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Excavation Profits Podcast: Insights from Service Industry Success Founder Brian Harding
5 Phases Of Scaling Your Business
In the latest episode of the Excavation Profits podcast, host Scott Andreasen sits down with Brian Harding, the founder of Service Industry Success and author of the book "Service Industry Success." Harding shares his journey from working in the steel industry to building a successful plumbing business and then transitioning into a coaching and consulting role, helping other service-based businesses grow and thrive.
The Five Stages of Business Growth:
Harding breaks down the journey of building a service-based business into five distinct stages:
1. Startup Phase:
- Focus on the basics: legal documents, accurate financial records, and cash flow management
- Understand your direct costs and gross margins
- Implement deposit schedules and avoid relying solely on good faith from customers
2. Scaling Up:
- Identify your target customer and what makes your business unique
- Compartmentalize tax money and don't commingle it with operating funds
- Understand employment law and consider getting employment practices insurance
3. Delegating Decisions:
- Transition from delegating tasks to delegating decision-making
- Develop a leadership team that can make competent decisions
- Establish clear processes and priorities, not just rigid procedures
4. Freedom for the Business Owner:
- Resist the temptation to disengage too quickly from the business
- Ensure your leadership team is prepared to run the business without you
- Focus on long-term planning and increasing the business's value
5. Mentorship:
- Pass on the knowledge and strategies you've learned to your management team
- Ensure the business can run autonomously without your daily involvement
- Shift your focus to vision, stability, and continued growth
Advice for Entrepreneurs:
Harding shares valuable advice for entrepreneurs starting out in the service industry:
- Don't get stuck on your initial vision - be open to pivoting and adapting as you learn
- Leverage mentorship and seek out advice from experienced business owners, not just your personal network
- Avoid overcomplicating things - focus on the critical criteria for success and make decisions accordingly
- Understand the key metrics and criteria to evaluate the success of your marketing efforts
Conclusion:
The Excavation Profits podcast episode with Brian Harding provides a comprehensive framework for service-based business owners to navigate the different stages of growth. By understanding these stages and implementing Harding's strategies, excavation and septic professionals can build more profitable, efficient, and sustainable businesses. Listeners are encouraged to check out Harding's book, "Service Industry Success," and explore the additional resources he mentioned, such as his podcast and free webinar.
Get Found!
We help Excavation Companies that sell demolition services to get more of their top money making services by getting found on search engines for those services.
Just imagine how it would impact your demolition business showing up in the organic search listings getting all the FREE clicks and high ticket leads for:
✔️House Demolition
✔️Shed Removal
✔️Interior Demolition
✔️Selective Demolition
✔️Mechanical Demolition
✔️Dismantling
✔️Deconstruction
Now compound that exposure in all the local surrounding areas where you operate...
Better yet, just focus on the ideal jobs you want more of and ONLY compound demolition leads for those!
That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.
Customer ROI Tracking!
We track everything and will show PROOF to you DOLLAR for DOLLAR where your demolition customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .
"So how many leads are coming from your website or Facebook Ads or Google Ads?"
The common answer most business owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Don't Worry... We got you! We know how to set up the right systems for demolition companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Demolition Sales!
Why should people hire your Demolition company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."
Look, every demolition company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
We will give you one to tell your story and set yourself apart from the rest.
We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest demolition marketing trends to compel your ideal demolition customers to want to hire you for the EXACT DEMOLITION SERVICES YOU WANT MORE OF!
Your Demolition Service Marketing Experts In Online Marketing 👷
We know the excavation business and for many in the industry, providing demolition service is part of what you do... When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.
IF YOU OWN A DEMOLITION COMPANY, PREPARE TO BE AMAZED!
But only if you take action and book a call.
Demolition Marketing Strategies & Systems⚙️
Are you ready to take your Demolition Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Demolition Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your EXCAVATIOn Company Money, We Don't Deserve Yours!
When you work with Exacavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our demolition clients love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊
100% Accountability, NO BS... We Provide A $1 MIL Revenue Guarantee.
Demolition Marketing Services
Proven Demolition Service Ad Campaigns, Ad Copy For Demolition Services
Nobody has the level of specific experience and campaign data for the excavation industry like we do. We'll target your ideal demolition service jobs on Google and Facebook. Then filter out the best leads and even do the follow up. By the time you get the lead it's of the highest quality.
Bullseye Targeting For Your Ideal Demolition Services
We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube. You can skip the trial and error with us.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal clients ON DEMAND.
Client Acquisition Data Analysis
This is fancy talk for knowing your cost per lead and cost to acquire a customer from each ad channel: Google, Facebook, organic SEO and so on... Watch us lower your cost to acquire a new customer from the web using methodical data analysis based on your cost per lead and cost per customer. See it all in your dashboard we give you in plain English.
Reputation Management
It's bidding a race to the bottom if your reputation doesn't hold weight! High quality clients want to see a solid reputation before spending the big money, am I right? So stop bidding lower prices then your competitors and increase your profitability and worth by proactively increasing 5 Star Reviews while mitigating bad reviews before they go public... We do all this for you.
Your Business Has A UniqueMedia Selling Proposition (USP)
Get ready to skyrocket sales to new levels based on your USP. We'll tell your unique story in a way to attract clients and set yourself apart from the competitors. You've got unique aspects to your business that your competitors don't have and cannot compete with... We'll find it and use it. Then ramp things up with Specials and Seasonal promotions that are guaranteed to yield a strong return on investment.
Excavation Marketing Pros™
TM - All Rights Reserved
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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