Why Your Marketing Feels Invisible

You’ve poured years into building your septic or excavation business. You’ve got the experience, the equipment, and a crew that knows how to get the job done right. But there’s just one problem—most homeowners and contractors in your area don’t even know you exist.

It’s frustrating, isn’t it? You rely on word of mouth, but referrals are unpredictable. You’ve tried ads, maybe even a website, but leads are hit or miss. Meanwhile, a competitor with half your skill is getting more calls just because they show up everywhere online. You might be wondering: “What am I missing?”

The answer is video marketing. Video isn’t just a trend—it’s a powerful tool that builds trust, educates potential customers, and helps your business stand out in a crowded market. And the best part? You don’t need a Hollywood budget to make it work.

Let’s dive into why video marketing is a game-changer for septic and excavation companies like yours.

Why Video Marketing Works for Septic & Excavation Businesses

1. Builds Trust Before They Call You

When homeowners need septic or excavation services, they don’t just hire the first company they find. They need to trust you first. A well-made video showcasing your work, team, and expertise creates an instant connection.

People are far more likely to trust a company they’ve seen in action rather than just reading a few lines of text on a website.

2. Showcases Your Expertise Better Than Words Alone

You can tell people you’re the best excavation company in town, or you can show them. A video of your crew operating heavy machinery, solving a tough septic issue, or explaining common homeowner concerns proves your expertise in a way no written content can.

3. Video Increases Conversions and Boosts SEO

Google loves video. Websites with embedded videos are 53 times more likely to rank on the first page of search results. And when people watch a video on your site, they stay longer—boosting engagement and making them more likely to reach out.

Types of Videos Every Septic & Excavation Business Needs

1. Customer Testimonial Videos

Nothing is more powerful than a happy customer sharing their experience. Ask a satisfied homeowner to speak on camera about how your company solved their problem. Keep it simple and genuine.

2. Before-and-After Project Showcases

People love seeing transformations. A quick video showing a muddy lot turning into a properly excavated foundation or a failing septic system being replaced with a new installation builds credibility fast.

3. Educational “How-To” or FAQ Videos

Homeowners have a lot of questions:

• “How often should I pump my septic tank?”

• “Do I need a permit for excavation?”

• “How do I know if my drain field is failing?”

Answering these in short, easy-to-understand videos positions you as the local expert.

4. Behind-the-Scenes Content

Show the human side of your business. Introduce your crew, walk through a job site, or share a funny moment from the field. People connect with people, not just businesses.

Where to Use Video for Maximum Impact

1. Your Website

Embed videos on your homepage, service pages, and blog posts to keep visitors engaged.

2. Social Media (Facebook, Instagram, TikTok, LinkedIn)

Short videos perform well on social media and help you reach more potential customers locally.

3. YouTube & Facebook Ads

Target homeowners actively searching for septic or excavation services. Video ads convert higher than image-based ads.

4. Email Marketing

A short video in an email can increase engagement rates by up to 300% compared to plain text emails.

How to Create High-Quality Videos Without Breaking the Bank

1. Use Your Smartphone

You don’t need fancy equipment—modern smartphones have incredible cameras. Just make sure you have good lighting and steady hands.

2. Keep It Short and Engaging

Most videos should be under 2 minutes. Get to the point quickly and keep the pace moving.

3. Simple Editing Goes a Long Way

Free apps like iMovie or CapCut make it easy to trim clips, add text, and improve audio.

SEO Best Practices for Video Marketing

1. Write Keyword-Optimized Titles and Descriptions

Example: Instead of “Excavation Project,” use “Septic Installation: Step-by-Step Guide for Homeowners.”

2. Use Video Transcripts

Adding captions makes your video more accessible and helps Google understand its content.

3. Add Location-Based Keywords

Mention the towns and counties you serve in your video descriptions.

4. Embed Videos on Your Website

Don’t just post on YouTube—put the videos on your site to increase engagement time.

Common Video Marketing Mistakes (and How to Avoid Them)

1. Making Videos Too Long or Overly Technical

People don’t want a full construction tutorial—keep it simple and clear.

2. Ignoring Captions and Text Overlays

Most people watch videos with the sound off. Add captions so they can still follow along.

3. Not Having a Clear Call to Action (CTA)

Always tell viewers what to do next: “Call now,” “Visit our website,” or “Get a free estimate today.”

4. Uploading Without Proper SEO Optimization

Don’t just post a video—make sure it has the right title, description, and tags to get found.

Conclusion: The Future of Septic & Excavation Marketing is Video

Marketing has changed, and the companies that embrace video will dominate their local markets. Homeowners trust businesses they can see and hear, and video makes that possible.

At Excavation Marketing Pros, we help septic and excavation businesses create customized marketing strategies that actually work. If you’re ready to stand out, get more leads, and grow your business, start using video today.

Need help? Let’s talk about how we can get your business in front of more homeowners with the power of video marketing.