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Business Owners Have To Say:

"I can breathe now, it has helped the calls come in, we have all the key components in place and are super busy."

"We're definitely busier, at the point of picking and choosing the jobs we want."

"Life is good! We get a lot of form fills about different projects and can decide to do it or not... It works out great."

"Everyday gets better, I can't say enough good things"

"You've always given me what I've asked for, the leads have been there."

"Our customer base has expanded, we are seeing a very good return on our investment."

"You've come in and helped us target better clients."

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The excavation industry has been underserved for too long when it comes to quality marketing that drives consistent results to the bottom line. See the difference partnering with an excavation marketing agency that's dedicated to your business. Do you really want the "generalist marketers" to trial and error on your dime?

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Top 5 SEO Tactics for Generating High-Value Excavation Leads

Top 5 SEO Tactics for Generating High-Value Excavation Leads

November 21, 20244 min read

Top 5 SEO Tactics for Generating High-Value Excavation Leads

Introduction: Why SEO is Crucial for Excavation Contractors

You’ve spent years perfecting your craft—digging, grading, and prepping properties for dream homes. But let’s face it: finding the right clients is hard, especially those high-value residential leads that make a difference for your business. You might feel stuck, wondering how to reach homeowners who need excavation work but don’t know you exist.

We get it. As Excavation Marketing Pros, we understand the challenges excavation contractors face. Marketing isn’t your specialty; moving earth is. That’s why we’re here to help you navigate the digital world and bring in the leads that matter most.

This guide outlines the top SEO tactics designed to connect you with high-value residential clients. You’ll learn actionable tips to grow your visibility, generate qualified leads, and position your company as the go-to expert in your area.


1. Optimize Your Website for Local Searches

Why Local SEO is a Game-Changer for Excavation Companies
Think about it—when a homeowner needs excavation services, they search for something like "residential excavation near me." If your website isn’t optimized for local searches, you’re invisible to them. Local SEO ensures your business appears in local search results, Google Maps, and directories where potential clients are looking.

How to Target High-Value Residential Clients in Your Area
Start by claiming and optimizing your Google Business Profile. Fill out every section, including business hours, service areas, and high-quality photos of your work. Next, include location-based keywords on your website, like "septic excavation in [Your City]" or "lot clearing services in [Your County]."

2. Leverage Long-Tail Keywords for Quality Leads

What Are Long-Tail Keywords and Why Do They Matter?
Long-tail keywords are longer, more specific phrases that homeowners type into search engines. For example, instead of "excavation services," they might search for "cost to install a driveway culvert in suburban neighborhoods." These keywords are less competitive and attract people ready to book your services.

Examples of Effective Long-Tail Keywords for Excavation Services

  • "How much does residential lot clearing cost?"

  • "Best excavation company for new home construction near me"

  • "Septic tank installation costs in [Your City]"

Incorporate these phrases into your website content, blog posts, and service pages to improve your rankings and draw in more qualified leads.

3. Craft High-Quality, Informative Content

Educating Your Audience with Content That Converts
Homeowners often have questions: How much will this cost? What’s the process? Can I trust this company? Addressing these concerns through blog posts and FAQs builds trust and positions you as an expert. Plus, Google rewards websites that offer valuable content.

How Blogging and Content Creation Build Trust and Authority
Write blog posts like:

  • "The Top 5 Factors That Affect Excavation Costs for Homeowners"

  • "How to Prepare Your Property for Residential Excavation Work"

  • "Common Mistakes to Avoid When Hiring an Excavation Contractor"

Each post should answer questions, provide solutions, and include calls to action encouraging readers to contact you for services.

4. Focus on Mobile Optimization

The Increasing Role of Mobile in Lead Generation
Nearly 60% of searches are now conducted on mobile devices. If your site isn’t mobile-friendly, potential clients will leave before they even learn about your services. Mobile optimization ensures your website looks great and functions well on any device.

Best Practices for Ensuring Your Site is Mobile-Friendly

  • Use a responsive website design that adjusts to different screen sizes.

  • Optimize images to load quickly without compromising quality.

  • Make your phone number clickable, so users can call you directly from their devices.

A smooth mobile experience can make or break a lead, so don’t overlook this step.

5. Build a Strong Online Reputation with Reviews

Why Customer Reviews Are Essential for SEO
Positive reviews not only attract new clients but also improve your local search rankings. Google values businesses with active, positive feedback from real customers.

