How to Use Social Media to Stay Top of Mind with Local Homeowners

Running an excavation or septic business isn’t just about doing great work—it’s about making sure people remember you when they need your services.

But here’s the problem: most homeowners only think about excavation or septic services when something goes wrong—a failing septic system, standing water in their yard, or a new construction project. Until then, they aren’t actively looking for excavation or septic companies.

When they finally need help, who do they call? The first company that comes to mind—which might not be you if you haven’t been consistently visible.

So, how do you make sure homeowners think of your company first when they need excavation or septic services? Social media.

The Power of Social Media for Local Contractors

Many excavation and septic contractors assume social media is just for big brands or influencers—but that’s not true. Your competitors are using it, and so should you.

Why Social Media Works for Excavation & Septic Businesses

It keeps your business visible. When homeowners see your posts regularly, they’re more likely to remember you when they need your services.
It builds trust. Sharing past projects and customer testimonials shows people you’re the expert.
It attracts referrals. People love to tag local businesses in Facebook community groups. If they see your posts regularly, they’re more likely to recommend you.

Best Social Media Platforms for Contractors

• Facebook – The best for local community engagement and advertising.

• Instagram – Great for posting project photos and short videos.

• YouTube – Ideal for longer videos showcasing your work and explaining services.

• Nextdoor – A must for hyper-local exposure.

What Kind of Content Keeps You Top of Mind?

Not all social media posts are created equal. To stay top of mind, you need to post the right kind of content.

1. Project Showcases

People love before-and-after photos of land clearing, grading, septic installs, and foundation digs.

Post idea: “Check out this transformation! We turned this uneven, flood-prone lot into a build-ready site in just three days.”

2. Educational Content

Many homeowners don’t know how excavation or septic systems work. Use this to your advantage!

Post idea: “Did you know that neglecting septic maintenance can cost you thousands? Here’s what you need to do to keep your system in top shape.”

3. Customer Testimonials

Nothing builds trust like happy customers sharing their experiences.

Post idea: “‘These guys were incredible! They installed our septic system quickly and explained everything. Highly recommend them!’ - Jane D.”

4. Behind-the-Scenes Content

People love seeing what goes into a job.

Post idea: “Another day, another dig! Here’s a quick timelapse of today’s excavation project.”

How to Post Consistently (Even When You’re Busy on the Job Site)

We get it—when you're working all day, the last thing you want to do is post on social media. But consistency is key. Here’s how to make it easier:

1. Create a Simple Content Calendar

Plan out a month’s worth of posts at once. Example schedule:

• Monday: Project highlight

• Wednesday: Educational tip

• Friday: Customer testimonial

2. Use Scheduling Tools

Apps like Meta Business Suite, Buffer, and Hootsuite let you schedule posts ahead of time so you don’t have to post manually every day.

3. Get Your Crew Involved

Ask employees to snap pictures and videos throughout the day—you can post them later.

The Best Ways to Engage With Local Homeowners on Social Media

Social media isn’t just about posting—it’s about interacting.

1. Respond to Comments & Messages Quickly

Homeowners will ask questions in your comments. Answer them fast, and you could land a new job.

2. Join Local Facebook & Nextdoor Groups

Engage in conversations where homeowners ask for contractor recommendations.

Example comment: “Hey [Homeowner Name], we do a lot of septic system installs in your area! Feel free to reach out if you need advice.”

3. Run Contests & Giveaways

Something as simple as “Tag a friend who might need excavation work” can boost engagement.

Using Paid Ads to Stay in Front of the Right Homeowners

Social media ads can keep your business visible even when homeowners aren’t actively searching for services.

Best Types of Ads for Excavation & Septic Businesses

Retargeting Ads: Show ads to people who have already visited your website.
Lead Generation Ads: Collect homeowner contact info directly from Facebook or Instagram.
Local Awareness Ads: Target homeowners in your service area.

Turning Social Media Followers into Real Paying Customers

Getting likes and comments is great—but how do you convert followers into paying clients?

1. Post Clear Calls-to-Action

Tell people what to do next.

Post idea: “Need septic repairs before winter? Call us today for a free inspection!”

2. Share Real Customer Success Stories

People relate to real experiences.

Post idea: “John’s septic system failed just before hosting his family for the holidays. We got him up and running in two days! Here’s what he had to say: [testimonial].”

3. Link to Your Website & Contact Info

Make it easy for people to call, message, or book a service directly from your posts.

Final Thoughts: Social Media is a Long-Term Investment

At Excavation Marketing Pros, we’ve helped excavation and septic contractors use social media to land high-value jobs. The key is showing up consistently so homeowners remember your business when they need it.

Want to turn social media into a lead-generating machine for your excavation or septic business? We can help!

Contact Excavation Marketing Pros today.