"They can copy your name & logo but not your results."
OFFER ENDS MARCH 31ST, 2025 - SEPTIC SALES TSUNAMI® - 5 SPOTS MAX..
Pay us one time, No recurring fees,
No retainers, Set up in 2 days,
Sales KPIs met or you don’t pay. *
LIMITED TIME OFFER: Pay us one time, No recurring fees, No retainers, Set up in 2 days, Sales KPIs met or you don’t pay.*
What Other Excavation & Septic Contractors Are Saying:
"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."
"We're definitely busier, at the point of picking and choosing the jobs we want."
"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."
"Everyday gets better, I can't say enough good things"
"You've always given me what I've asked for, the leads have been there."
"Our customer base has expanded, we are seeing a very good return on our investment."
"You've come in and helped us target better clients."
Listen To The Excavation Profits Podcast For Expert Interviews & Trainings Each Month!
Attract & Convert Your Ideal Excavation, Demo & Septic Jobs!
The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?
Top 17 Ways To Improve Excavation Or Septic Leads From Your Website
Learn the top 17 lead tactics to boost your excavation or septic business with a high-converting website. Learn proven strategies for lead generation, local SEO, paid ads, online reviews, and more. Optimize your site for more calls, estimates, and booked jobs today!
How To Maximize Your Excavation or Septic Website for Lead Generation
In today's digital landscape, having a well-optimized website is crucial for excavation and septic businesses looking to generate leads. With the right strategies, you can transform your website into a powerful tool that not only attracts visitors but also converts them into paying customers. Here’s how to maximize your excavation or septic website for leads.
Here is a webinar:
Understanding the Importance of Conversion Rates
Conversion rates are a key metric for any business. They represent the percentage of visitors who take a desired action, such as filling out a contact form or calling your business. For excavation and septic services, even a small increase in conversion rates can lead to significant revenue growth. For instance, if your website currently converts at 5% and you increase it to 15%, you could potentially triple your leads and sales.
The Math Behind Conversion Rates
To illustrate the impact of conversion rates, consider this scenario:
Current Situation: Your website receives 500 visitors per month, converting at 5%. This results in 25 leads, with 30% converting to estimates, leading to 7 booked jobs at an average value of $10,000, totaling $70,000 in revenue.
Improved Situation: If you improve your conversion rate to 15% while maintaining the same traffic, you would generate 75 leads, resulting in 22 booked jobs and $220,000 in revenue.
Key Strategies to Optimize Your Website
1. Identify Your Target Audience
Understanding your target audience is essential. Create a customer avatar that outlines their demographics, needs, and pain points. Tailor your website content to address these aspects, ensuring that visitors feel understood and valued. Your ideal customer could be homeowners needing septic installations, construction companies seeking excavation services, or land developers requiring site preparation.
2. Enhance User Experience
A user-friendly website is crucial for keeping visitors engaged. Ensure your site is mobile-friendly, as a significant portion of users will access it via smartphones. A responsive design improves navigation and reduces bounce rates. Additionally, site speed matters—pages that take longer than three seconds to load risk losing potential customers.
3. Utilize Authentic Imagery
Replace stock photos with authentic images of your team and projects. This builds trust and gives potential customers a glimpse of your work culture and capabilities. Adding before-and-after project galleries can also be compelling for potential leads.
4. Implement Clear Calls to Action (CTAs)
Every page on your website should have a clear and compelling call to action. Whether it’s “Get a Free Estimate” or “Contact Us Today,” make sure your CTAs are visible and encourage users to take the next step. Use contrasting colors to make CTAs stand out and drive action.
5. Leverage Online Reviews and Reputation Management
Positive reviews can significantly influence potential customers. Encourage satisfied clients to leave reviews on platforms like Google and Yelp. Respond to all reviews, both positive and negative, to show that you value customer feedback. Embed real-time Google reviews on your website for instant credibility.
6. Optimize for Local SEO
Local search engine optimization (SEO) is vital for excavation and septic businesses. Use keywords that reflect your services and location, such as “septic services near me” or “excavation company in [Your City].” Optimize your Google Business Profile and include NAP (Name, Address, Phone Number) consistency across all directories.
7. Incorporate Live Chat or AI Chatbots
Adding a live chat feature or AI chatbot can enhance customer engagement. These tools allow visitors to ask questions in real-time, increasing the likelihood of conversion. An AI chatbot can pre-qualify leads by asking questions about their project needs before sending inquiries to your team.
8. Use Lead Capture Forms Effectively
Ensure your lead capture forms are easy to fill out and strategically placed throughout your website. Consider offering incentives, such as discounts or free consultations, to encourage visitors to provide their information. Minimize form fields to increase submission rates, and include a phone number field for follow-up calls.
9. Track and Analyze Your Performance
Utilize analytics tools like Google Analytics to track your website’s performance. Monitor key performance indicators (KPIs) such as traffic sources, conversion rates, and user behavior. Set up goal tracking for phone calls and form submissions to understand which marketing efforts are driving leads.
