FOR NOVEMBER - SEPTIC SALES TSUNAMI ® - SPECIAL LIMITED TIME OFFER:
Pay us one time, No recurring fees,
No retainers, Set up in 2 days,
Sales KPIs met or you don’t pay. *
LIMITED TIME OFFER: Pay us one time, No recurring fees, No retainers, Set up in 2 days, Sales KPIs met or you don’t pay.*
What Other Excavation & Septic
Business Owners Have To Say:
"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."
"We're definitely busier, at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
Why SEO Matters for High-End Excavation Projects and How to Do It Right
Why SEO Matters for High-End Excavation Projects and How to Do It Right
Introduction: The Challenge of Getting High-End Excavation Projects
As an excavation contractor, you know that landing high-end projects—like full-scale site development, foundation excavation for luxury homes, or complex grading work—can significantly boost your business. But getting those leads isn’t as easy as just listing your services online. You’ve probably felt the frustration of pouring resources into advertising, only to attract low-budget inquiries or get lost in the sea of competitors. It can feel like you’re always one step behind, struggling to reach the homeowners who appreciate the quality work you do.
We understand how discouraging it can be. At Excavation Marketing Pros, we’ve seen how contractors just like you battle to stand out and secure high-value projects. The good news? Search Engine Optimization (SEO) is a powerful way to cut through the noise and get in front of the right clients—those who are ready to invest in your premium services. Let’s dive into why SEO is essential for landing high-end excavation projects and how to do it right.
Why SEO is Essential for Attracting High-End Excavation Projects
How SEO Helps You Reach Homeowners Looking for Premium Services
Homeowners who need high-end excavation work don’t just stumble across the first contractor they see. They do their research, looking for companies that seem reputable, experienced, and specialized in the kind of services they require. By optimizing your website for search engines, you increase the chances of appearing in front of these high-intent clients right when they’re searching for a contractor.
The Role of SEO in Building Trust and Authority
When your website appears at the top of search results, it signals to potential clients that you’re a trusted and established contractor in your area. High-ranking websites are often perceived as more reliable and credible, making homeowners more likely to consider your services. SEO doesn’t just help you get found—it helps you build authority, which is essential for landing big-ticket projects.
Why High-End Projects Require a Different Approach to SEO
Not all SEO is created equal. If you’re aiming for high-value projects, you need a strategy that targets quality over quantity. This means focusing on specific, high-intent keywords, creating content that speaks to luxury and premium services, and optimizing for local searches to attract clients within your ideal service area.
The Key Elements of SEO for High-End Excavation Projects
Local SEO: Getting Found in the Right Areas
For excavation contractors, local SEO is crucial. You need to be found by homeowners searching for services in your area, whether it’s “site grading near [Your City]” or “foundation excavation in [County Name].” Optimizing your Google Business Profile, including your business address and service areas on your website, and gathering customer reviews can help improve your local search rankings.
On-Page SEO: Optimizing Your Website for Conversion
Your website should not only rank well but also convert visitors into leads. On-page SEO involves using the right keywords in your content, optimizing title tags and meta descriptions, and making sure each page addresses what homeowners are looking for. Make it easy for them to find information about your services, see past projects, and contact you for a quote.
Content Marketing: Using Content to Educate and Attract Quality Leads
High-end projects often involve well-informed clients who are looking for expertise. Creating content that answers their questions and guides them through the excavation process can set you apart. Blog posts like “What to Expect During a Luxury Home Site Development” or “How to Budget for Foundation Excavation” can attract homeowners searching for detailed, relevant information.
Off-Page SEO: Building a Strong Online Presence
Off-page SEO includes building backlinks from other reputable websites, social media presence, and online directories. Getting your business listed on industry-related sites or featured in local news can boost your online reputation and drive more high-quality traffic to your website.