How to Encourage Positive Reviews and Improve Local Rankings
After completing a job, politely ask satisfied clients to leave a review on Google or other platforms. Provide links to make it easy for them. Respond to all reviews, positive or negative, to show potential clients you care about customer satisfaction.

Highlight glowing testimonials on your website, particularly those from homeowners who praise your professionalism, timeliness, and quality work.

Here is a video of Ways To Get High Value Excavation and Septic Leads:

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Conclusion: Putting It All Together to Generate High-Value Leads

SEO isn’t just about ranking higher in Google—it’s about connecting with the right clients who need your services. By optimizing for local searches, targeting long-tail keywords, crafting informative content, focusing on mobile, and building a strong reputation, you’ll position your excavation business to attract high-value residential leads.

Remember, SEO is a long-term investment. With consistent effort, you’ll not only grow your visibility but also build trust and authority in your market.

If you’re ready to take your digital marketing to the next level, let Excavation Marketing Pros guide you. We’re here to customize a plan that works for you—because no two excavation businesses are the same.


Local SEO for excavation and septic companiesExcavation and septic lead generationSEO for excavation and septic contractors
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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You Want To Know The Difference?

  • You don't Need To Train Us On your Business.

  • You Will See results Fast.

  • You Will Have a Trusted partner.

excavation company marketing case study


"I have received value from Excavation Marketing Pros and would highly recommend them. Their online marketing has brought me in a tangible ROI with quality leads from Facebook, Google ads and SEO. I love using their sales pipeline and the organization of my new sales system. They do a great job keeping in contact with me on a regular basis and our communication has been clear. I would recommend them to any excavation companies serious about taking their business to the next level online.

Sincerely, William Wilson - Rockridge General Engineering & Excavation"

HOW CAN YOU DRIVE MORE REVENUE?

Get Found!

excavation company leads

You can sell more of your top residential money makers by effective excavation marketing for the services like the ones you see below.


What if your business started showing up in the search listings getting highly qualified traffic and leads for your premium services such as:

✔️Residential Excavation

✔️Driveways

✔️Pool excavations

✔️Backhoe work

✔️Concrete flatwork, driveways, sidewalks

✔️Daylighting/Underground utilities

✔️Paving

✔️Demolition

✔️Dirt & Gravel Road Construction

✔️Land Clearing/Forestry mulching

✔️Pond Excavation, Pond Construction

✔️Septic tank installations and repairs

✔️Septic Pumping

✔️Land Remediation / Land maintenance

✔️Lot clearing

✔️Site Work

✔️Road Grading

✔️Road Building

✔️Dozer work

✔️Full Site Preparation

✔️Site Reclamation

✔️Ditch and Berm construction

✔️Sewer Repairs

Based on the excavation services above there are literally hundreds of variations to show up for. All you got to do is tell us the jobs you want, let us do the rest including filtering out the jobs you don't want. Now that you got the idea, what if you compound all that new exposure in all your local surrounding areas where you operate...

Customer ROI Tracking!

Demolition leads

THE OLD WAY: "Yeah, I guess it's working because my phone rings sometimes."

THE NEW WAY: You will see PROOF, DOLLAR for DOLLAR where your leads are coming from, customers are coming from and your cost to acquire a new customer from each marketing channel along with YOUR TOTAL RETURN ON INVESTMENT! This way you can make smarter decisions with your business based on factual numbers .

When I ask: "So how many leads are coming from SEO or Facebook Ads or Google Ads or social media?"


The common answer most excavation company owners tell say is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."

Do you think you ought to know?

You will have set up for you the right systems for excavation contractors so you'll know EXACTLY where each client comes from, COST PER LEAD and ultimately your COST TO BUY A CUSTOMER FROM EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.


Skyrocket Excavation Sales!

Land Clearing leads

Why should people hire your excavation company instead of your nearest competitor? The common answer we hear is, "Because I'm honest and provide a good service."


The thing is every excavation, demolition, septic, land clearing contractor and guy with a skid steer in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.

Your story will be told to set yourself apart from the rest.


You'll be given proven CTAs "Calls To Action" based on current test data of what's working and the latest excavation marketing trends to compel your ideal dirt customers to want to hire you for the EXACT SERVICES YOU WANT TO SELL MORE OF!

"What If You Started Actually Showing Up For Your High Value Excavation & Septic Services That You Want To Do At Precisely The Exact Moment Your Potential Customer Wanted To Hire You?"

How Would That Impact Your Business?

Would you streamline your excavation business and only take on the projects you really want?

Would you hire another someone to replace yourself and free up your time?

