Let’s be honest for a second.

You probably didn’t get into demolition because you love sitting at a desk fiddling with your website or running Facebook ads. You got into it because you’re good at tearing things down, clearing the way for something better. Whether it’s ripping out an old house, prepping for a foundation, or cleaning up a storm-damaged site, you do real work.

But here's the problem: The phone's not ringing like it used to. Word of mouth has slowed down. You tried one of those lead-gen services, and all you got were tire-kickers and people asking for quotes they never planned to accept.

Sound familiar?

We’ve heard this story over and over. At Excavation Marketing Pros, we work with contractors just like you—guys in steel-toe boots who don’t have time to mess around with shady marketing tricks. You want one thing: Real leads from people ready to pay for real demolition work.

So let’s talk about what’s working right now. We’re going to break down the best platforms to use if you want to grow your demolition business—and not just with any leads, but with jobs that pay well, close fast, and don’t waste your time.

Why You're Not Getting Enough Demolition Leads Right Now

The biggest reason demo contractors struggle with leads today? You're invisible online.

It’s not that people don’t need demolition work—homes are being renovated, garages are being torn down, and land is being cleared every day. But the homeowners and builders who are actively searching can’t find you. Or worse, they find your competitor who looks more legit online.

If your only marketing plan is waiting for referrals, you're playing defense. The goal here is to go on offense with platforms that actually bring you steady work.

What Makes a “High-Quality” Demolition Lead Anyway?

Let’s clear something up: Not all leads are created equal.

A high-quality demolition lead is someone who:

• Is actively searching for demo services (right now)
  
  

• Has a real budget (not just “seeing what it costs”)
  
  

• Owns or controls the property
  
  

• Can make a decision quickly
  
  

• Lives within your service area
  
  

And ideally, they’re not shopping for five other companies at the same time. That’s the kind of lead we’re after.

Top 7 Platforms to Get More Demolition Leads (Ranked by Results)

1. Google Business Profile (Formerly Google My Business)

If you're not showing up when someone searches "demolition contractor near me," you're missing out on free leads every day.
Make sure your listing is:

• Claimed and verified
  
  

• Packed with photos of your jobs
  
  

• Has real 5-star reviews
  
  

• Lists accurate service areas and categories
  This is local lead gold, and it builds trust fast.
  
  

2. Google Ads (Pay-Per-Click)

This is hands-down one of the fastest ways to get demolition leads, but it needs to be done right.

We’ve managed campaigns where the cost per lead is under $30 and they close for $10,000+ jobs. But you need:

• Keywords that match buying intent ("garage demolition near me")
  
  

• A high-converting landing page (not just your homepage)
  
  

• Proper tracking to know what’s working
  
  

This isn’t set-it-and-forget-it stuff. But when dialed in, it works like a machine.

3. Facebook Ads

Think Facebook is just for family BBQ photos? Think again.

With the right strategy, we’ve helped demo companies generate $40,000+ in booked jobs from a single Facebook campaign. The key is:

• Calling out a clear problem (e.g., "Old garage falling apart?")
  
  

• Showing video/photo proof of your past work
  
  

• Making it easy to message or call you directly
  
  

It works best for residential or small-scale demo jobs (garages, sheds, mobile homes).

4. HomeAdvisor & Angi (Use With Caution)

We won’t sugarcoat it—most of our clients come to us after getting burned by these platforms.

The leads are shared, often low quality, and full of competition. But if you have strong follow-up systems in place, it’s possible to turn a profit. We recommend using this as backup, not your main source.

5. Local SEO & Your Website

This is your foundation. Your website should:

• Be mobile-friendly and fast
  
  

• Have pages dedicated to each service ("Concrete Demo," "Mobile Home Removal," etc.)
  
  

• Be loaded with before/after photos and real reviews
  
  

• Have clear CTAs like "Request a Free Quote"
  
  

We see demo contractors ranking in top spots for keywords like “interior demolition company in [city]” and generating free leads weekly—without paying per click.

6. YouTube Video Marketing

If you’ve done big, messy demo jobs—get it on video.

Create short clips titled things like:

• “Watch Us Tear Down a 3-Car Garage in Under 3 Minutes”
  
  

• “What It Costs to Demolish a House in [City]”
  
  

Post them on YouTube and embed them on your site. These videos build trust, boost your SEO, and help homeowners see what you do best.

7. Industry Referral Networks

Think contractors, roofers, builders, dumpster rental companies, and realtors.

They talk to your perfect customers before the demo is needed. If you build a referral plan (even offering a finder’s fee), this becomes a steady stream of warm leads from trusted sources.

Which Platform is Right for Your Demo Business?

It depends on:

• How fast you need leads
  
  

• Your monthly marketing budget
  
  

• Whether you're residential, commercial, or both
  
  

Fastest Results: Google Ads
Lowest Cost Over Time: Google Business Profile + SEO
Best for Long-Term Growth: Website + YouTube + Facebook
Best Support Strategy: Referrals + HomeAdvisor (if you know how to work them)

The Biggest Mistake Demo Contractors Make Online

You know what kills most demo lead flow?

No follow-up.

Homeowners request a quote. You miss their call or email. They hire the next guy.

Or worse—you send a quote and never hear back, but you never followed up either.

You have to build a system (even automated) that follows up via text, email, and phone. That one simple step can double your booked jobs.

How We Help Demo Companies Get Booked Solid

We’re not the biggest agency in the world—and we don’t want to be.

At Excavation Marketing Pros, we work with a small group of excavation, septic, and demolition contractors. That’s it. We help:

• Build lead-generating websites
  
  

• Run Google and Facebook Ads that actually convert
  
  

• Set up automated follow-up
  
  

• Track calls, forms, and messages
  
  

• Help you dominate locally on search engines
  
  

No fluff. No gimmicks. Just straight-up results.

Final Thoughts: What to Do Next if You’re Ready to Grow

If you're tired of hoping the phone rings and want to start controlling the flow of demolition leads into your business, it's time to take action.

Start with your Google Business Profile. Get some real reviews. Make sure your website doesn’t look like it was made in 2009. Test a simple ad campaign. Build a system to follow up with every lead. And if you want help doing any of that, we’re here.

We’re not here to sell. We’re here to serve—and help demo pros like you win online.