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How Automation and AI Can Revolutionize Your Excavation and Septic Business

How Automation and AI Can Revolutionize Your Excavation and Septic Business

August 28, 20243 min read

Introduction:

In today's digital landscape, excavation and septic contractors face a myriad of challenges when it comes to marketing their businesses effectively. From generating high-quality leads to converting them into booked jobs, the process can be daunting. However, the solution lies in leveraging the power of automation and artificial intelligence (AI) to streamline your operations and drive exceptional results.

The Problem: Unconverted Leads

One of the biggest obstacles facing excavation and septic contractors is the issue of unconverted leads. Despite the abundance of marketing channels available, from search engine optimization to online directories, many contractors struggle to convert these leads into booked jobs. The reasons for this are multifaceted:

1. Lead response time: Leads that are not followed up within 15 minutes often go cold, as customers have already moved on to the next service provider.

2. Lack of consistent follow-up: The average customer must be followed up with 5-7 times before booking a site visit, but many contractors fail to maintain this level of persistence.

3. Changing customer preferences: Today's consumers prefer to interact via text message rather than phone calls or emails, a trend that many contractors have yet to adapt to.

The Solution: Automation and AI

To overcome these challenges, excavation and septic contractors must embrace the power of automation and AI. By leveraging these technologies, you can streamline your lead management process and significantly improve your conversion rates.

1. Engage customers on their preferred channels: Implement AI-powered chatbots on your website, Google My Business, and social media platforms to provide instant responses to customer inquiries and collect valuable lead information.

2. Automate the follow-up process: Set up automated email, SMS, and phone call sequences to ensure that every lead is followed up with multiple times, increasing the chances of booking a site visit.

3. Leverage AI for pre-qualification: Use AI to filter out non-qualified leads, such as those outside your service area or requesting services you don't offer, allowing your team to focus on high-potential opportunities.

4. Streamline administrative tasks: Automate appointment scheduling, invoice generation, and deposit collection to free up your team's time and improve efficiency.

The Results: Tangible Success Stories

The power of automation and AI is not just theoretical – it's been proven to drive real, measurable results for excavation and septic contractors. Consider the following case studies:

- Graham Construction: $437,000 tracked in their dashboard from online leads

- Rockridge: $433,000 tracked in sales bids in their pipeline, off of online leads

- Penny Earned: $1.91 million worth of sales bids in their pipeline, off of online leads

These clients were able to transform their businesses by implementing the same strategies and tactics that you can learn today.

Conclusion

The future of excavation and septic contracting lies in the seamless integration of automation and AI. By embracing these technologies, you can streamline your operations, improve lead conversion rates, and ultimately drive more revenue for your business. Don't get left behind – start leveraging the power of automation and AI today to take your excavation or septic company to new heights.

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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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HOW WE CAN HELP DRIVE SEPTIC SALES

Get Found!

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We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.


Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:


✔️Leach Field Repair & Replacement

✔️Line Repair

✔️Tank Repair/Replacement

✔️Inspections

✔️Pumping

✔️Jetting

✔️Effluent Filter Clean/Change

✔️Sewer Line Inspection

✔️Field Aeration (Fracking)

✔️Baffle

✔️Add bacteria

✔️Pump Repair

✔️Filter Replacement


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

Leach Field Repair leads

We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Septic Sales!

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Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!

INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.

Your Septic Service Marketing Experts In Online Marketing 👷

We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Septic Marketing Strategies & Systems That Really Work⚙️

Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability - We offer a $1MIL Revenue Guarantee.

Meet The CEO

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"Your Profits Come Before Ours! That's Been Our Mentality From Day 1 And What's Helped Us Get Unparalleled Results. Our Team Has Got Your Back Like A Trusted Partner Only You Keep All The Profits." - Scott Andreasen, CEO

Septic System Marketing Services

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Proven Septic Ad Campaigns

We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.

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Bullseye Targeting For Your Ideal Septic Clients

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients

ON DEMAND.

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Cliennt Acquisition Analysis

Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.

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Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.

Septic Marketing Services

Unique Selling Proposition

It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.