Maximizing Lead Flow for Excavation and Septic Businesses in 2025

In this comprehensive workshop, Scott Andreasen of Excavation Marketing Pros shared his expertise on how excavation and septic business owners can maximize their lead flow and sales in the new year using effective internet marketing strategies. The session covered goal-setting, the fundamentals of marketing success, the latest industry trends, and the development of a custom action plan tailored to each participant's unique business needs.

Here is a video with the webinar for: The Ultimate 2025 Internet Marketing Plan For Excavation Businesses And Septic Contractors:

Setting Goals for 2025:
The workshop emphasized the importance of setting clear, written goals for the year ahead. A Harvard study was cited, revealing that the 3% of graduates with written goals earned 10 times as much as the other 97% combined. Participants were guided through a step-by-step process to determine their annual revenue target, average ticket value, and required number of jobs to hit their monthly goals, factoring in their current conversion rates.

The Three Fundamentals of Marketing Success:
The session outlined three key pillars for selling high-value excavation and septic services online:

1. Speak to your target customer avatar - Understand their fears, frustrations, and what motivates them to choose your business.

2. Use authentic, personalized imagery - Showcase your team, equipment, and work on your website and social media.

3. Leverage social proof - Prominently display online reviews and client testimonials.

Tapping into Online Marketing Channels:
The workshop covered the big picture of the various online marketing channels excavation and septic businesses should be utilizing, including search engine optimization, pay-per-click advertising, social media, video, and email marketing. Emphasis was placed on taking a comprehensive, integrated approach rather than relying on a single “silver bullet” tactic.

Optimizing Website Conversions:
A key focus of the session was improving website conversion rates. Examples of high-performing, conversion-focused website designs were shared, highlighting elements such as:

• Prominent phone numbers and chat functionality

• Personalized team photos and videos

• Strategically placed special offers and calls-to-action

• Easily accessible online reviews

• Mobile-friendly layouts and quick load times

The Importance of Tracking and Automation:
The workshop stressed the critical need for excavation and septic businesses to track key performance indicators (KPIs) and leverage automation tools to qualify leads, book appointments, and follow up with prospects. Even small improvements in conversion rates can have a dramatic impact on revenue.

Putting it All Together:
By the end of the workshop, participants had developed a comprehensive 2025 internet marketing plan, complete with goals, budgets, and a step-by-step action plan tailored to their unique business needs. Attendees received valuable resources, including a workbook, keyword research, and special offers, to help them hit the ground running.

Conclusion:
This intensive session provided excavation and septic business owners with a clear roadmap for dominating their local markets through effective internet marketing in the new year. By implementing the strategies and tactics covered, participants can expect to see a significant increase in lead flow, sales, and overall business success.