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What Other Excavation & Septic Contractors Are Saying:

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!

Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!

The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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How To Maximize Lead Flow Using Your Google Business Profile

How To Maximize Lead Flow Using Your Google Business Profile

May 02, 20255 min read

In today's digital age, being the best at what you do isn’t enough—you need to be found. Whether you're clearing land, digging foundations, or installing septic systems, having a strong online presence is no longer optional. It’s essential.

That’s where digital marketing comes in. With the right strategies, your excavation or septic business can show up in the right places, attract high-quality leads, and convert them into loyal customers. In this guide, we’ll walk through proven methods to boost your online visibility, based on insights from the Excavation Profits podcast by Excavation Marketing Pros.


Understanding the Importance of Google Business Profile

Your Google Business Profile (GBP) is often the first impression potential customers get of your company. When someone searches “excavation near me” or “septic installation in [your city],” that little map with three businesses (the "Maps 3-Pack") is where you want to show up.

Why It Matters

  • 44% of Google clicks go to the 3-Pack.

  • These are high-intent searches—people ready to book services.

  • A fully optimized profile builds trust instantly.

How to Optimize Your Google Business Profile

  • Claim and verify your profile if you haven’t already.

  • Choose the right categories: Primary category should be “Excavation Contractor” or “Septic System Service.” Add secondary categories like “Demolition Contractor,” “Forestry Service,” or “Landscaper” if they apply.

  • Keep info consistent: Your name, address, and phone number (NAP) must match your website and directory listings.

  • Post weekly updates: Share photos, news, promotions, and recent projects.

  • Use keywords naturally in your business description.

Here is the webinar:

Custom HTML/CSS/JAVASCRIPT

Leverage Social Media Integration

Google favors businesses that are active online. Connect your GBP to your Facebook and Instagram pages, and consider scheduling weekly posts. This signals to Google that your business is active, real, and engaged with its audience.


Creating Engaging Content

You’ve heard the phrase “content is king”—and it’s true. But in this industry, content has to do more than just fill space. It needs to build trust and solve problems.

Blogging: Simple But Effective

  • Write 1–2 blog posts per month.

  • Focus on real questions customers ask, like:

    • "How much does excavation cost in [your area]?"

    • "Do I need a permit for land clearing?"

    • "How to know if your septic tank is full?"

  • Keep it readable—aim for a 6th–8th grade level.

  • Use local terms and keywords that match what your ideal customer is searching for.

Add Video Content

  • Short videos of projects in action can showcase your work and build credibility.

  • Add videos to blog posts and your Google Business Profile.

  • Upload clips to YouTube with titles like “Excavation Project in [City] – Before & After.”

Video increases time on site and helps improve search rankings. It also gives homeowners confidence that you know what you’re doing.

Building Authority and Trust Online

If you're going to beat out competitors online, you have to show Google—and your customers—that you’re trustworthy and knowledgeable. That means focusing on what Google calls E-A-T: Expertise, Authority, and Trust.

Get Listed in Local Directories

  • Make sure your business appears on sites like Yelp, Angi, HomeAdvisor, and BBB.

  • Use the same NAP (Name, Address, Phone number) across every platform.

  • The more citations (mentions of your business), the more Google sees you as legitimate.

Get Consistent Reviews

  • Ask every happy customer for a review—right after you finish the job.

  • Make it easy with a QR code or direct link.

  • Don’t just collect reviews—respond to them! Thank happy customers, and professionally address concerns.

Example:

“Thanks for the great review, John! Glad we could help with your septic system replacement—let us know if you need anything else.”

Responding as the business owner shows potential customers you care and builds trust with Google.

Build Quality Backlinks

  • Reach out to local blogs or news outlets when you complete a major project.

  • Offer to write a “how-to” or “what to expect” article for a local home improvement site.

  • Every link back to your website helps increase your authority.

Utilizing Automation Tools

As a contractor, you’re already busy. The last thing you need is another full-time job managing your online presence. That’s where automation can help.

Schedule Content in Advance

Use tools like:

  • Buffer

  • Later

  • Hootsuite

You can write blog posts, social media updates, and Google posts ahead of time and schedule them out weekly. Consistency builds credibility and helps you stay top-of-mind.

Automate Review Requests

Use services like:

Set up automated text or email follow-ups after a job is complete. The more frequent your reviews, the more current and trustworthy your profile appears.


Don’t Overlook Website Basics

Even if you’re dominating on Google Maps, your website needs to be solid. It’s the digital front door to your business.

Key Elements to Include:

  • Fast loading time: Your site should load in under 3 seconds on mobile.

  • Clear contact info: Your phone number and service area should be visible on every page.

  • Updated content: A blog that hasn’t been updated in a year looks abandoned.

  • Conversion tools: Include call-to-action buttons like “Request a Quote” or “Schedule a Free Site Visit.”

  • Mobile-friendly design: Most homeowners are searching from their phones.

Use tools like Google PageSpeed Insights or GTmetrix to test your website’s speed and performance.


Join a Community for Growth

No one succeeds alone. The most successful contractors stay plugged into industry groups where they can learn, share, and grow.

Join a Mastermind Group

Excavation Marketing Pros offers an online mastermind specifically for excavation and septic contractors. You’ll get:

  • Support from other business owners

  • Access to digital marketing tools

  • Weekly insights from the Excavation Profits podcast

  • Real-world advice from people in the field

Being part of a group keeps you accountable and ahead of industry trends.


Final Thoughts

Marketing your excavation or septic business online doesn’t have to be overwhelming. By focusing on the basics—Google Business optimization, content creation, consistent reviews, and automation—you’ll be miles ahead of your competition.

Here’s your quick checklist to maximize visibility:
✅ Claim and optimize your Google Business Profile
✅ Blog monthly and share to social media
✅ Collect and respond to reviews
✅ Use automation to save time
✅ Keep your website fast, mobile-friendly, and up-to-date
✅ Join a mastermind group for ongoing support

Want to take your marketing to the next level?
👉 Visit
Excavation Marketing Pros and explore our free resources, podcast episodes, and digital tools designed specifically for contractors like you.


Google Business Profile for contractors Excavation marketing strategies Local SEO for excavation companiesSeptic service lead generation
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

excavation company marketing case study


"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

excavation company leads

You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

pond leads for excavators

YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation & Septic Company Marketing Strategies That Actually Work ⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

You Deserve The Unfair Advantage.

They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.

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OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

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Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

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Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

excavation contractor SEO

Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

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Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

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ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647

Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.