Would you bring on another crew and expand?

Would you invest in more equipment?

Would you pay off your existing equipment?


INCREASE SALES WITHOUT THE STRESS HAVING TO MANAGE THE EXCAVATION MARKETING ON YOUR END.

Your Experts In Excavation Marketing👷

You want someone who knows the residential excavation or septic business... We get in, take action for you fast and produce the results you want based on your goals of where you're at and where you want to go.

pond leads for excavators

YOU OWN AN EXCAVATION COMPANY AND WANT MORE RESIDENTIAL OR COMMERCIAL PROJECTS. SO LET'S PUT TOGETHER A CUSTOM MARKETING STRATEGY FOR YOU TO GET THE RESULTS YOU REALLY WANT.

Excavation Company Marketing Strategies & Systems⚙️

Are you ready to take your Excavation Company to the next level? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

marketing plan for excavation companies

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what you'll love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Customer Service Because We Love Our Customers & Treat Your Business Like it's Our Own.❤️😊

What Makes Us Different?

excvator ad copy

Proven PPC Ads For Excavation

Tapping in to the power of paid ads for excavation is a smart move. You'll have a carefully crafted a Google Ad campaign to get your phone ringing in days... not weeks or months.

excavation contractor paid ads

Bullseye Targeting For Your Ideal Clients

You can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

excavation company web designer

Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal excavation clients ON DEMAND.

excavation contractor SEO

Client Acquisition Analysis

Watch us lower your cost to acquire a new customer over the first 90 days using a methodical approach, data analysis and Artificial Intelligence. In plain English... You'll be able to see lower cost leads through smart decision making and systems for your business, which in turn generates a lower cost to acquire a customer. You'll be able to see the numbers and track all this in our Excavation Lead Connector App.

excavation contractor advertising company

Reputation Management Earns Excavation Companies

It's bidding a race to the bottom if your reputation doesn't hold weight! The stronger your reputation the more you can charge for your services. High ticket clients want to see a solid reputation before spending big money, right? So instead of bidding lower prices then your competitors to get jobs why not increase your profitability by proactively increasing your 5 Star Reviews? You'll have a have a unique & proprietary excavation reputation management system.

Excavation Contractor Marketing Services

Identifying Your Super Power Then Promoting it.

Every excavation business is unique with it's own strengths and weaknesses. In our first discovery call, You'll have a new identity that sets you apart from your competitors and know how to tell your story to attract clients. Get ready to skyrocket sales to new levels based on Unique Selling Propositions, Seasonal Promotions and Calls to Action that are guaranteed to yield a strong return on investment.

COMMON REASONS PEOPLE TALK THEMSELVES OUT OF BOOKING A CALL:

I Got Too Many Leads As Is... Ask yourself why you are really on this page? What brought you here? How many of those leads are quality? Do you like spending your valuable time and resources chasing tire-kickers sifting through to find the few gems? Could there be a different approach to save you time and money? The only way to know is to book a call and to talk about your concerns and goals.


I Do My Own Marketing In House: Why is that?

Is it the best use of your time as the CEO or for your in house team?
Do you like doing it? Is it profitable? Do you know your cost per lead? You would probably agree most excavation business owners are better equipped at doing excavation rather than marketing.


I Can't Grow Past Where I'm At/I Can Handle The Work I Got!: Mark Cuban said it best, "Sales Cures All Problems In Business." There's always pain in growth. With more income you can afford to hire the best talent for your business. The only way to get more income is to sell more services, buy better machines, invest in better systems and so on. One way to increase profitability and scale is by doing less excavation work. By actually restructuring your service offers based on your most profitable excavation services that you can knock out the fastest. By having us target your most profitable excavation work you can complete the fastest, you trim the fat and become a lean power house. If that makes sense, book a call with us.


How Long Will It Take To See Results Marketing My Excavation Company?: We can get most campaigns running in 7-10 business days. With some marketing like paid ads, the leads can start flowing in at that moment. But a transformation in your business will not happen over night. You'll see a custom plan based on your goals when you schedule your call.

I Tried A Marketing Agency Before/Lead Company/SEO Company [insert thing you tried here]: It's disappointing when that happens. Sorry to hear that. Did the company you worked with actually specialize in excavation and septic businesses? That's a major difference. They just aren't equipped because they don't have the specific data or experience in the industry like serving your type of business. So in turn they must trial and error everything on your dime... But not us!

excavation marketing agency

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Excavation Marketing Pros is a Licensed trademark with serial numbers:
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Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.