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We Help Excavation Businesses Providing Septic Services To Grow Their Businesses🚀Through Effective Business & Marketing Systems⚙️
You’ve been running Google Ads for your excavation business, spending time and money trying to bring in quality leads, yet it seems like you’re getting more tire-kickers than homeowners ready to start high-value projects. If you’re feeling frustrated and wondering why your ads aren’t delivering the high-quality leads you hoped for, you’re not alone.
It’s not just about getting clicks—it’s about getting the right clicks. The kind that turn into big projects like residential land clearing, foundation digging, or full-scale site preparation. But instead, you’re stuck with a lot of interest from people who either don’t understand the cost or scope of excavation work or who are just shopping around for the cheapest deal. At Excavation Marketing Pros, we’ve worked with many contractors facing the same struggle. We understand how much it hurts to feel like you’re throwing money away. Let's look at why your Google Ads might not be delivering the high-value leads you want and, more importantly, how to fix it.
In this webinar below I do a Google ads training for excavation and septic businesses.
It might seem like a no-brainer to target broad keywords like "excavation services" or "land clearing." But while these terms get a lot of searches, they’re also highly competitive and often attract people who are just browsing or looking for information. If your ads show up for these generic terms, you’re probably wasting a lot of your budget on low-quality clicks.
To attract high-value leads, focus on more specific, high-intent keywords. Think about terms that a homeowner who’s ready to start a project would use, like “residential excavation for new home build” or “foundation excavation near [Your City].” These keywords may get fewer searches, but they’re more likely to connect you with people who are serious about hiring a contractor.
If your ad copy doesn’t speak directly to what homeowners are looking for, you’re going to have a hard time converting clicks into leads. Generic phrases like "Best Excavation Services" or "Affordable Land Clearing" might sound okay, but they don’t communicate why a homeowner should choose you over a dozen other contractors.
Your ad copy should highlight specific benefits and services that set you apart. Think about what high-value clients care about: reliability, quality, and expertise. Try phrases like "Experienced Excavation for Large-Scale Projects" or "Specializing in Residential Foundation Digging and Land Clearing." Make sure to include a strong call to action, such as "Get a Free Estimate Today."
Driving traffic to your website is only half the battle. If your landing page isn’t designed to convert visitors into leads, you’re wasting your ad budget. A common mistake is sending all your traffic to the homepage instead of a page specifically designed for the service you’re advertising.
Make sure your landing page has:
A Clear, Compelling Headline: Make it clear what service you’re offering and how it benefits the homeowner.
Strong Visuals: Include images or videos of past projects to showcase your work.
Trust Signals: Display customer testimonials, awards, or certifications.
A Simple Call to Action (CTA): Make it easy for visitors to contact you or request an estimate.
If your ads are showing up for people who are outside your service area, you’re wasting money on clicks that will never convert into jobs. As an excavation contractor, you need to ensure that your ads are only being shown to people in the areas you serve.
Use Google Ads’ location settings to specify your service area, such as a specific city, county, or a radius around your business. This ensures your ads are seen by homeowners who are within a reasonable distance for you to serve.
Negative keywords help prevent your ads from showing up for irrelevant searches. For example, if someone searches for "DIY excavation" or "free excavation services," you don’t want your ads to appear. Without negative keywords, you’ll pay for clicks from people who aren’t looking for the kind of services you offer.
Common negative keywords for excavation contractors may include terms like "DIY," "cheap," "rental," or "free." By adding these to your campaigns, you’ll ensure that your ads are only shown to people who are more likely to be serious about hiring a professional.
It’s not enough to simply launch your Google Ads campaign and hope for the best. You need to track which ads are converting leads and which ones aren’t. Without this data, you can’t make informed decisions about where to adjust your strategy.
Set up conversion tracking in Google Ads to measure actions such as form submissions, phone calls, or even scheduling an on-site estimate. Use this data to optimize your campaigns by reallocating budget to higher-performing ads or refining your targeting settings to reach more high-value homeowners.
Refine Your Keyword List: Focus on high-intent, long-tail keywords related to specific services.
Update Your Ad Copy: Speak directly to the needs of homeowners who are looking for excavation work. Highlight your expertise and include a strong call to action.
Create Service-Specific Landing Pages: Ensure each ad directs traffic to a landing page designed to convert.
Use Location Targeting Effectively: Restrict your ads to areas where you actually provide services.
Incorporate Negative Keywords: Regularly update your negative keyword list to filter out irrelevant searches.
Track and Adjust: Monitor your campaign performance and make data-driven adjustments as needed.
One excavation company saw a significant increase in high-value leads by narrowing their keyword list to focus on specific services like "foundation excavation" and "land grading for new builds." They also optimized their landing pages with client testimonials and before-and-after photos, boosting their conversion rates by over 40%.
If your Google Ads aren’t delivering the quality leads you need, it’s time to rethink your approach. By understanding why your campaigns may be falling short and taking action to fix these common mistakes, you can turn your ads into a powerful tool for attracting high-value excavation projects.
At Excavation Marketing Pros, we’re passionate about helping contractors get the most out of their marketing budgets. We’re not a big agency, but we’re experts in crafting customized strategies that work. If you’re ready to start seeing real results from your Google Ads, let’s chat and see how we can help.
Get Found!
We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.
Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:
✔️Leach Field Repair & Replacement
✔️Line Repair
✔️Tank Repair/Replacement
✔️Inspections
✔️Pumping
✔️Jetting
✔️Effluent Filter Clean/Change
✔️Sewer Line Inspection
✔️Field Aeration (Fracking)
✔️Baffle
✔️Add bacteria
✔️Pump Repair
✔️Filter Replacement
Now compound that exposure in all the local surrounding areas where you operate...
Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!
That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.
Customer ROI Tracking!
We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .
"So how many leads are coming from your website or Facebook Ads or Google Ads?"
The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Septic Sales!
Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."
Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
We will give you one to tell your story and set yourself apart from the rest.
We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!
INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.
Your Septic Service Marketing Experts In Online Marketing 👷
We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.
Septic Marketing Strategies & Systems That Really Work⚙️
Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊
100% Accountability - We offer a $1MIL Revenue Guarantee.
Meet The CEO
Septic System Marketing Services
Proven Septic Ad Campaigns
We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.
Bullseye Targeting For Your Ideal Septic Clients
We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients
ON DEMAND.
Cliennt Acquisition Analysis
Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.
Reputation Management
It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.
Unique Selling Proposition
It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.
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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
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