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Elevate Your Septic Business's Online Presence with These No-Cost Tips

October 25, 20243 min read

Elevate Your Septic Business's Online Presence with These No-Cost Tips

As a septic business owner, you know the challenges of operating in a highly competitive, referral-based industry. Competing for leads, maintaining a consistent sales cycle, and standing out from the crowd can be daunting tasks. However, with the right marketing strategies, you can elevate your online presence and drive high-quality leads and sales without breaking the bank.

In this blog post, we'll dive into the insights shared by septic and excavation expert Scott Andreessen, who recently presented "No-Cost Tips to Elevate Your Online Presence" at a industry event. Scott has a distinguished career in marketing for the septic industry and outdoor construction, and in 2022, he published the valuable resource "Excavation and Septic Internet Marketing Profits."

Overcoming Septic Business Challenges

Septic businesses often face a unique set of challenges when it comes to sales and marketing. As referral-based, word-of-mouth businesses, they operate in highly competitive local markets with little to no unique selling point over their competitors. Additionally, the temptation to bid on shared leads can result in a race to the bottom, with businesses lowering their prices to secure work.

These factors can lead to an inconsistent sales cycle, equipment sitting idle, gaps in scheduled work, and even layoffs. The stress of navigating these challenges can hinder business growth and leave septic business owners feeling overwhelmed.

Proven Strategies to Drive Leads and Sales

During his presentation, Scott shared several proven strategies that septic business owners can implement to generate high-quality leads and sales without the need for technical expertise or a significant time investment.

1. Leverage Your Personal Facebook Profile

Your personal Facebook profile can be a powerful tool for driving leads and sales. Scott recommends cleaning up your profile, viewing it as a business tool rather than just a place to post memes. Post content that showcases your work, family, and professionalism, while avoiding posts related to drinking, politics, or profanity.

2. Utilize Facebook Marketplace

Facebook Marketplace is a free platform that allows you to list and sell septic systems and other products. Scott advises creating a simple listing with a brief description and your target city, making it easy for local customers to find and purchase from you.

3. Establish Yourself as the Local Septic Expert

By creating a private Facebook group focused on septic advice in your local area, you can position yourself as the go-to expert. As the group's administrator, you can answer questions, build relationships with members, and market your services to a captive audience.

4. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is a crucial component of your online presence. Scott shares strategies to leverage your GBP, such as:

- Encouraging customers to leave reviews, which can significantly impact your trustworthiness and credibility

- Showcasing your services through product cards in the GBP carousel

- Regularly posting updates and offers to keep your profile active and engaging

5. Automate Your Review Generation Process

Collecting positive reviews can be a game-changer for your online reputation. Scott demonstrates a simple process to automate review requests using a Chrome extension and text messaging, which can yield impressive results in a short timeframe.

By implementing these no-cost strategies, septic business owners can start seeing tangible results for their business in a matter of days and weeks, not months or years. The key is to take action and put these proven frameworks into practice.

Elevate Your Online Presence and Boost Your Sales

In today's digital landscape, a strong online presence is essential for septic businesses to thrive. By leveraging the strategies shared by Scott Andreessen, you can drive quality leads, establish your expertise, and build a positive online reputation – all without the need for technical expertise or a significant financial investment.

Ready to take your septic business to new heights? Scan the QR code or visit the provided link to access the free resources, including a digital copy of Scott's book "Excavation and Septic Internet Marketing Profits." Start implementing these no-cost tips today and watch your online presence and sales soar.

blog author image

Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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HOW WE CAN HELP DRIVE SEPTIC SALES

Get Found!

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We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.


Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:


✔️Leach Field Repair & Replacement

✔️Line Repair

✔️Tank Repair/Replacement

✔️Inspections

✔️Pumping

✔️Jetting

✔️Effluent Filter Clean/Change

✔️Sewer Line Inspection

✔️Field Aeration (Fracking)

✔️Baffle

✔️Add bacteria

✔️Pump Repair

✔️Filter Replacement


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

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We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Septic Sales!

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Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!

INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.

Your Septic Service Marketing Experts In Online Marketing 👷

We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Septic Marketing Strategies & Systems That Really Work⚙️

Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability - We offer a $1MIL Revenue Guarantee.

Meet The CEO

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"Your Profits Come Before Ours! That's Been Our Mentality From Day 1 And What's Helped Us Get Unparalleled Results. Our Team Has Got Your Back Like A Trusted Partner Only You Keep All The Profits." - Scott Andreasen, CEO

Septic System Marketing Services

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Proven Septic Ad Campaigns

We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.

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Bullseye Targeting For Your Ideal Septic Clients

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients

ON DEMAND.

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Cliennt Acquisition Analysis

Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.

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Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.

Septic Marketing Services

Unique Selling Proposition

It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.