OFFER ENDS DECEMBER 31ST, 2024 - SEPTIC SALES TSUNAMI ® - 5 SPOTS MAX..

Pay us one time, No recurring fees,

No retainers, Set up in 2 days,

Sales KPIs met or you don’t pay. *

Read Full Offer & Schedule Here.

We Help Excavation Businesses Providing Septic Services To Grow Their Businesses🚀Through Effective Business & Marketing Systems⚙️

septic company search marketing
The Best Content Marketing Ideas to Generate High-Value Excavation Leads

The Best Content Marketing Ideas to Generate High-Value Excavation Leads

November 22, 20245 min read


The Best Content Marketing Ideas to Generate High-Value Excavation Leads

Introduction: Understanding Your Pain Points

We get it—finding high-quality excavation leads is no small task. You’ve invested in your equipment, trained your team, and built a reputation for delivering excellent work, but somehow, the phone isn’t ringing as much as you’d like. Worse, the inquiries you do get seem to focus on low-budget jobs or people just fishing for quotes.

It’s frustrating, isn’t it? You’re not looking for every project out there—you want the right ones: high-value jobs that match your expertise, justify your pricing, and keep your business growing. That’s where content marketing comes in. Done right, it’s a game-changer for getting those premium leads you need to take your excavation business to the next level.

At Excavation Marketing Pros, we’re not a massive firm, but we are passionate about creating custom solutions for businesses like yours. Today, we’re diving into some of the best content marketing ideas to help you generate high-value excavation leads.

1. Understanding the High-Value Excavation Lead: What Homeowners Really Want

Before creating content, it’s crucial to know your audience. High-value excavation leads are typically homeowners or developers looking for more than just a dig—they’re searching for expertise, reliability, and someone who can solve their specific problem.

These leads often ask questions like:

  • “How much will this cost?”

  • “How long will the project take?”

  • “Can I trust this company to get it right the first time?”

Your content needs to address these concerns, positioning you as the trusted expert who delivers solutions—not just services.

2. Why Content Marketing is Key to Growing Your Excavation Business

Traditional advertising like flyers or radio ads might catch attention, but they lack the ability to build trust over time. Content marketing, on the other hand, educates, informs, and nurtures potential clients at their pace. By consistently providing valuable information, you stay top of mind when they’re ready to start a project.

Plus, content marketing is cost-effective. A well-written blog post or an engaging video can generate leads for months—or even years—after it’s created.

3. Top Content Marketing Ideas for High-Value Excavation Leads

3.1 Crafting an Irresistible "Excavation 101" Blog Series

Imagine a blog series that breaks down common excavation questions:

  • “What Does Excavation Cost for a New Home Build?”

  • “How to Prepare Your Property for Excavation”

  • “The Different Types of Excavation Explained”

This type of content is not only helpful but also positions you as the go-to resource in your area. Homeowners will appreciate your transparency and expertise.

3.2 Leveraging Case Studies to Showcase Your Expertise

Nothing speaks louder than real-world results. Write case studies highlighting past projects:

  • Explain the problem the client faced.

  • Show how you tackled it.

  • Highlight the successful outcome.

Include before-and-after photos to visually demonstrate your impact.

3.3 Creating Video Walkthroughs of Completed Projects

Video content is engaging and easy to consume. Walk potential clients through completed jobs, explaining the challenges you overcame and the techniques you used. This builds trust and lets your audience see the quality of your work.

3.4 Using FAQs to Build Trust and Credibility

A Frequently Asked Questions (FAQ) page isn’t just useful—it’s an SEO goldmine. Compile the most common queries you hear, and answer them in a straightforward, helpful way. For example:

  • “Do I need permits for excavation?”

  • “What’s the difference between trenching and grading?”

3.5 Highlighting the Cost vs. Value of Excavation Services

Price is always a concern, but you can frame it in terms of value. Create content that explains why quality excavation costs what it does—and why cutting corners could lead to bigger expenses down the road.

4. How to Use Social Media to Amplify Your Content Marketing

4.1 Facebook: Building a Local Community

Post project updates, share client testimonials, and engage with local groups. Facebook is perfect for connecting with your target audience in your area.

4.2 Instagram: Showcasing Visual Transformations

Post high-quality images or time-lapse videos of your work. A simple caption explaining the project’s scope and results can grab attention and spark inquiries.

