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Top 5 SEO Tactics for Generating High-Value Excavation Leads

Top 5 SEO Tactics for Generating High-Value Excavation Leads

November 21, 20244 min read

Top 5 SEO Tactics for Generating High-Value Excavation Leads

Introduction: Why SEO is Crucial for Excavation Contractors

You’ve spent years perfecting your craft—digging, grading, and prepping properties for dream homes. But let’s face it: finding the right clients is hard, especially those high-value residential leads that make a difference for your business. You might feel stuck, wondering how to reach homeowners who need excavation work but don’t know you exist.

We get it. As Excavation Marketing Pros, we understand the challenges excavation contractors face. Marketing isn’t your specialty; moving earth is. That’s why we’re here to help you navigate the digital world and bring in the leads that matter most.

This guide outlines the top SEO tactics designed to connect you with high-value residential clients. You’ll learn actionable tips to grow your visibility, generate qualified leads, and position your company as the go-to expert in your area.


1. Optimize Your Website for Local Searches

Why Local SEO is a Game-Changer for Excavation Companies
Think about it—when a homeowner needs excavation services, they search for something like "residential excavation near me." If your website isn’t optimized for local searches, you’re invisible to them. Local SEO ensures your business appears in local search results, Google Maps, and directories where potential clients are looking.

How to Target High-Value Residential Clients in Your Area
Start by claiming and optimizing your Google Business Profile. Fill out every section, including business hours, service areas, and high-quality photos of your work. Next, include location-based keywords on your website, like "septic excavation in [Your City]" or "lot clearing services in [Your County]."

2. Leverage Long-Tail Keywords for Quality Leads

What Are Long-Tail Keywords and Why Do They Matter?
Long-tail keywords are longer, more specific phrases that homeowners type into search engines. For example, instead of "excavation services," they might search for "cost to install a driveway culvert in suburban neighborhoods." These keywords are less competitive and attract people ready to book your services.

Examples of Effective Long-Tail Keywords for Excavation Services

  • "How much does residential lot clearing cost?"

  • "Best excavation company for new home construction near me"

  • "Septic tank installation costs in [Your City]"

Incorporate these phrases into your website content, blog posts, and service pages to improve your rankings and draw in more qualified leads.

3. Craft High-Quality, Informative Content

Educating Your Audience with Content That Converts
Homeowners often have questions: How much will this cost? What’s the process? Can I trust this company? Addressing these concerns through blog posts and FAQs builds trust and positions you as an expert. Plus, Google rewards websites that offer valuable content.

How Blogging and Content Creation Build Trust and Authority
Write blog posts like:

  • "The Top 5 Factors That Affect Excavation Costs for Homeowners"

  • "How to Prepare Your Property for Residential Excavation Work"

  • "Common Mistakes to Avoid When Hiring an Excavation Contractor"

Each post should answer questions, provide solutions, and include calls to action encouraging readers to contact you for services.

4. Focus on Mobile Optimization

The Increasing Role of Mobile in Lead Generation
Nearly 60% of searches are now conducted on mobile devices. If your site isn’t mobile-friendly, potential clients will leave before they even learn about your services. Mobile optimization ensures your website looks great and functions well on any device.

Best Practices for Ensuring Your Site is Mobile-Friendly

  • Use a responsive website design that adjusts to different screen sizes.

  • Optimize images to load quickly without compromising quality.

  • Make your phone number clickable, so users can call you directly from their devices.

A smooth mobile experience can make or break a lead, so don’t overlook this step.

5. Build a Strong Online Reputation with Reviews

Why Customer Reviews Are Essential for SEO
Positive reviews not only attract new clients but also improve your local search rankings. Google values businesses with active, positive feedback from real customers.

How to Encourage Positive Reviews and Improve Local Rankings
After completing a job, politely ask satisfied clients to leave a review on Google or other platforms. Provide links to make it easy for them. Respond to all reviews, positive or negative, to show potential clients you care about customer satisfaction.

Highlight glowing testimonials on your website, particularly those from homeowners who praise your professionalism, timeliness, and quality work.

Here is a video of Ways To Get High Value Excavation and Septic Leads:

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Conclusion: Putting It All Together to Generate High-Value Leads

SEO isn’t just about ranking higher in Google—it’s about connecting with the right clients who need your services. By optimizing for local searches, targeting long-tail keywords, crafting informative content, focusing on mobile, and building a strong reputation, you’ll position your excavation business to attract high-value residential leads.

Remember, SEO is a long-term investment. With consistent effort, you’ll not only grow your visibility but also build trust and authority in your market.

If you’re ready to take your digital marketing to the next level, let Excavation Marketing Pros guide you. We’re here to customize a plan that works for you—because no two excavation businesses are the same.


Local SEO for excavation and septic companiesExcavation and septic lead generationSEO for excavation and septic contractors
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Scott Andreasen

Scott Andreasen, runs Excavation Marketing Pros. An excavation contractor marketing firm specializing in helping excavation contractors to grow their businesses.

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HOW WE CAN HELP DRIVE SEPTIC SALES

Get Found!

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We help excavation companies selling septic services to get more of their top money making services by getting found on search engines for those services. Learn more how to market your septic services.


