"They can copy your name & logo but not your results."
OFFER ENDS April 3oth, 2025 - SEPTIC SALES TSUNAMI® - 5 SPOTS MAX..
Pay us one time, No recurring fees,
No retainers, Set up in 2 days,
Sales KPIs met or you don’t pay. *
Get More Septic Tank Installations
We Help Excavation Businesses Providing Septic Services To Grow Their Businesses🚀Through Effective Business & Marketing Systems⚙️
In today's digital age, being the best at what you do isn’t enough—you need to be found. Whether you're clearing land, digging foundations, or installing septic systems, having a strong online presence is no longer optional. It’s essential.
That’s where digital marketing comes in. With the right strategies, your excavation or septic business can show up in the right places, attract high-quality leads, and convert them into loyal customers. In this guide, we’ll walk through proven methods to boost your online visibility, based on insights from the Excavation Profits podcast by Excavation Marketing Pros.
Your Google Business Profile (GBP) is often the first impression potential customers get of your company. When someone searches “excavation near me” or “septic installation in [your city],” that little map with three businesses (the "Maps 3-Pack") is where you want to show up.
44% of Google clicks go to the 3-Pack.
These are high-intent searches—people ready to book services.
A fully optimized profile builds trust instantly.
Claim and verify your profile if you haven’t already.
Choose the right categories: Primary category should be “Excavation Contractor” or “Septic System Service.” Add secondary categories like “Demolition Contractor,” “Forestry Service,” or “Landscaper” if they apply.
Keep info consistent: Your name, address, and phone number (NAP) must match your website and directory listings.
Post weekly updates: Share photos, news, promotions, and recent projects.
Use keywords naturally in your business description.
Here is the webinar:
Google favors businesses that are active online. Connect your GBP to your Facebook and Instagram pages, and consider scheduling weekly posts. This signals to Google that your business is active, real, and engaged with its audience.
Creating Engaging Content
You’ve heard the phrase “content is king”—and it’s true. But in this industry, content has to do more than just fill space. It needs to build trust and solve problems.
Write 1–2 blog posts per month.
Focus on real questions customers ask, like:
"How much does excavation cost in [your area]?"
"Do I need a permit for land clearing?"
"How to know if your septic tank is full?"
Keep it readable—aim for a 6th–8th grade level.
Use local terms and keywords that match what your ideal customer is searching for.
Short videos of projects in action can showcase your work and build credibility.
Add videos to blog posts and your Google Business Profile.
Upload clips to YouTube with titles like “Excavation Project in [City] – Before & After.”
Video increases time on site and helps improve search rankings. It also gives homeowners confidence that you know what you’re doing.
If you're going to beat out competitors online, you have to show Google—and your customers—that you’re trustworthy and knowledgeable. That means focusing on what Google calls E-A-T: Expertise, Authority, and Trust.
Make sure your business appears on sites like Yelp, Angi, HomeAdvisor, and BBB.
Use the same NAP (Name, Address, Phone number) across every platform.
The more citations (mentions of your business), the more Google sees you as legitimate.
Ask every happy customer for a review—right after you finish the job.
Make it easy with a QR code or direct link.
Don’t just collect reviews—respond to them! Thank happy customers, and professionally address concerns.
Example:
“Thanks for the great review, John! Glad we could help with your septic system replacement—let us know if you need anything else.”
Responding as the business owner shows potential customers you care and builds trust with Google.
Reach out to local blogs or news outlets when you complete a major project.
Offer to write a “how-to” or “what to expect” article for a local home improvement site.
Every link back to your website helps increase your authority.
As a contractor, you’re already busy. The last thing you need is another full-time job managing your online presence. That’s where automation can help.
Use tools like:
Buffer
Later
Hootsuite
You can write blog posts, social media updates, and Google posts ahead of time and schedule them out weekly. Consistency builds credibility and helps you stay top-of-mind.
Use services like:
NiceJob
Podium
Set up automated text or email follow-ups after a job is complete. The more frequent your reviews, the more current and trustworthy your profile appears.
Even if you’re dominating on Google Maps, your website needs to be solid. It’s the digital front door to your business.
Fast loading time: Your site should load in under 3 seconds on mobile.
Clear contact info: Your phone number and service area should be visible on every page.
Updated content: A blog that hasn’t been updated in a year looks abandoned.
Conversion tools: Include call-to-action buttons like “Request a Quote” or “Schedule a Free Site Visit.”
Mobile-friendly design: Most homeowners are searching from their phones.
Use tools like Google PageSpeed Insights or GTmetrix to test your website’s speed and performance.
No one succeeds alone. The most successful contractors stay plugged into industry groups where they can learn, share, and grow.
Excavation Marketing Pros offers an online mastermind specifically for excavation and septic contractors. You’ll get:
Support from other business owners
Access to digital marketing tools
Weekly insights from the Excavation Profits podcast
Real-world advice from people in the field
Being part of a group keeps you accountable and ahead of industry trends.
Marketing your excavation or septic business online doesn’t have to be overwhelming. By focusing on the basics—Google Business optimization, content creation, consistent reviews, and automation—you’ll be miles ahead of your competition.
Here’s your quick checklist to maximize visibility:
✅ Claim and optimize your Google Business Profile
✅ Blog monthly and share to social media
✅ Collect and respond to reviews
✅ Use automation to save time
✅ Keep your website fast, mobile-friendly, and up-to-date
✅ Join a mastermind group for ongoing support
Want to take your marketing to the next level?
👉 Visit Excavation Marketing Pros and explore our free resources, podcast episodes, and digital tools designed specifically for contractors like you.
Get Found!
We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.
Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:
✔️Leach Field Repair & Replacement
✔️Line Repair
✔️Tank Repair/Replacement
✔️Inspections
✔️Pumping
✔️Jetting
✔️Effluent Filter Clean/Change
✔️Sewer Line Inspection
✔️Field Aeration (Fracking)
✔️Baffle
✔️Add bacteria
✔️Pump Repair
✔️Filter Replacement
Now compound that exposure in all the local surrounding areas where you operate...
Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!
That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.
Customer ROI Tracking!
We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .
"So how many leads are coming from your website or Facebook Ads or Google Ads?"
The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."
Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.
Skyrocket Septic Sales!
Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."
Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.
We will give you one to tell your story and set yourself apart from the rest.
We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!
INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.
Your Septic Service Marketing Experts In Online Marketing 👷
We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.
Septic Marketing Strategies & Systems That Really Work⚙️
Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!
Our Motto
If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!
When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:
Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!
Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊
100% Accountability - We offer a $1MIL Revenue Guarantee.
Meet The CEO
Septic System Marketing Services
Proven Septic Ad Campaigns
We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.
Bullseye Targeting For Your Ideal Septic Clients
We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.
Web & Lead Analytics
You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients
ON DEMAND.
Cliennt Acquisition Analysis
Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.
Reputation Management
It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.
Unique Selling Proposition
It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.
Here2Help, LLC dba Excavation Marketing Pros™
All Rights Reserved
ADDRESS: 19046 Bruce B. Downs Blvd., # 1045, Tampa, FL, 33647
Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982
*
*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.
Facebook
Instagram
X
LinkedIn
Youtube
TikTok