10. Invest in Paid Advertising
Consider using pay-per-click (PPC) advertising to drive targeted traffic to your website. Google Ads and Facebook Ads can be particularly effective for local businesses looking to attract immediate leads. Combine PPC with remarketing strategies to re-engage visitors who didn’t convert on their first visit. For instance, retarget users with ads showcasing testimonials or limited-time offers.
Bonus Strategies for Maximum Lead Generation
11. Create SEO-Optimized Blog Content
Publishing high-quality, SEO-optimized blog content positions your company as an authority in the excavation and septic industry. Write about topics such as:
"How Much Does Septic Installation Cost?"
"Top 5 Mistakes to Avoid When Excavating a Property"
"Signs You Need a New Drain Field for Your Septic System"
A well-maintained blog improves organic search rankings and generates long-term traffic.
12. Implement Video Marketing
Video marketing can be a game-changer. Create videos showcasing your excavation or septic work, customer testimonials, and how-to guides. Upload videos to YouTube, embed them on your website, and share them on social media to increase engagement.
13. Offer Financing Options
Since septic and excavation projects can be high-ticket items, offering financing options can attract more customers. Mention available financing on your homepage, service pages, and lead capture forms to increase conversions.
14. Use Social Proof and Case Studies
Customer success stories build credibility and trust. Feature before-and-after project photos, detailed case studies, and customer testimonials prominently on your site. Seeing real-world success stories increases a visitor’s confidence in your services.
15. Improve Your Follow-Up Process
Did you know that 80% of sales require at least five follow-ups? Implement a follow-up strategy via email or SMS for leads who request quotes but don’t immediately book a service. Use automation tools to send reminders, special offers, or helpful resources to keep your business top of mind.
16. Implement a Referral Program
Encourage satisfied customers to refer new clients by offering a referral incentive. A simple discount on future services or a small cash reward can motivate past customers to spread the word about your business.
17. Optimize Your Website for Voice Search
More users are using voice search to find services. Optimize your website for phrases like “best septic company near me” or “excavation services available today” to capture these search queries.
Conclusion
Maximizing your excavation or septic website for leads requires a multifaceted approach that combines user experience, effective marketing strategies, and ongoing analysis. By implementing these strategies, you can significantly improve your conversion rates, attract more leads, and ultimately grow your business. Your website is your digital storefront—make it inviting, informative, and easy to navigate to turn visitors into paying customers.
By focusing on these key areas, you can ensure that your website not only attracts traffic but also converts that traffic into valuable leads, setting your excavation or septic business up for success in the competitive digital landscape.
You Want To Know The Difference?
You don't Need To Train Us On your Business.
You Will See results Fast.
You Will Have a Trusted partner.
"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.
Sincerely, William Wilson - Rockridge General Engineering & Excavation"
HOW CAN YOU DRIVE MORE REVENUE?
Get Found!
You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.
What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:
✔️Residential Excavation
✔️Driveways
✔️Pool excavations
✔️Backhoe work
✔️Concrete flatwork, driveways, sidewalks
✔️Daylighting/Underground utilities
✔️Paving
✔️Demolition
✔️Dirt & Gravel Road Construction
✔️Land Clearing/Forestry mulching
✔️Pond Excavation, Pond Construction
✔️Septic tank installations and repairs
✔️Septic Pumping
✔️Land Remediation / Land maintenance
✔️Lot clearing
✔️Site Work
✔️Road Grading
✔️Road Building
✔️Dozer work
✔️Full Site Preparation
✔️Site Reclamation
✔️Ditch and Berm construction
✔️Sewer Repairs
Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...
Customer ROI Tracking!
THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."
THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .
When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"
The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Do you think you ought to know?
You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Excavation Sales!
Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."
The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
Your story will be told to set yourself apart from the rest.
You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!
QUICK QUESTION...
"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"
How Would That Impact Your Business?
Would you streamline your excavation business and only take on the projects you really want?
Would you hire another someone to replace yourself and free up your time?
Would you bring on another crew and expand?
Would you invest in more equipment?
Would you pay off your existing equipment?
INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.
Your Experts In Excavation Marketing👷
You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.
YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.
Excavation & Septic Company Marketing Strategies That Actually Work ⚙️
Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
You Deserve The Unfair Advantage.
They can copy your name, cut corners, skip permits, and slash their prices—but they can’t match your results.
OUR MOTTO: If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊
What Makes Us Different?
Proven PPC Ads For Excavation
Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.
Bullseye Targeting For Your Ideal Clients
You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.
Client Acquisition Analysis
Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.
Reputation Management Earns Excavation Companies
It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.
Identifying Your Super Power Then Promoting it.
Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.
COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:
I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.
I Do My Own Marketing In House: Why is that?
Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.
I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.
How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.
I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!
Excavation Marketing Pros™
All Rights Reserved
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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