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What Other Excavation & Septic Contractors Are Saying:

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

Excavation Contractor Marketing
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Streamline Your Business with AI: Solving the Top 5 Challenges for Contractors

Streamline Your Business with AI: Solving the Top 5 Challenges for Contractors

February 06, 20255 min read

The Big Problem: Why Running a Contracting Business Feels Like a Constant Fire Drill

Running a contracting business isn’t for the faint of heart. You wake up every morning with a to-do list longer than a pipeline trench, only to watch it grow as unexpected problems hit—equipment breakdowns, delays, miscommunications, and no-show workers.

Some days, it feels like you’re more of a firefighter than a contractor, constantly putting out one issue just for another to pop up. And let’s not forget the paperwork—estimates, invoices, permits—piling up faster than dirt at a dig site.

Meanwhile, competition is getting fiercer. Clients expect faster responses, transparent pricing, and flawless execution. If you don’t keep up, you risk losing jobs to someone who does.

Here’s the hard truth: the old way of doing business isn’t cutting it anymore.
The good news? AI (artificial intelligence) isn’t just for tech companies—it’s becoming a game-changer for contractors who want to work smarter, not harder.

Below, we’ll cover five of the biggest challenges contractors face—and how AI can solve them.

Challenge #1: Wasted Time on Manual Tasks

The Problem:

How many hours a week do you spend on paperwork, scheduling, or following up with clients?
If you’re like most contractors,
admin work eats up 10-15 hours a week—time you could be using to grow your business.

Manually sending invoices, creating estimates, and scheduling crews doesn’t just drain your time—it slows down your entire operation.

The AI Solution:

AI-powered automation tools can handle the repetitive, time-consuming tasks that eat into your day.

🔹 Automated Scheduling & Job Management – AI scheduling software (like Jobber or Buildertrend) can assign jobs, update your team, and even notify clients automatically.
🔹
Smart Invoicing & Payment Reminders – AI-driven platforms can create, send, and follow up on invoices without you lifting a finger.
🔹
AI Chatbots & Virtual Assistants – Chatbots can answer customer inquiries, book jobs, and send reminders—even when you're on the jobsite.

Time Saved? Contractors using AI-driven automation report cutting admin work by up to 50%.

Challenge #2: Inconsistent Lead Flow and Unpredictable Revenue

The Problem:

If you’re relying on word-of-mouth or random Facebook ads to bring in jobs, your revenue is unpredictable. One month, you’re swamped. The next, your phone barely rings.

Leads dry up when marketing isn’t consistent—but who has time to chase leads when you’re already buried in work?

The AI Solution:

AI-powered marketing can generate leads automatically and help you follow up faster to book more jobs.

🔹 AI Lead Scoring & Follow-Ups – AI can rank leads based on how likely they are to book and automatically send follow-up messages so no potential job slips through the cracks.
🔹
AI-Powered Google & Facebook Ads – AI tools analyze what’s working and adjust your ads in real time, so you spend less money and get better leads.
🔹 AI Chatbots for Instant Replies – When a potential customer sends a message at 8 PM, an AI chatbot responds instantly instead of you losing the lead overnight.

🏗️ Real Results? Contractors using AI-driven follow-ups increase their booked jobs by 30-40%.

Challenge #3: Labor Shortages and Employee Productivity

The Problem:

Finding skilled workers is harder than ever. And when you finally hire someone, training them takes weeks, and you’re never sure how productive they’ll be.

Labor shortages mean you either work with an understaffed crew or take on less work. Neither option is great.

The AI Solution:

AI doesn’t replace workers—it helps them work smarter and makes it easier to train new hires quickly.

🔹 AI Training Tools & Onboarding – AI-powered training apps can teach new hires on-site, step-by-step, reducing training time by up to 60%.
🔹
Smart Jobsite Monitoring – AI-powered cameras and wearables can track worker efficiency and safety in real time.
🔹
AI-Powered Equipment Management – AI helps predict when machinery needs maintenance to avoid breakdowns.

👷‍♂️ End Result? With AI, contractors can train workers faster and get more done with smaller teams.

Challenge #4: Jobsite Delays and Cost Overruns

The Problem:

Unexpected delays destroy budgets. One rainstorm, supply chain issue, or miscommunication can push a job back weeks and cost you thousands.

The AI Solution:

AI-powered project management tools can predict delays before they happen and keep projects on track.

🔹 AI Weather Prediction & Risk Analysis – AI can forecast jobsite conditions and adjust schedules to avoid costly downtime.
🔹 Automated Material Tracking – AI tools track inventory and reorder materials before you run out mid-project.
🔹 AI-Powered Jobsite Monitoring – AI cameras monitor progress in real-time and alert you to problems before they snowball.

💰 Financial Impact? AI-powered project tracking reduces cost overruns by 20-30% on average.

Challenge #5: Lack of Visibility into Business Performance

The Problem:

Most contractors are buried in data but don’t have time to analyze it.
Where are you losing money? Which jobs are the most profitable? If you don’t know,
you’re flying blind.

The AI Solution:

AI-powered analytics tools break down your data into simple insights so you can make better business decisions.

🔹 AI Dashboards & Reports – See which jobs are most profitable and which ones waste time—all in one place.
🔹
AI-Powered Pricing Estimates – AI analyzes past projects to predict the true cost of a job, so you stop underbidding.
🔹
Predictive Financial Insights – AI tools can forecast cash flow, helping you avoid financial surprises.

📈 Bottom Line? Contractors using AI analytics increase profits by up to 25% by identifying inefficiencies.

AI Isn’t the Future—It’s the Present: How to Get Started Now

If you’re worried AI is “too advanced” or “too expensive,” it’s not. Many AI tools are simple, affordable, and easy to integrate into your existing workflows.

🚀 Getting Started with AI:
Start small – Use AI for scheduling or invoicing first.
Test AI-powered marketing – Automate follow-ups and run smarter ads.
Use AI analytics – See exactly where you’re losing money and fix it fast.

AI isn’t here to replace contractors—it’s here to help you work faster, get more jobs, and make more money.

Final Thoughts

If you’re tired of the daily chaos and want to streamline your business, AI is the most powerful tool you’re not using yet.

At Excavation Marketing Pros, we help contractors stay ahead of the game with AI-powered marketing and automation strategies. Want to learn more? Let’s talk.


AI for ContractorsConstruction AutomationSmart Jobsite Tech
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

excavation company marketing case study


"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

excavation company leads

You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

pond leads for excavators

YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

excavation contractor SEO

Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

excavation contractor advertising company

Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.