Common SEO Mistakes That Can Cost You High-Value Leads
Ignoring Local Search Optimization
Local SEO is a critical component that too many excavation contractors overlook. If your website isn’t optimized for local searches, you’re missing out on leads from homeowners in your service area who need high-end excavation services.
Using Generic Keywords That Don’t Attract High-End Clients
Targeting broad keywords like “excavation services” may drive some traffic, but it’s unlikely to attract the kind of clients looking for premium services. Instead, focus on long-tail keywords like “residential land grading for new home construction” or “custom excavation for luxury properties.”
Neglecting Mobile Optimization
Many homeowners start their search for services on their mobile devices. If your website isn’t mobile-friendly, you risk losing potential leads who find your site hard to navigate on their phones. Mobile optimization should be a priority, with a responsive design that ensures your site looks great and functions well on all devices.
Failing to Track and Adjust SEO Efforts
SEO is not a “set it and forget it” process. It’s important to track your website’s performance and make adjustments based on what’s working and what’s not. If you’re not monitoring metrics like organic traffic, keyword rankings, and conversion rates, you won’t know where to make improvements.
How to Do SEO Right for High-End Excavation Projects
Step 1: Conducting Keyword Research for High-Intent Searches
Start by identifying the keywords your ideal clients are searching for. Think about the services you want to promote and the specific terms homeowners might use, such as “site preparation for new home build” or “high-end excavation contractor near me.” Use tools like Google Keyword Planner to find these terms and optimize your website accordingly.
Step 2: Creating Content That Speaks to Your Ideal Clients
Develop content that addresses the needs and concerns of homeowners seeking high-end excavation services. This can include blogs, case studies, or even videos that explain the benefits of professional excavation for luxury properties, showcase your completed projects, or provide budgeting advice.
Step 3: Optimizing Your Website’s User Experience
A well-optimized website isn’t just about keywords; it’s about providing a great user experience. Make sure your site is easy to navigate, loads quickly, and has clear calls to action. The goal is to make it as simple as possible for visitors to find the information they need and reach out to you.
Step 4: Building Quality Backlinks to Boost Authority
Quality backlinks from reputable sites can enhance your website’s authority. Consider partnering with local builders, real estate agents, or home improvement blogs for guest posts or features. When your site is linked from trusted sources, it signals to search engines that your business is credible.
Step 5: Monitoring and Adapting Your SEO Strategy
Regularly review your SEO performance using tools like Google Analytics. Pay attention to which pages are attracting the most traffic, which keywords are driving leads, and where improvements can be made. SEO is an ongoing process that requires consistent attention to stay effective.
The Role of Professional SEO Services for Excavation Contractors
Why SEO Isn’t Just a DIY Project
While basic SEO tips are helpful, implementing an effective SEO strategy that drives high-end leads requires a deep understanding of search engine algorithms, keyword trends, and local optimization techniques. It’s not just about adding keywords to your website; it’s about using data-driven strategies to attract quality leads.
How Customized SEO Services Can Make a Difference
At Excavation Marketing Pros, we specialize in tailoring SEO strategies to meet the unique needs of excavation contractors. We understand the challenges of reaching high-end clients and know how to optimize your website to attract the kind of leads that matter.
What to Look for When Choosing an SEO Partner
If you’re considering hiring a professional for SEO, look for someone who has experience in the excavation industry, a track record of delivering results, and a transparent approach to their work. A good SEO partner will keep you informed, show you what’s working, and adjust strategies as needed.
Conclusion: Making SEO Work for Your Excavation Business
SEO isn’t just a buzzword; it’s a crucial tool for growing your excavation business and landing high-end projects. By focusing on local optimization, creating valuable content, and continually refining your approach, you can stand out from the competition and attract quality leads that turn into big jobs.
At Excavation Marketing Pros, we’re not the biggest agency, but we’re experts in crafting customized SEO strategies that work. Let us help you turn your website into a lead-generating machine and start attracting the high-value projects you deserve.
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation Company Marketing Strategies & Systems⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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