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Scott Andreasen speaking on AI and digital marketing

How AI Is Changing the Septic Industry - Lessons from My Talk at the NOWRA Conference

November 11, 20253 min read

Dominate Your Local Market: AI Strategies for Septic & Wastewater Businesses

A couple of weeks ago, I had the honor of speaking at the NOWRA Mega Conference in Ohio, sharing one of the most important topics shaping our industry right now:
“How to Use AI and Digital Marketing to Dominate Your Local Market.”

The crowd was packed with septic professionals — installers, pumpers, engineers, manufacturers — all facing the same challenge: How do you grow faster without adding more chaos, more staff, or more hours?

And that’s exactly where AI and automation come in.

scott andreasen speaking at nowra mega conference


The Reality for Septic & Wastewater Contractors

Most contractors are feeling the squeeze right now:

  • Competition’s growing in nearly every market.

  • Homeowners expect instant replies and easy scheduling.

  • And missed calls? They don’t just mean missed conversations — they mean missed revenue.

Scott Andreasen Excavation Marketing Pros

During my talk, I shared how the companies dominating today aren’t necessarily the biggest — they’re the ones who respond faster, qualify better, and schedule more jobs automatically.


The Opportunity with AI

AI isn’t replacing your crew — it’s replacing your missed opportunities.

Imagine a system that:

  • Replies to every lead within seconds (not hours)

  • Qualifies the job automatically (location, urgency, service type)

  • Books the appointment directly into your calendar

  • Sends reminders so customers actually show up

That’s not a dream anymore — that’s what’s working for top septic companies right now.

Scott Andreasen speaking on AI and digital marketing


Voice AI: The 60-Second Callback

I shared real examples of how AI-powered phone callbacks are changing the game.
When a lead calls and you can’t answer, your AI can call them back within 60 seconds — confirm what service they need, check your calendar, and book the job.

Companies using Voice AI are seeing up to 78% higher conversion rates — because they simply get to the lead first.

Scott Andreasen speaker at NOWRA Mega Conference in Ohio


Chatbots & SMS: 24/7 Engagement

Whether it’s a Facebook ad, your website, or a Google lead form — AI can greet your customers instantly.
Chatbots and automated text follow-ups mean your business stays responsive, even when you’re out on a job site.

The days of “I’ll call them back after lunch” are gone.
AI keeps your brand online, available, and booking around the clock.


Efficiency That Scales

One of the most impactful slides from the presentation showed the difference between two contractors:

  • Before AI: 30 manual calls per week, constant follow-ups, and missed leads.

  • After AI: 8 highly qualified conversations — because the system pre-screens and schedules only the real buyers.

It’s not about doing more — it’s about doing what matters, better and faster.


The Future Is Here

The adoption of AI in service-based businesses is doubling every year.
The contractors who move first — who systemize follow-up, automate responses, and build smarter marketing foundations — will own their local markets over the next decade.

As I told the crowd in Ohio:

“It’s not the hardest worker who wins anymore — it’s the one who builds a business that works hard for them.”


Ready to See It in Action?

If you missed my session at NOWRA, you can download the AI Appointment Booking Playbook for Septic Pros — it breaks down the exact tools, automations, and templates we’re using to help contractors scale.

👉 Learn more at ExcavationMarketingPros.com

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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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HOW WE HELP DRIVE DEMOLITION SALES

Get Found!

Total demolition leads

We help Excavation Companies that sell demolition services to get more of their top money making services by getting found on search engines for those services.


Just imagine how it would impact your demolition business showing up in the organic search listings getting all the FREE clicks and high ticket leads for:


✔️House Demolition
✔️Shed Removal

✔️Interior Demolition

✔️Selective Demolition

✔️Mechanical Demolition

✔️Dismantling

✔️Deconstruction


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound demolition leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

Interior demolition leads

We track everything and will show PROOF to you DOLLAR for DOLLAR where your demolition customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most business owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for demolition companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Demolition Sales!

Selective demolition

Why should people hire your Demolition company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every demolition company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest demolition marketing trends to compel your ideal demolition customers to want to hire you for the EXACT DEMOLITION SERVICES YOU WANT MORE OF!

Your Demolition Service Marketing Experts In Online Marketing 👷

We know the excavation business and for many in the industry, providing demolition service is part of what you do... When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Mechanical demolition leads

IF YOU OWN A DEMOLITION COMPANY, PREPARE TO BE AMAZED!

But only if you take action and book a call.

Demolition Marketing Strategies & Systems⚙️

Are you ready to take your Demolition Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Demolition Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

demolition marketing

Our Motto

marketing plan for demolition companies

If We Can't Make Your EXCAVATIOn Company Money, We Don't Deserve Yours!

When you work with Exacavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our demolition clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability, NO BS... We Provide A $1 MIL Revenue Guarantee.

Demolition Marketing Services

demolition ad copy

Proven Demolition Service Ad Campaigns, Ad Copy For Demolition Services

Nobody has the level of specific experience and campaign data for the excavation industry like we do. We'll target your ideal demolition service jobs on Google and Facebook. Then filter out the best leads and even do the follow up. By the time you get the lead it's of the highest quality.

demolition contractor paid ads

Bullseye Targeting For Your Ideal Demolition Services

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube. You can skip the trial and error with us.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal clients ON DEMAND.

demolition contractor SEO

Client Acquisition Data Analysis

This is fancy talk for knowing your cost per lead and cost to acquire a customer from each ad channel: Google, Facebook, organic SEO and so on... Watch us lower your cost to acquire a new customer from the web using methodical data analysis based on your cost per lead and cost per customer. See it all in your dashboard we give you in plain English.

demolition contractor advertising company

Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! High quality clients want to see a solid reputation before spending the big money, am I right? So stop bidding lower prices then your competitors and increase your profitability and worth by proactively increasing 5 Star Reviews while mitigating bad reviews before they go public... We do all this for you.

demolition Contractor Marketing Services

Your Business Has A UniqueMedia Selling Proposition (USP)

Get ready to skyrocket sales to new levels based on your USP. We'll tell your unique story in a way to attract clients and set yourself apart from the competitors. You've got unique aspects to your business that your competitors don't have and cannot compete with... We'll find it and use it. Then ramp things up with Specials and Seasonal promotions that are guaranteed to yield a strong return on investment.

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ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647

Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

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*Any and all guarantees will be discussed on our call and formalized in writing. Applies only to Septic Sales Tsunami Program, New Clients Only. Cetain restrictions may apply. Average setup time of 2 business days depends on pre-existing client online assets. See earnings disclaimer.