When Dylan Martin of MXC Excavating thought about marketing his business, the problem was straightforward: "I guess getting leads." But he did not want to spend every conversation teaching a generalist agency the difference between an excavation job and a septic project.

MXC's work spans residential septic systems, grading, drainage, laser grading, custom home builds, and some commercial excavation. Dylan wanted a marketing partner who already knew the industry. In this two-minute conversation, he explains why he chose Excavation Marketing Pros, what he has noticed since, and what he would tell other contractors.

Watch Dylan's full testimonial on YouTube.

The challenge was getting leads

Asked what he was facing before working with EMP, Dylan did not dress up the answer: "I guess getting leads." For a contractor managing residential septic jobs and a range of excavation work, that is a business challenge, not a vanity metric. The goal is to reach people looking for the work the crew actually does.

He wanted a team that knew excavation and septic

Why did Dylan choose EMP over other agencies? He pointed to the team's knowledge of excavation and septic. He said that other agencies he had spoken with "didn't really understand the business like you guys did." That distinction matters when an agency needs to understand the services it is promoting before it can speak clearly to the right prospective customers.

"If you're in excavation and septic, it's a no-brainer for sure."

Dylan Martin, MXC Excavating

For Dylan, specialization also means less time explaining his work to the people helping market it. As he put it, "it's less work I have to do to explain to you guys."

What Dylan noticed after partnering with EMP

Dylan describes the communication from EMP as great, then jokes that his own communication has not been as good. He also says he thinks the partnership has brought in more revenue and clients. He remembers recognizing that one of the jobs his team completed came through EMP.

Those are Dylan's observations in his own words. He does not provide a specific number of leads, a revenue total, or a percentage increase in the interview, so this story is not a quantified performance guarantee.

Why this matters to excavation and septic contractors

Dylan's advice is simple: talk to a marketing team that already understands the kind of work you perform. For excavation and septic contractors, that can mean less time explaining your services and more productive conversations about the customers you want to reach. His experience is one client's story, but the question behind it is useful for any contractor: does your marketing partner understand your business before asking you to invest in a campaign?

Is your business hitting the same ceiling?

If you run an excavation or septic business and getting the right leads is still a struggle, send us a message today to find out how Excavation Marketing Pros can help. Book a strategy call and tell us about the jobs you want more of.