Predictable Septic Install Demand. Built the Right Way.

What Real Excavation & Septic Operators Are Saying

"I can breathe now, it has helped the calls come in, we have all the key components in place "

"We're at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

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Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Unlocking Business Growth: Insights from an EOS Implementer

Unlocking Business Growth: Insights from an EOS Implementer

February 16, 20266 min read

In the dynamic world of business ownership, particularly within the excavation and septic industries, the journey from operator to leader is often fraught with challenges. Many entrepreneurs find themselves bogged down by the day-to-day, struggling to scale effectively while maintaining a healthy work-life balance. Below we break down the core principles of business growth and leadership, drawing insights from an experienced EOS implementer and applying them directly to excavation and septic contractors who want to grow without burning out.

Here is a podcast with Justin Maust about EOS:

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The Foundation of Success: Discipline and Operating Systems

At the heart of sustainable business growth lies discipline. Success loves discipline. This is not merely about working long hours or pushing harder than the competition. It is about implementing structured processes that enable a team to operate cohesively and efficiently.

Most excavation and septic contractors are operator first, leader second. They know how to run equipment, solve drainage problems, install systems correctly, and manage jobs in the field. But scaling a company requires a shift in mindset. It requires committing to an operating system that keeps the business from depending entirely on the owner.

Many entrepreneurs have never fine-tuned a system for their business. They rely on experience and hustle. That works for a while. But as revenue grows, so does complexity. An operating system provides a framework that helps businesses achieve clarity, focus, and accountability.

Three core pillars drive a healthy operating system.

Vision means everyone is on the same page about where the company is going. Your foreman, office manager, estimator, and crew leaders should all understand your revenue targets, profit goals, ideal job types, and long-term direction.

Traction means increasing focus, discipline, and accountability so that every team member contributes to achieving that vision. This shows up in clear quarterly priorities, measurable targets, and consistent follow-through.

Health means building a cohesive, functional, and united leadership team. The health of the leadership team dictates the health of the entire company. If leadership is fractured, the crews feel it immediately.

The Critical Shift: Letting Go and Empowering Others

One of the hardest lessons for growing contractors is learning to let go. Many business owners believe nobody can estimate like them, sell like them, or protect margins like they can. That belief becomes a bottleneck.

Growth requires shifting from being the sole doer to becoming a leader who delegates and elevates. Letting go does not mean lowering standards. It means building systems strong enough that standards are maintained without your constant involvement.

Delegation without structure creates chaos. Delegation into a clear system creates scalability. That system should include documented processes, defined expectations, and measurable outcomes.

If you want freedom and long-term growth, delegation is not optional. It is essential.

Overcoming Bottlenecks: The Role of an Operating System

Removing the owner as the bottleneck requires more than deciding to delegate. It requires something solid to let go to. An operating system provides structure, agreed-upon processes, and accountability mechanisms that allow delegation without losing control.

Key components of a strong operating structure include clear priorities that focus the team on what matters most in the next 90 days.

An accountability chart that defines who owns what. If everyone is responsible, no one is responsible. Clear ownership reduces confusion and finger-pointing.

A scorecard that tracks key numbers weekly. In excavation and septic businesses, that might include leads generated, estimates sent, close rate, revenue sold, gross margin, jobs completed, production days scheduled, and cash balance. Weekly numbers provide an early warning system.

A structured meeting cadence that keeps everyone aligned. Meetings should be focused, consistent, and built around solving real issues rather than reporting updates.

When these pieces are in place, the business begins to run on structure rather than personality.

The Entrepreneurial Pain Point: People Problems

A large percentage of business problems are people-related. This shows up as drama, underperformance, culture misalignment, or simple mediocrity.

Many leaders avoid addressing people's issues directly. They fear conflict or discomfort. But tolerating dysfunction is the same as endorsing it.

If you tolerate sloppy installs, weak communication, missed deadlines, or margin erosion, you signal that those standards are acceptable.

Strong companies are built on clear expectations and honest conversations. Addressing problems early prevents long-term damage to culture and profitability. High-performing teams require accountability, not avoidance.

Cultivating Trust and Alignment Under Pressure

Everything great is uphill. Excavation and septic contractors face constant pressure from weather, labor shortages, equipment breakdowns, permitting delays, and fluctuating material costs. Under that pressure, trust and alignment matter even more.

Leaders must model the discipline they expect from their teams. Consistency in meetings, numbers, expectations, and communication builds trust.

True success goes beyond revenue. It includes doing work you enjoy, working with people who align with your values, making a meaningful difference for clients, being compensated appropriately for your expertise, and having time for your family and personal passions.

A thriving business should enhance your life, not consume it.

The Daily Grind: Habits for Clarity and Accountability

To navigate growth effectively, contractors must develop habits that create clarity.

Daily planning is one of the simplest but most powerful tools. Starting the day with a clear list of top priorities keeps you proactive rather than reactive. Without intention, you default to firefighting.

Weekly clarity breaks are equally important. Taking one hour away from calls and job site noise to think strategically can transform decision-making. Use that time to evaluate margins, review team performance, assess systems, and plan improvements.

Without space to think, you remain stuck in the operational weeds.

The Cost of Tolerating Mediocrity

Whatever you tolerate, you endorse. This applies to hiring, pricing, job execution, customer communication, and financial discipline.

If you tolerate low margins because you believe your market will not pay more, you reinforce that belief. If you tolerate poor performance from team members, you reinforce that standard.

Courageous leadership requires confronting uncomfortable realities. Discipline in hiring, pricing, and accountability separates companies that grow from those that plateau.

Redefining Business Growth: Beyond Revenue to Legacy

Many contractors say they want higher revenue. But the deeper goal is often freedom, stability, and legacy.

A business that depends entirely on the owner has limited value. Buyers and successors look for documented systems, a capable leadership team, consistent margins, and operational independence.

Building a legacy means creating a company that can run without you. That requires systems, structure, and leadership depth.

The Takeaway: Discipline is the Key

Sustainable business growth and a fulfilling entrepreneurial journey are built on discipline. Not hype. Not shortcuts. Not talent alone.

Discipline in meetings.
Discipline in numbers.
Discipline in hiring.
Discipline in delegation.
Discipline in confronting problems.
Discipline in protecting margins.

By embracing structured systems, empowering others, addressing people issues directly, and committing to consistent accountability, excavation and septic contractors can move beyond survival mode.

The goal is not just more trucks or bigger jobs. It is building a company that produces profit, stability, and freedom while creating long-term value.

That transformation begins when the owner decides to stop operating the business alone and starts leading it with intention.


EOS for excavation companies How to scale a septic business Excavation company leadership structure Operating system for contractors How to remove yourself as the bottleneck in a contracting business
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

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"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

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You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

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THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

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YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

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Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647

Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.