Just imagine how it would impact your septic business showing up in the organic search listings getting all the FREE clicks and high ticket leads for your services like:


✔️Leach Field Repair & Replacement

✔️Line Repair

✔️Tank Repair/Replacement

✔️Inspections

✔️Pumping

✔️Jetting

✔️Effluent Filter Clean/Change

✔️Sewer Line Inspection

✔️Field Aeration (Fracking)

✔️Baffle

✔️Add bacteria

✔️Pump Repair

✔️Filter Replacement


Now compound that exposure in all the local surrounding areas where you operate...


Better yet, just focus on the ideal jobs you want more of and ONLY compound septic leads for those!


That's just organic SEO... You can also dominate the Google Maps 3 Pack. The Google Maps section gets the lion-share of all the calls and contain your reviews and phone number.

Customer ROI Tracking!

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We track everything and will show PROOF to you DOLLAR for DOLLAR where your septic customers are coming from and your cost to acquire a new customer! This way you can make smarter decisions based on factual numbers .


"So how many leads are coming from your website or Facebook Ads or Google Ads?"


The common answer most Septic Biz owners tell us is, "I got no idea." When asked, "How many new clients are coming from each marketing channel?" The response is almost always, "I got no clue."


Don't Worry... We got you! We know how to set up the right systems for septic companies so you'll know EXACTLY where each client comes from AND the COST PER LEAD and COST PER CUSTOMER from EACH MARKETING CHANNEL! Armed with that kind of information helps you make better decisions for your business with less stress and headaches.

Skyrocket Septic Sales!

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Why should people hire your Septic company instead of your nearest competitor? The common answer we here is, "Because I'm honest and provide a good service."


Look, every septic company in your local area claims the SAME EXACT THING. What you need is a "USP." -Unique Selling Proposition.


We will give you one to tell your story and set yourself apart from the rest.


We'll give you proven CTAs "Calls To Action" based on current test data of what's working and the latest septic marketing trends to compel your ideal septic customers to want to hire you for the EXACT SEPTIC SERVICES YOU WANT MORE OF!

INCREASE YOUR SEEPTIC SERVICE SALES WITHOUT THE STRESS OR EXTRA WORK ON YOUR END.

Your Septic Service Marketing Experts In Online Marketing 👷

We know the excavation business and septic services are part of that for many in the industry. Many of our clients are involved in excavation, septic, land clearing and demolition. They're just like you and need help marketing all those services. When we wake up each morning we ask ourselves the same question, "How can we get better results for our excavation clients?" -We've gotten really good at answering that specific question! We get in, take action fast and produce the results based on your goals of where you're at and where you want to go.

Septic Marketing Strategies & Systems That Really Work⚙️

Does your excavation company provide septic system installs? Lets discuss your goals and get to know you and your business. Then we will put together a custom and detailed Excavation Accelerator Blueprint specific to your needs. You keep the blueprint whether we're a match to work together or not. $397.00 Value - Free for a limited time!

Our Motto

If We Can't Make Your Excavation Company Money, We Don't Deserve Yours!

When you work with Excavation Marketing Pros® you'll see that we're results driven, straight to the point and get the job done. Here's what our septic clients love about us:

  • Fast Results, We'll Simply Plug You In To What Works... No Trial & Error!

  • Dedicated Account Manager... Unparalleled Custom Service Because We Love Our Customers❤️😊

  • 100% Accountability - We offer a $1MIL Revenue Guarantee.

Meet The CEO

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"Your Profits Come Before Ours! That's Been Our Mentality From Day 1 And What's Helped Us Get Unparalleled Results. Our Team Has Got Your Back Like A Trusted Partner Only You Keep All The Profits." - Scott Andreasen, CEO

Septic System Marketing Services

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Proven Septic Ad Campaigns

We'll put together well thought ad campaigns on major platforms like Google and Facebook to drive septic leads. Then we'll have systems in place to filter out leads and follow up so you only get the best leads.

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Bullseye Targeting For Your Ideal Septic Clients

We can eliminate all the stress, trial and error for you... not to mention all the wasted time and money by trying "Generalist Marketers" or piecing together strategies on Youtube.

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Web & Lead Analytics

You'll always know where your next client is coming from and have a predictable system in place for getting your ideal septic clients

ON DEMAND.

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Cliennt Acquisition Analysis

Watch us lower your cost to acquire a new septic customer from the web using methodical data analysis based on your cost per lead and cost per customer.

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Reputation Management

It's bidding a race to the bottom if your reputation doesn't hold weight! Your high ticket clients want to see a solid reputation before spending tens of thousands of dollars, right? So instead of bidding lower prices then your competitors why not increase your profitability by proactively increasing your 5 Star Reviews? This way you give high value clients peace of mind and a justifiable reason to want to invest more to hire THE BEST.

Septic Marketing Services

Unique Selling Proposition

It may feel like you're selling a commidty. We'll learn your story and tell it in a way to attract high quality jobs using unique selling propositions, offers, promotions and more. Get ready to skyrocket sales to new levels based on seasonal promotions that are guaranteed to yield a strong return on investment.

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*Any and all guarantees will be discussed on our call and formalized in writing. Average time to setup of 2 business days depends on pre-existing client online assets, certain restrictions apply.