Why Summer Is the Hottest Time to Market Your Excavation Business

Let’s be real: Summer can feel like a whirlwind.

Phone ringing, machines running, dirt flying. It’s the season where your schedule is packed, your crew is stretched thin, and your customers expect everything yesterday. But here’s the thing… while you’re busy digging, there’s a good chance your competitors are quietly digging into something else — your potential customers.

Sound familiar?

You know you should be doing more marketing. You know there are better jobs out there — bigger budgets, easier clients, fewer tire kickers. But it’s tough to focus on marketing when you’re in the field twelve hours a day, managing jobs, solving problems, and trying to keep everything on track.

We get it.

At Excavation Marketing Pros, we work with contractors like you every day — guys who are amazing at what they do but are tired of losing jobs to companies with slicker websites or flashier ads. You’re not alone. And the good news? You don’t need to be a tech wizard or drop 10 grand to compete.

You just need to make a few smart moves — this summer — before your competition does.

Let’s dig into the top 10.

1. Own Your Local Google Rankings (Google Business Profile Tips)

You’ve probably Googled your own business before.

But here’s the real question: what comes up when a homeowner searches “excavation company near me”?

If your Google Business Profile (formerly Google My Business) isn’t updated, loaded with fresh photos, reviews, service areas, and FAQs — you’re missing free traffic from people who are ready to hire right now.

Pro Tip: Add photos from recent job sites weekly and respond to every review (even the bad ones). Google notices.

2. Stop the Scroll with Video (Even If It’s Just on Your Phone)

Homeowners want to see who they’re hiring. Not just a logo. Not a stock photo. You. Your crew. Your equipment.

People hire people, not faceless businesses.

You don’t need a production crew — just pull out your phone. Show a before-and-after. Walk through a job site. Answer a common question. Thirty seconds is plenty.

Pro Tip: Add your name and town in the captions. “Hey, this is Dave from Rock Hill, just finished this pad prep for a new garage…”

3. Run Time-Sensitive Facebook Ads That Actually Convert

Facebook still works — when it’s done right.

Summer is the perfect time to run seasonal offers, promote specific services (like land clearing or trenching before fall), and book out your calendar. Use real photos, real people, and simple language.

Pro Tip: Create urgency. “Only 3 spots left for July site prep projects!”

Don’t worry — we help our clients with this part. And yes, the leads still roll in when the message hits home.

4. Turn Every Job Site Into a Marketing Machine

This one’s easy.

Every job is a chance to get the next one — if you make it visible.

Put a branded sign on every site. Ask happy clients for a quick photo or review. Post progress shots to social media. Neighbors are watching — and they’re often your next lead.

Pro Tip: Offer a small discount if the client shares your work on their Facebook or neighborhood group.

5. Update Your Website Before It Embarrasses You

You might be too close to notice, but if your site still looks like it was built in 2012… it shows.

Slow load times, blurry pictures, confusing contact forms — they’re all silent killers.

Your website doesn’t need to be fancy. But it does need to be fast, mobile-friendly, and designed to turn a curious visitor into a booked job.

Pro Tip: Add a click-to-call button at the top of every page. Make it easy for people to reach you.

6. Use Automated Follow-Up to Book Jobs While You Sleep

Here’s what most contractors miss:

When a lead fills out a form or calls in, they expect a response fast. If you don’t follow up in the first 5 minutes, they’ve probably already reached out to someone else.

This is where automated follow-up wins.

With simple tools, we help excavation businesses send instant text replies, appointment reminders, and even voicemail drops — all while you’re working a job.

Pro Tip: Set up 5+ touchpoints (text, email, voicemail) to triple your chances of closing the lead.

7. Build a Simple Referral Program (Yes, It Still Works)

Word of mouth is powerful. But it’s even more powerful when you give people a reason to refer you.

Offer past clients or local partners a small gift card, free add-on, or discount if they refer someone who books with you.

Pro Tip: Hand out “Thank You” cards with a QR code to your review link and referral offer. Make it brain-dead simple.

8. Capture Leads with a Seasonal “Summer Offer”

People love limited-time deals — not because they’re cheap, but because they create urgency.

Create a summer-only offer tied to a specific service. Example: “Book your land clearing project by August 15th and get a free gravel driveway consultation.”

Pro Tip: Promote this on your Facebook, Google Business Profile, and email list.

9. Make SEO Work for You (Not Just a Tech Buzzword)

SEO doesn’t have to be confusing.

It just means showing up when people search for services like “driveway excavation” or “pond digging contractor.” You don’t need to rank for the whole country — just your towns and counties.

We’ve helped clients rank #1 locally using real job site content, FAQ pages, and reviews — not keyword stuffing or tech tricks.

Pro Tip: Write pages or blog posts that answer real questions. Like, “How much does it cost to clear a wooded lot in [Your County]?”

10. Track Every Dollar with Call Tracking and CRM

If you don’t know where your leads come from, you can’t grow smart.

That’s why every excavation business should have basic call tracking and a simple CRM. This helps you see what’s working (and what’s wasting your money).

Our clients track sales bids in the hundreds of thousands — and they know exactly which ad or source brought in the lead.

Pro Tip: Assign a unique phone number to your Facebook ads, Google ads, and website so you can track what’s really working.

Don’t Wait — Your Competitor Won’t

The truth is, most excavation businesses won’t do half of what’s on this list.

Not because they don’t want to… but because they wait too long.

Marketing doesn’t have to be expensive or overwhelming. You just have to do the right things — at the right time. And right now? It’s summer. That means homeowners are hiring, builders are booking, and jobs are stacking up.

Your future customers are already searching. The only question is — will they find you or the guy down the road?

Why Excavation Marketing Pros Clients Win the Summer

We’re not a big agency. You won’t find us on Madison Avenue.

But we are obsessed with helping excavation contractors win more jobs, make more money, and spend less time chasing bad leads.

We don’t push cookie-cutter marketing plans. We build stuff that fits you. Your town. Your services. Your goals.

And if you’re ready to grow smarter this summer — not just busier — we’d love to show you how.

Need help pulling this all together?
Let’s hop on a call and map out your custom summer marketing game plan.

👉 Schedule a Free Strategy Call