
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation & Septic Company Marketing Strategies That Actually Work ⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
You Deserve The Unfair Advantage.
They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.
OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
Here2Help, LLC dba Excavation Marketing Pros™
All Rights Reserved
ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing
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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.
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