4.3 LinkedIn: Connecting with Builders and Developers

If you work with contractors or developers, LinkedIn is the place to network. Share industry insights and completed project highlights to establish authority in your field.

5. SEO Best Practices for Content That Generates Leads

5.1 Targeting the Right Keywords

Focus on long-tail keywords like “residential excavation services near me” or “cost of grading a backyard.” These terms are more specific and likely to attract ready-to-buy leads.

5.2 Optimizing Your Content for Local Search

Include location-specific terms throughout your content. Mention the neighborhoods or regions you serve to make it clear you’re a local expert.

5.3 Writing Meta Descriptions That Convert

Each blog post or page needs a compelling meta description. This is your chance to entice potential clients to click on your content when it appears in search results.

6. Measuring the Success of Your Content Marketing Efforts

It’s essential to track what’s working. Use tools like Google Analytics to measure page views, time on site, and conversions. Monitor which blog posts or videos generate the most inquiries and adjust your strategy accordingly.

7. Common Pitfalls in Excavation Content Marketing (And How to Avoid Them)

  • Too Salesy: Content that feels like an ad will turn readers away. Focus on educating and building trust instead.

  • Inconsistent Posting: Regular updates keep your audience engaged. Create a content calendar to stay on track.

  • Ignoring Mobile Optimization: Ensure your website and content look great on smartphones, as many homeowners search on mobile devices.

8. Why Customization is Key: Adapting Strategies to Fit Your Business

Every excavation business is different. A one-size-fits-all approach won’t work. At Excavation Marketing Pros, we’re passionate about tailoring strategies to meet your unique needs. Whether you specialize in residential, commercial, or niche excavation projects, your content should reflect that focus.

9. Next Steps: Building a Content Strategy for Sustainable Growth

Now that you know the best content marketing ideas, it’s time to take action. Start with one or two strategies that resonate with you, and gradually build from there. Need guidance? We’re here to help you create a plan that works for your business.

By focusing on high-value leads, educating your audience, and positioning yourself as an expert, you’ll not only grow your business but also attract the kind of clients you really want to work with.


Content ideas for excavation and septic businessesExcavation and septic content marketing Generate excavation and septic leads
blog author image

Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

Back to Blog

HOW WE CAN HELP DRIVE SEPTIC SALES

Get Found!

line repair leads for septic companies

We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.


Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:


✔️Leach Field Repair & Replacement

✔️Line Repair

✔️Tank Repair/Replacement

✔️Inspections

✔️Pumping

✔️Jetting

✔️Effluent Filter Clean/Change

✔️Sewer Line Inspection

✔️Field Aeration (Fracking)

✔️Baffle

✔️Add bacteria

✔️Pump Repair

✔️Filter Replacement


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

Leach Field Repair leads

We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Septic Sales!

septic leads

Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!

INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.

Your Septic Service Marketing Experts In Online Marketing 👷

We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Septic Marketing Strategies & Systems That Really Work⚙️

Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability - We offer a $1MIL Revenue Guarantee.

Meet The CEO

leads for septic companies

"Your Profits Come Before Ours! That's Been Our Mentality From Day 1 And What's Helped Us Get Unparalleled Results. Our Team Has Got Your Back Like A Trusted Partner Only You Keep All The Profits." - Scott Andreasen, CEO

Septic System Marketing Services

septic ad copy

Proven Septic Ad Campaigns

We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.

septic paid ads

Bullseye Targeting For Your Ideal Septic Clients

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

septic company web designer

Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients

ON DEMAND.

septic company SEO

Cliennt Acquisition Analysis

Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.

septic company link building

Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.

Septic Marketing Services

Unique Selling Proposition

It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.

septic leads
excavation marketing agency

Excavation Marketing Pros™
TM - All Rights Reserved

Excavation Marketing Pros is a Licensed trademark with serial numbers:
98026399, 98095462, 98070982

Excavation Marketing, excavation leads, land clearing marketing, Excavation marketing services, excavation marketing contractor, Pool Excavation Leads, Hydro Excavation Leads, Demolition Leads, Construction leads, Landscaping le, ads, Land Clearing Leads, Pond Leads, Septic Leads, Land Remediation Leads, Lot clearing Leads, Site Work Leads, Road Grading Leads, Heavy construction marketing, Septic tank install leads, septic contractor marketing

*

*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.