The Challenge of Growing a Septic Business

If you're running a septic business, you know the struggle. You provide an essential service—without you, homeowners would face serious sanitation issues. But despite the demand, finding new customers isn't easy. Word-of-mouth can be slow, traditional advertising is expensive, and you’re tired of waiting for the phone to ring. You know you need a better way to generate leads, but the world of digital marketing can feel overwhelming. Where do you even start?

We get it. At Excavation Marketing Pros, we specialize in helping septic companies like yours attract more customers. The good news? Digital marketing can work for you—even if you're not tech-savvy. In this guide, we'll walk you through the strategies that will put your business in front of homeowners who need your services, right when they need them.

Why Digital Marketing is Essential for Septic Companies

The Shift in Customer Behavior: Homeowners Search Online First

Think about the last time you needed a service. Did you flip through a phone book? Probably not. Like most people, you likely searched online. Your potential customers do the same. They turn to Google when their septic system backs up or needs maintenance. If your business isn’t visible online, you're missing out on leads that are going straight to your competitors.

How Digital Marketing Helps You Dominate Local Competitors

The septic business is competitive. But with the right digital marketing strategy, you can stand out. Whether it's ranking higher on Google, running effective ads, or building a strong social media presence, these tactics ensure that when a homeowner needs septic services, your business is the first one they find.

The Long-Term Benefits of Building an Online Presence

Unlike expensive print ads or one-time promotions, digital marketing efforts build momentum. A well-optimized website, strong customer reviews, and consistent online engagement create an engine that keeps generating leads—month after month, year after year.

Optimizing Your Website for Maximum Conversions

The Importance of a Mobile-Friendly, Fast-Loading Website

Most people searching for septic services do so on their phones. If your website is slow or hard to navigate, potential customers will leave before they even call you. A clean, mobile-friendly design with fast load times ensures visitors stay and take action.

What Makes a Good Septic Service Website?

• Clear Calls-to-Action (CTAs): Easy-to-find "Call Now" and "Request a Quote" buttons.

• Trust Signals: Customer testimonials, industry certifications, and before-and-after photos.

• Service Pages: Detailed pages about septic pumping, repairs, and installations, optimized with relevant keywords.

The Power of Landing Pages for Septic Services

Instead of sending all traffic to your homepage, create dedicated landing pages for different services. For example, a page specifically for "Emergency Septic Pumping" can rank better and convert more visitors than a generic homepage.

Local SEO: Getting Found by Customers Who Need You

Google Business Profile: The Secret Weapon for Local Leads

Your Google Business Profile (GBP) is one of the most powerful (and free) tools you have. A fully optimized profile increases your chances of showing up in local searches.

How to Get More 5-Star Reviews (and Why They Matter)

Encourage satisfied customers to leave reviews. More positive reviews not only build trust but also improve your local SEO rankings, making it easier for new customers to find you.

The Best Keywords to Target for Septic Services

Use phrases homeowners actually search for, such as:

• "septic tank pumping near me"

• "emergency septic repair [city name]"

• "how much does a new septic system cost?"

Running Google Ads for Septic Leads

Why PPC (Pay-Per-Click) Ads Work for Septic Companies

Google Ads allow you to appear at the top of search results instantly. While SEO takes time, PPC can generate leads fast.

How to Avoid Wasting Money on Bad Clicks

• Use negative keywords (e.g., “DIY septic repair”) to avoid irrelevant traffic.

• Target local customers only to prevent clicks from out-of-area users.

The Best Ad Strategies for Emergency Septic Services

• Run Call-Only Ads for immediate response.

• Use location extensions to show up in local searches.

• Advertise during peak problem hours (evenings and weekends).

Facebook & Social Media Marketing: Reaching Homeowners Where They Scroll

Why Social Media Isn’t Just for Big Brands

Even small septic businesses can benefit from social media. Homeowners trust businesses they see regularly online.

The Best Types of Posts for Engaging Local Homeowners

• Before-and-After Photos (Tank cleanouts, repairs)

• Customer Testimonials

• Educational Tips (How often should you pump your septic tank?)

Running Facebook Ads to Generate Consistent Leads

Facebook ads can target homeowners in your area, ensuring your services stay top-of-mind.

Tracking Your Marketing Efforts: What Works and What’s a Waste?

Setting Up Call Tracking to Measure Ad Performance

Track how many calls come from your Google Ads and website to know what’s working.

Understanding Google Analytics for Your Website

Monitor how many people visit your site, which pages they view, and what drives them to contact you.

The Key Metrics That Determine If Your Marketing Is Working

• Website traffic growth

• Call volume increase

• Conversion rates from ads

Conclusion: Taking the Next Steps to Grow Your Septic Business

Digital marketing is no longer optional—it’s a must for growing your septic company. If you’re ready to get more leads but don’t have time to figure it all out yourself, that’s where we come in. At Excavation Marketing Pros, we specialize in customized marketing strategies that work for septic businesses. Let’s get your phone ringing with real, local leads. Contact us today!